Dealing with Social Media Controversy Through Public Relations

Home service franchises aren’t immune to crises. These days, it’s easier than ever for any brand to become the subject of scrutiny because of a controversial social media statement by an employee or a location owner.Social media illustration

All it takes is the wrong kind of remark or meme posted to Facebook or Twitter and someone unexpected becomes the nationwide face of your brand — and a lot of people might not like what they see.

It could be a tech. It could be the owner of multiple franchises. But whoever it is now represents your whole brand in the eyes of the public. That’s why developing a proactive crisis management plan with the help of a franchise public relations agency is vital.

Dealing with a crisis in the right way involves telling the truth, telling it all, and telling it quickly. In an age of increasing attention to social issues, dealing with a crisis also means making things right. You can’t just disavow someone’s statements and then walk away.

Coming up with a plan of attack in the middle of a stressful situation is a recipe for fumbles and disaster. Preparing for a crisis always trumps merely reacting. The experts at Ripley PR are ready to walk you through all facets of crisis preparation and develop a rock-solid strategy to ensure your brand comes through a controversy with its reputation intact.

We have years of experiences representing plumbing, HVAC, and other home service contractors. We know the industry, and we know how to help. Want to learn more? Call us at (865) 977-1973 or contact Ripley PR online today.

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Joel Davis, Content Supervisor

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