Everyone likes a little praise.
From little kids to new business owners, having others celebrate our achievements is something we don’t outgrow.
In the franchising world, a franchisor can establish a positive working relationship with its franchise owners by singing their praises. One of the best ways to build that connection is to provide perks that most of your competitors don’t offer.
By adding a franchise public relations component to your marketing budget, you will be able to celebrate your franchise owners regularly and on brand.
A Pat on the Back
For a franchise owner, opening their new location is one of the first crowning achievements in their own entrepreneurial story.
After all, they have worked hard to research and find the right franchise for their needs, filled out all the necessary paperwork, secured their business loans, and found the right territory. Just getting to the point where they are ready to open their location has been a full-time job.
They want to celebrate this achievement, and they want your franchise development team to celebrate with them.
Providing them with a professionally written press release about their grand opening is one way to show you care. It not only lets potential customers know about the location, but it can also make a big difference on opening day.
A Good Start
According to the International Franchise Association, there could be as many as 851,000 new franchise units opening in 2025 alone. Finding a way to stand out from that large crowd is difficult when you are a small business owner.
Give your franchise owners a leg up by highlighting their grand opening with a press release. This gives them that extra publicity they may not know how to achieve on their own.
Most franchises offer a centralized marketing platform to their franchise owners. That’s nothing new. But giving them access to a PR team enables them to differentiate themselves from their competitors.
Lasting Returns
Hiring a PR partner who understands franchising helps your franchisees start on the right foot. But it also produces goodwill for you.
If your franchisees notice your efforts to help them succeed, they will praise you. A supportive environment leads to increased motivation. It also results in more qualified franchise candidates.
At Ripley PR, our team understands the franchising world. We’ve earned a spot on Entrepreneur Magazine’s annual list of Best PR Agencies for Franchises for seven consecutive years, climbing to the No. 5 spot in 2024.
So give praise to your franchisees while earning a great reputation. Call Ripley PR at (865) 977-1973 or contact us online to get started.
