Creating Trust in Your B2B Company Through Great PR

You may be good at pitching your B2B company’s products or services but how about marketing its reputation? In a world of polarized public opinion and skepticism of the government and media, consumers want to be able to trust businesses and will punish those they don’t.

Consumers Want to Trust Companies

It’s no longer sufficient just to promote products or services. Your company has to promote the quality of its business culture. The 2019 Edelman Trust Barometer, an online survey of more than 33,000 individuals, found that 67 percent of respondents agree that “a good reputation may get me to try a product, but unless I come to trust the company behind the product, I will soon stop buying it.”

According to the survey, the public wants to know that businesses will do the right thing, and that has to start at the top:

More than three-quarters (76 percent) of the general population concur—they say they want CEOs to take the lead on change instead of waiting for government to impose it.

Building Trust Through PR

How can your company start building that trust? Partnering with an experienced B2B public relations agency can help you start laying the foundation by:

  • Promoting your expertise
  • Writing and distributing press releases that target your key audiences
  • Securing interviews with the print and online media
  • Designing and implementing a social media strategy
  • Crafting expert bylines and thought pieces for corporate leaders
  • Creating and promoting corporate social responsibility (CSR) initiatives

Getting the Right Kind of PR Help

Finding the right kind of B2B public relations help doesn’t have to be difficult. For help with promoting trust in your brand, give the experts at Ripley PR a call at 865-977-1973. We have decades of PR experience in the B2B sector and are ready to assist.

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Joel Davis, Content Supervisor

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