Building a Stronger Manufacturing Business Through PR

The years ahead will continue to be challenging for all businesses, but manufacturers have to continue strengthening their brands again the prospect of future crises.


Not every crisis is going to be on the level of the COVID-19 pandemic, but it’s still vitally important to plan ahead for the many forms that unfortunate circumstances or controversy can take. It could be a workplace tragedy, issues with the products your manufacturing company builds, inappropriate behavior by executives, or simply the growing expectation from the public that your business must do the right thing when it comes to social issues.

Getting ready for these scenarios means developing a plan in advance. Partnering with Ripley PR, an experienced manufacturing public relations agency, will give your company access to the expertise and resources needed to fully develop implement the right kind of crisis plan.

Important tools in a crisis management toolkit include: pre-written social media posts, press releases, and media statements. These can serve as templates that can be turned around quickly when an emergency occurs.

Developing a crisis management plan in advance means your manufacturing company doesn’t have to lose precious time determining a response when the world goes haywire. By being able to provide quickly and truthfully, your company can help diffuse difficult situations, giving clients and the public confidence in your response.

Need help developing a proper crisis management plan? That’s where partnering with Ripley PR will pay off. Interested in learning more? Contact Ripley PR at (865) 977-1973.  We’re ready to help.

Joel Davis, Content Supervisor

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Public Relations