Building B2B momentum with a solid PR strategy

Depending on the industry your B2B company serves, life may still feel like business as usual except for the change of scenery if you’re working at home during this pandemic. Many B2B companies, however, are feeling the strain from loss in revenue, struggling to implement new revenue generators and facing the grim reality of furloughing employees.

While the hard truth is that no one was really prepared for this, there is one question that all businesses should be asking themselves right now.PR professional drafting a communications strategy during meeting

What were you doing to build momentum before the downturn?

This tragic pandemic and the economic effects were largely unexpected, but the Great Recession wasn’t really that long ago. Periods of prosperity and darker days alike are simply a part of life, and one of the best ways to prepare for those darker days is to put a strategy in place to build as much momentum as possible while the sun is still out.

Perhaps you kept marketing and advertising going steady before the pandemic, but were you investing in positive B2B public relations? An ongoing PR campaign to build brand awareness in your industry is a longtail game that requires time and persistence, but the investment pays off when faced with economic challenges.

If you do decide to work with a B2B public relations agency, there should be a solid strategy at the very core of the relationship. Press releases, interviews, white papers and other similar tactics will all be less effective without a solid strategy unifying and driving these efforts toward cumulative results.

At Ripley PR, we understand the power of a solid PR communications strategy. A thorough, well-planned strategy will help maintain consistent messaging, keep all parties aligned in their goals, and serve as a roadmap for building critical momentum for your brand, which increases top-of-mind awareness to drive more leads and revenue when things are good and serves as a “bank” of positive PR to help weather the storm when things get tough.

We hope you’re staying safe, healthy and hanging in there during this time. If you’d like to learn more about building positive momentum with a solid public relations strategy, reach out to us at Ripley PR today by calling (865) 977-1973.

Grayson Shockley

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Public Relations