Can Blogging Help Your Construction Company?

Generating new business can be one of the most challenging aspects of running a construction company. Contractors are busy, and it can be hard to take time away from jobs to court new clients. Relying on word-of-mouth referrals is tempting, but don’t neglect your website. Even if you get a referral, that person will most likely check you out online, too. What will they find there?Construction manager uses computer to do content marketing

Blogging can help your construction company in a variety of ways, including boosting your search engine rankings, showcasing your industry knowledge and building trust from potential clients. Blogging and other forms of online marketing are a key element of your construction public relations strategy. Here are a few things you need to know about blogging.

Content Matters

Search engine optimization (SEO) is important, but so is creating good content. If your content doesn’t get read and shared, it doesn’t do you any good. Everything you post online, from social media to blogs, should be informative, well-written, engaging and sharable.

Why? Because interesting content gets shared. It builds renown and credibility, and that’s what you need to build business.

Where Do You Rank?

When people search Google for contractors in your city, what do they see? And how far down that list are you? Building strategic keywords into your blogs can boost your company in those results. And here’s another reason to make your content engaging — search engines will reward you with better placement the longer readers stay on your pages.

Thought Leadership

Have you heard about thought leadership? This means that you’re the trusted expert, the go-to person, in your profession for you market. Imagine being the one that local reporters call to comment on construction issues. Imagine being top of mind when people think of the best contractors in your area.

Thought leadership can get you there, and blogs are a great place to start. Sharing your expertise online can gain you the reputation you need.

Partner with a Pro

You’re probably thinking, “This sounds great, but I don’t have the time.” Trust us, we get it. Ripley PR has plenty of experience working with construction business owners like you, and we know how busy you are. We have the know-how to craft creative, thoughtful and professional online content that will get the results you need to grow your business. For more information, give us a call at (865) 977-1973 or contact Ripley PR online.

Shannon Bryant

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