Do Construction Companies Need Social Media?

The Short Answer is Yes

It’s no secret that the construction industry is seeing sweeping change. New workflow technology, safety advances, prefabrication, modular construction and even 3D printing are making their way onto the jobsite.Two construction professionals share project updates on social media

These advances have the potential to change your business for the better. They take time to investigate, plan and implement — probably time you don’t have — but that investment can pay off in the long run.

It’s the same with social media. If social media isn’t in your construction public relations plan, it should be. Here’s why.

Your Prospects are on Social

Think B2B decision-makers aren’t on social media? Think again. According to Elliot Schimel writing for Forbes:

In fact, 83% of executives that choose a vendor on behalf of their company use social media in their decision-making, and 92% of that segment says that social media influenced a purchasing decision within the last year, according to our research.

Potential clients are checking your company out online and on social media long before they pick up the phone. They want to make sure they’re choosing a competent builder, but they’re also looking at company culture and core values. That’s because business isn’t just about business anymore. It’s about aligning ideals, ethics and philosophy.

Pick Your Platforms

Your construction company doesn’t need to be on every social media platform, but some are ideal for establishing brand identity and growing your marketing efforts. For example:

  • Facebook is still the largest social media platform with 2.27 billion monthly active users according to SproutSocial. Of all adult social media users, 68% are on Facebook.
  • Instagram skews towards a younger audience, but with 35% of all U.S. adults using the platform, it’s the perfect place to share photos and slice-of-life moments to display your company culture.
  • LinkedIn is a professional networking platform that is ideal for growing your construction company’s B2B marketing.
  • Twitter is the place to establish though leadership and engage in industry conversation. It’s fast-paced, but it’s also where in-depth discussions happen.

At Ripley PR, we’re not just social media experts. We’re social media experts with a deep understanding of the construction industry. We can show you the best places to share your firm’s great work and guide your efforts to engage with your audience. Give us a call at (865) 977-1973 or contact Ripley PR online for more information.

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Shannon Bryant

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