The proliferation of cyber security businesses in the last few years is good news and bad news for businesses like yours! The good news is that other businesses are more aware of the risks their organizations are under when it comes to securing their proprietary business information, financial records and sensitive employee data. The bad news is that your competition in the information protection sphere is growing every day.
How do you stand out from your competition? It’s not a simple process, and based on the area of your expertise, it could be something you can try yourself, or you may need the expertise of a PR agency that can take your brand from doing OK to being a business that’s sought after.
But beware of PR agencies that don’t have experience and a track record of client successes. A good PR firm should help your business stand out from the crowd in several ways:
- Create media connections to get your business name in the news
This is easier said than done, and a reputable PR firm knows how to influence and target the right media. Because media hold the keys to news stories, understanding how to work with key media is incredibly important in getting your business message heard.
- Write press releases in a journalistic way
Sure, anyone can write a press release. But very few can write a great press release that brings major hits to your website, gets inquiries from media and makes Google Alerts catch fire.
- Find and secure opportunities to promote your business as subject matter experts
A certain way to increase awareness of your business is through speaking engagements, offering seminars or webinars and becoming known as a reliable, trusted source of information.
Ripley PR is familiar with cyber security firms, and we know the right media coverage can make a huge difference in bringing attention and more business to your company. Contact us to learn more today.