In today’s world, manufacturing businesses fight for visibility in a crowded economic sector. To earn the attention of consumers, decision-makers, and potential employees, your company needs a solid manufacturing public relations strategy.
Like any other manufacturing process, a great PR strategy has several moving parts. So, let’s break it down.
Social Media
If you’re looking for visibility, social media is where the eyeballs are. Love or hate them, platforms like Facebook, Twitter, and LinkedIn are the means to gain attention. It’s not a one-size-fits-all proposition, though. Each platform has its particular strengths, weaknesses, and audience. For example, if your company is seeking to recruit candidates for high-tech positions, LinkedIn is where to find them. A proper social media strategy tailors your company’s messages according to the platform.
Earned Coverage
Scoring a story in local, national, or trade media carries a lot more weight with readers than any advertisement, but how does a manufacturing company earn coverage? It starts with consistently pitching media outlets with story ideas and news releases. It also requires developing relationships with reporters and editors and positioning company executives as experts and thought leaders in their industries.
Content, Content, Content
The third component of a successful manufacturing PR strategy is creating compelling content to draw traffic to your website. Regularly posting blog content that is tailored to the interests of your audience will not only help establish your company’s expertise, but it will ultimately benefit its search engine ranking. As people view the content and share it on social media, it will raise the visibility of your online presence.
Expert Help
Partnering with an experienced manufacturing public relations agency will give your company the right tools to boosts its brand and messaging. At Ripley PR, our team of experts has decades of experience in designing and implementing strategies to earn your manufacturing business the visibility it deserves. Contact us today.
