Changing mindsets begins with a good PR campaign

My grandad was considered an expert carpenter, and often, he had a waiting list of folks who wanted him to build them a home. I suppose he’s what you would have called a blue-collar worker, though, and for a lot of parents, that might term might as well be a four-letter word. My grandad was respected and provided for his family, but white-collar jobs are the ultimate goal, right?

That’s a common misconception, and it’s one we’re trying to change as a home service public relations firm. A shift is happening, and the notion that a college education is the best — or only — option for today’s high school graduates is quickly becoming outdated. Just ask Mike Rowe.

These might be the most
important jobs in the world

We work with a lot of home service clients at Ripley PR. They’re some of the nicest folks you could meet. They’re also some of the most successful. We have a lot of moving parts with each and every one of them, but these are two ever-present goals:

  • Help them be seen as experts in their industries
  • Dispel the myth a blue-collar job doesn’t have a good future

There are just some things you can’t live without

There are a lot of professions that don’t impact your daily life in any way, like a mall Santa Claus. If you don’t have kids, you don’t need him, right? But … what happens when the toilet backs up into your bathroom? Or the HVAC dies when it’s 90 degrees outside, or even worse, it’s in the teens? What do you do if a pipe bursts? The breaker box is buzzing? Smoke’s coming from an outlet? I could go on, but you get the gist.

We believe home service companies have some of the most important jobs in the world. They’re what keep our worlds running smoothly. We’re helping our clients be seen as experts and trusted sources in their local media markets, and we’re also helping them with recruiting efforts by changing mindsets. We’d love to do the same for you, so give us a call.

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Amanda Greever

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