Digital Marketing/Social Media Specialist

We are seeking a results-driven digital marketing and social media professional who craves a career they can believe in. We give our all for our Ripley PR and Orange Orchard clients. We dig deep, get creative, collaborate and innovate. If you have an upbeat, outgoing personality, and are a tenacious, thoughtful and passionate communicator, you could be a great fit for our team.

Ripley PR is a highly regarded global public relations agency within our target industries and is staffed by professionals who deliver high-quality results to our clients every day. We do work hard, but we also work smart, using technology and innovation to our advantage. Yes, you can expect to hustle, but we know when to call it a day. We enjoy a challenge as much as we like to shoot the breeze at the end the work week during Prosecco Friday!

About our ideal candidate:

  • Experience in the following industries is a plus: B2B, franchise, construction, environmental/eco-conscious organizations, animal welfare, plant-based products
  • Use customer research, insights and data to create client and agency monthly social media calendars for client approval
  • Determine metrics for growth, along with strategies for lead generation using social media avenues
  • Support agency leadership and drive weekly/monthly/quarterly forecasting through reporting on traffic, ROI, conversion rates and other KPIs
  • Create and provide analysis for weekly or monthly reports, including clipping reports, status reports, website traffic, social media engagement, etc.
  • Manage multiple clients throughout the process and deliver results through keyword expansion; Work closely with brand managers, PR and content teams to determine key strategies for social media engagement and best practices to drive engagement
  • Incorporate social media and digital marketing into overall marketing planning for client and company presence at trade show, conferences and other related events
  • Maintaining agency time sheets on a daily basis
  • Being a part of our savvy team of PR and marketing professionals, “doing what needs to be done” to support our overall brand

Some of the requirements and characteristics we are seeking in a Social Media Specialist

  • 5+ years of direct experience; agency experience a plus
  • Bachelor’s degree in digital marketing, marketing, mass communications or other related field from an accredited university as deemed appropriate by Ripley PR
  • Must be able to write clearly and consistently produce materials with accurate spelling and grammar; Excellent verbal communication skills
  • Demonstrated experience increasing social media following, engagement and results as it relates to client social media campaigns
  • Expert knowledge of social media best practices, content production, image collection, image rights and current and emerging social media trends
  • All-around proficiency in client consulting and management
  • Comfortable in a collaborative environment and is considerate of others within the team
  • Works well under pressure and in a fast-paced environment
  • Leads multiple projects simultaneously and tracks projects with varying deadlines
  • Self-motivated, eager, inquisitive proactive and enthusiastic
  • Shows initiative and accepts responsibility for his/her work
  • Ability to speak before groups both large and small and to motivate and influence others through excellent communication, listening and interpersonal skills
  • Experience with paid media (banner ads, Facebook ads, etc.)
  • Experience with Google Ads, PPC and SEM
  • Proficient in PC, MS Word, MS Excel, PowerPoint, WordPress, content management systems

If you are excited about joining an innovative team with plenty of opportunity for growth and advancement, we would love to hear from you. Ripley PR offers a competitive salary, Prosecco Fridays, office massages, medical, dental, vision, 401k and paid time off.

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Public Relations