COVID-19 Disrupted Manufacturing; PR can Highlight the Upside

At the end of 2019, the manufacturing industry was already experiencing slower growth than in 2018, and there were some mixed concerns about a tight job market, less hiring, supply chain issues and tariff worries. Then, even though there was hope manufacturing would rebound in 2020, the coronavirus pandemic made its appearance.

A recent manufacturing outlook report for the second half of 2020 by Deliotte stated that 80% of industrial businesses surveyed said they expected a negative financial impact due to the pandemic’s fallout. This news isn’t great, but there is reason to be positive, says the report. The pandemic has forced manufacturing companies to become better at pivoting and adapting to change, to rethink and diversify their supply chains, to put employee safety at the top of their list and to adopt new technology to streamline processes.

In order to let the industry, customers, employees and stakeholders know you are coming back better and stronger, partnering with a manufacturing public relations agency like Ripley PR can give your manufacturing business a leg up on your competition.

PR keeps your manufacturing business top-of-mind post COVID-19 by:

  • Publicizing your return to a near-normal manufacturing schedule to boost your business’ image
  • Garnering earned media stories about your businesses successes even during COVID-19, or how you survived, to create interest
  • Gaining attention in trade publications through interviews or bylines to strengthen your good reputation
  • Creating case studies that highlight new innovations or business practices to attract new business or leads
  • Positioning your business as the employer of choice, so as business rebounds, potential employees will seek you out

Ripley PR is an experienced manufacturing public relations firm, and has helped businesses weather many different types of crises whether natural or man-made. We know how to bolster a business’ image and reputation through tested strategies that are proven through results. If your business could use a boost, call us at (865) 977-1973 or visit our website.

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Heather Ripley, Founder/CEO

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