Celebrate Wins with your Clients Using B2B Public Relations

B2B public relations can help you celebrate your new clients as partnerships and garner mutually beneficial media attention. As a B2B company, making a sale can – and should – feel more like inking a partnership instead of cashing a check. For those doing a great job of nurturing these relationships, setting good expectations, and delivering results, clients will be just as excited to be on board with you as you are to add them as a customer. The question is, if this sounds like your company, are you then promoting these new partnerships? It may feel counterintuitive to treat a “sale” like a news announcement, but a good B2B public relations strategy can help you promote this relationship in a mutually beneficial way.

At Ripley PR, we know that these relationships mean that your clients’ customers often see the benefits as well. Whether you provide best practices and coaching, advanced project management software or manufacture innovative products, your solutions for businesses better equip them to meet and exceed their own customers’ expectations. It’s with this in mind that we work to generate positive attention for your wins. Let’s look at some ways this can be done.

3 Tips for Promoting Partnerships with B2B PR

  1. Collect information for case studies: There’s no better proof that your solutions work than a solid case study. Case studies can, however, take a notorious amount of time to put together. We recommend starting the conversation early with your clients, collecting data over the course of the relationship and engaging your B2B public relations partner to put it together in an easy-to-publish package for trade media.
  2. Announce the partnership with a press release: Press releases are a fantastic tool to announce a new partnership, as long as you share some of the spotlight with your client. The messaging can be challenging to navigate, but if your PR pros have an in-house content team, you can rest assured it’ll hit the mark. Make sure your team is equipped to strategically pitch the release, too, and has great contacts within your industry.
  3. Engage on social media: Finally, you’ll want to engage on social media. Tag your client, encourage them to tag you, and share the news of the new relationship and what it means for their customers.

Avoid making the mistake of signing a big client and immediately moving on. Reach out to us at Ripley PR today if you’d like to discuss how new partnerships can create excellent B2B public relations momentum. You can call us at (865) 977-1973 or reach us here.

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