As a leader in the construction industry, you probably know the value of getting your name in the news.
And one of the best ways for a construction company to do that is by showcasing your work. After all, a solid, well-designed building is a permanent reminder of your team’s abilities.
That’s why getting your most interesting buildings in the news should be a prominent part of your construction public relations strategy.
Creating Your Message
In order to communicate effectively with your local and trade industry reporters, you need to have a strategic messaging strategy that ties all your communications together. From blogs on your website to posts on your social media to press releases and interviews, you want your message to be consistent.
You can pay for marketing and advertising to get your message in front of your target audience. But your ultimate goal should be to get the news media to cover your next project.
Studies have shown that more people trust information they get from respected journalists. These reports also show that people have the least trust in paid-for advertising.
You need to ensure that what your company is saying is actually what it’s doing. If you portray your construction company as innovative, make sure your team uses state-of-the-art equipment or advanced project management software, for example.
Consumers can see through phony messaging and aren’t always forgiving.
Creating Compelling Content
One way to get reporters to cover your next big groundbreaking is to paint an irresistible picture. Boiled down to its basic components, public relations is about building relationships and telling your construction company’s stories.
Reaching out to local media to cover another strip mall might not be interesting in and of itself. But if your new project is using green building technology or will provide hundreds of new, well-paying jobs, you can pique their interest.
Sometimes the story isn’t necessarily about the building but can be found in the building’s potential.
Creating this compelling content or developing a relationship with the reporters who cover your industry isn’t always easy.
That’s why you need the creative writers and determined media relations specialists at Ripley PR.
Our professional team of public relations experts is ready to help you get your next project in the news.
Call Ripley PR today at (865) 977-1973 or contact us online today. Let’s start building your construction company’s image.
