Manufacturing Day is celebrated annually on Oct. 4, and it shines a spotlight on manufacturing careers by encouraging thousands of companies and educational institutions to “open their doors to students, parents, educators and community leaders,” according to the Manufacturing Institute. And you can leverage this special occasion for your benefit by partnering with a PR agency that specializes in manufacturing public relations.
As a manufacturing company, you already know the benefits of working in the industry and how it can positively affect a community. But Manufacturing Day gives you the perfect opportunity to push your expertise in the industry and establish your company as a thought leader in the space by developing a campaign around the occasion. Manufacturing public relations agencies, like Ripley PR, can help you accomplish this goal.
Organizing an event
Organizing a career fair for your company on Manufacturing Day is a great way to show the different careers available at your company. This will give you a chance to educate students and the community about your company and how it and its products affect everyday life. As your manufacturing PR partner, our team can develop a press release to announce the event and send media invites to local and trade journalists to attend and learn more. These interviews can turn into stories in trusted publications. In addition to that, the event can attract future employees as well.
Social Media Campaign
It’s likely that you do not have enough hours in the day to complete your everyday work, let alone constantly posting to social media. A PR agency that focuses on manufacturing public relations can develop a calendar of posts well in advance that can be scheduled leading up to and on the day of Manufacturing Day. These posts can focus on your expertise and continue developing you as a thought leader in the space while also promoting Manufacturing Day.
Blogs on Manufacturing Day
Blogs are an excellent way to share your mission and values with your target audience. Offering more of a one-sided view, blogs can be used to showcase your expertise in a positive light. They can also be used to promote Manufacturing Day and the verticals you serve. Similar to posting on social media, manufacturing PR agencies can lift this burden off your shoulders by developing blogs for you each month on topics you want to cover. These blogs can also be shared on social media to increase reach and engagement.
If you want to partner with an award-winning PR agency that specializes in manufacturing public relations, give our experts a call at (865) 977-1973 or contact us online.
