When most people think of a brand, they’re usually more focused on the product.
In some cases, companies like Band-Aid and Kleenex even have brands that are synonymous with their products.
Building your manufacturing company’s brand is one way to increase awareness about the products you make. Having a good reputation builds trust with consumers, your partners and your other stakeholders.
And to do that, you need an effective and persistent manufacturing public relations strategy.
Telling Your Story
Humans love interesting stories. That’s why people read books, watch TV and go to the movies.
Creating a narrative helps your manufacturing company better connect with your customers. It also helps you differentiate your product and processes from those of your competitors.
Start by introducing your team and the products you build. Tell your customers why you do what you do and let them know about your core values.
From there, you can start a conversation about what makes you unique. Emphasize your use of innovative technology or the quality of your products.
Let the customer in on your vision so they understand how you incorporate it into your manufacturing process. By showcasing your milestones or your recent innovations, you build trust with your customer base.
Getting the Word Out
Once you have crafted a compelling narrative, you need to get it in front of your target audience.
An effective industrial manufacturing PR plan includes everything from strategic news releases to targeted media outreach.
You may have a wonderful story to tell, but if it’s not landing in front of the right eyes, it won’t be effective.
You need experts who know how to write a persuasive release and professionals who have contacts with both news and trade media reporters to get coverage of your milestones. By showcasing your expertise, you can begin building relationships with journalists, podcasters in your space and other influencers who can help you get your message out.
But this requires consistent messaging and constant communications—a feat you may not have the time or contacts to do.
That’s where Ripley PR comes in. Our team of expert content writers and media relations specialists can channel the right message to the right audience.
As your PR partner, Ripley PR works with you to find your company’s news that should be shared. Then we get your story picked up by local and industry-related outlets using our media contacts.
If you’re ready to build a partnership with a PR agency that understands how to spot news and knows the manufacturing industry, it’s time to give Ripley PR a call at (865) 977-1973 or contact us online.
