Reaching different audiences means using different methods, right?
If you’re hoping to hire new employees, you’re likely utilizing sites like LinkedIn, Indeed or ZipRecruiter to help connect you with potential hires. You can control the information posted, such as salary, skills or requirements. You also know your job is going to be in front of the right people, and you’ll be able to reach the largest pool of candidates.
If you’re selling a product or services, you’d focus on advertising or marketing efforts. If you’re wanting to interact with consumers or showcase your brand with a flair and flourish, you’re likely to utilize some of the other social platforms like X or Instagram, which give you the opportunity to add some wit or personality to your posts.
The power of PR
All of these are great options for an in-house marketing team, but when you need to take it a step further and establish yourself as a thought leader and leading brand among your peers, it’s time to bring in the pros. By partnering with a manufacturing public relations agency like Ripley PR, you work with someone who understands the sector and can help you navigate pain points while amplifying positive aspects of your company. We’ve spent more than a decade helping companies grow, recruit and become rockstars within their industry.
Yes, we can help your social media presence stand out, too, but we really shine when it comes to media relations and building your brand. While our content team develops press releases touting your achievements, new products and more, our media relations team will be working hard to secure interviews and contributed articles to leading industry outlets.
Beyond that, we’ll also look at award opportunities and speaking engagements that will help put a spotlight on your offerings and your talented team.
We can help you reach your target audience so give us a call at (865) 977-1973 and let us get started.
