Social Media for B2B

Picture This: Using Instagram to Promote B2B Success

When it comes to B2B public relations, everyone thinks of using Facebook and Twitter as part of their social media strategies. The smartest B2B companies know that they have another useful tool at their disposal: Instagram. A photo-sharing app, Instagram... Read more

5 Ways to Increase B2B Leads

When your customer is a business, paid advertising will only get you so far. A lot of professionals decide they need a product or service, then they do their own research into potential partners. While ads can help with brand... Read more

5 Reasons to Hire a Professional to Manage your Social Media

According to an article published on AdWeek.com, 88 percent of companies are using social media for marketing and by now, you’ve witnessed the power of social media – both good and bad. It can have a tremendous impact on your... Read more

Ripley PR can guide your automotive business through the high-tech maze

Driverless cars. Remote starts. Highly computerized vehicles. The emerging tech trends driving the automotive industry prompt some drivers and potential buyers to ask: If my car breaks down, do I consult a mechanic or IT support? Can my car get... Read more

Dominate social media with strategic posts and tactical tweets

Social media has fragmented the ways we communicate, and it seems the number of platforms grows every year. Facebook. Twitter. Linkedin. Instagram. Reddit. YouTube. The proliferation of platforms can be overwhelming. Most companies are too focused on their mission to... Read more

Versatility, planning and confidence sets Ripley PR content apart

In today’s public relations environment, content is king. But it has to be good. Poor, dashed-out blog posts that are written without much thought do little to advance client goals of search-engine optimization, positive page ranking, driving traffic and getting... Read more

Five key ways Ripley PR can bolster your business

  From content development to crisis management, you need PR pros We’re in the shadow of the Great Smoky Mountains, but we get our clients plenty of light across the country and around the world. Ripley PR is a Knoxville-area... Read more

Business to business graphic.

Five Steps to B2B Success: Generating Leads with Content Marketing

To avoid getting lost in a crowd of competitors, content marketing should be part of your B2B public relations toolkit. Content marketing is based on a simple equation. Give potential customers what they want (the right information), and they’ll give... Read more

7 Tips to Get the Most out of LinkedIn

LinkedIn has long been popular with B2B companies to achieve their marketing goals. This social media platform has remained popular with college graduates and high-income earners, based on a recent study from the Pew Research Center.  Half (50 percent) of... Read more

B2B Public Relations and Social Media Challenges

When it comes to social media campaigns for your B2B organization, taking the time to review what you are trying to say, who your target audience is and how the message that you are trying to convey will be received... Read more

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Public Relations