The word of mouth referrals you get based on excellent service and experiences are a great way to get more customers. But there’s also the exposure of all the people watching the news and reading the newspaper to get many eyes on you at once.
Are you getting the interviews, or is your competition on the news? 
A home service public relations partner such as Ripley PR will work to secure opportunities in media outlets in your market, where your current and potential customers can see you.
Our team of media pros keeps an eye on what’s making headlines in your city. Has there been a price hike on utility bills? We’ll work to make sure local reporters know that you have advice to share on how to make homes more energy efficient, or tips to conserve water.
And when the weather brings ice and snow in the winter, we’ll work to make sure they know you are an expert they can interview about tips to prevent frozen pipes. Or, how to keep the A/C going to stay cool in a heatwave. What about trending topics such as tankless water heaters? You can be the source to provide the people in your market with what they need to know.
Got an opinion or perspective based on your experience in your specialized trade? Our team can connect you with editors in trade media to share an article with your peers. And if you don’t have the time during your busy days of service calls to write it, we have a team of experienced professionals that can write the article for you.
Being quoted in an article for a national trade publication, your local newspaper, or being featured in a television story positions you as a trusted expert.
Once your interview is scheduled, your PR team is there to help you prepare so you can talk to the journalist with confidence.
And don’t let that article or television appearance stop with the media outlet. Share the story on your company social channels to put even more eyes on your moment in the spotlight. It’s also a great way to thank the journalist for taking the time to interview you.
If you’re ready to have a PR partner working to get you in the spotlight in your service area, contact us or give us a call at 865-977-1973.
