Can public relations increase your home service business credibility? To answer that question, we need to understand the definition of credibility. Credibility is defined as the amount of trustworthiness or expertise that a company has in the eyes of its customers, clients and business partners. Building the status of a credible home service company takes time and expertise to build. You can’t just say, “trust us” and expect that it will work for your brand. So how do you effectively establish credibility?
One of the ways a home service public relations agency like Ripley PR can help build credibility for your business is through earned media.
Earned media is something you read or hear about a service that is not an advertisement. Earned media can be in the form of:
- Third party articles in trade magazines
- Consumer to consumer word of mouth
- Traditional publicity mentions in digital media outlets
Earned media makes a bigger influence on consumers because it is not content put out by the company, it is written by a third party which makes it more credible.
It takes real creativity and expertise in the field of home service public relations to really make an impact in today’s competitive business world.
If you want to establish and maintain credibility for your plumbing, heating, air conditioning and electrical business, Ripley PR can help. Contact us today.