Cut the Costs of Customer Acquisition with B2B Tech PR

Public relations isn’t just for the largest tech companies. It can be critical to the B2B tech providers who cater to the often-overlooked home service and construction sectors.

We imagine B2B tech offices look something like this.

Whether you’re creating tools to help general contractors save money or to give plumbing businesses a boost, an agency specializing in B2B tech public relations can help you lower your customer acquisition costs and attract more customers.

Customer Acquisition is a Difficult Task

Those with experience in the B2B tech space understand how costly customer acquisition can be, and how challenging it can be to attract a healthy lead funnel. Not only are buying cycles locked to yearly budgets and allowances, but the buyer’s journey is longer, too. If a business fails to communicate its value proposition clearly, it can be difficult to convince corporate buyers to care.

PR Can Improve Lead Generation and Conversion

Lead conversion is always a tough nut to crack, but a robust B2B public relations strategy can help. There are a few main reasons why: instead of focusing on random or targeted advertising, earned media and industry networking through social media platforms can build trust, rather than just awareness of your brand. B2B PR relies on industry knowledge, relationships with media professionals and the kind of experience you can only get from spending years in the business. At the end of the day, that’s a recipe for more effective campaigns and better value for every client.

B2B Tech PR for Any Industry

Speaking of years of experience, Ripley PR has helped tech clients in industries like construction and the home services improve their sales and retention through targeted, customized public relations campaigns. We know what it takes to create compelling content and reach your potential clients. We know what the decision makers who buy your products need to hear, and we know what publications they need to hear it from. If it’s time to take your B2B tech company to the next level, consider the public relations professionals at Ripley PR. Contact us online, or give us a call at (865) 977-1973 to learn more.

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