A lot goes into a brand identity. Logos, truck wraps, uniforms, website design, and most importantly, your values. If your customers had to choose one thing to define your brand, what would you prefer it be?
If “trustworthy” was on your mind, you’ve come to the right place. Without credibility, your brand identity begins to fall apart, especially as a home service business. Your customers want to see you as the industry expert who will provide the service they need. A clever slogan and flashy truck wrap can certainly keep you memorable, but what makes you truly stand out is showing you know what you’re doing and you deliver what you say.
Through home service public relations, you can build trust in a variety of ways.
Interviews
Garnering screen time on a local news station with a segment on something that showcases your expertise is a great way to build credibility with your customers, as well as in local print. Local media outlets are often searching for experts in the area to weigh in on pressing topics that may be relevant to your field.
Press releases
Particularly when you have news to share, a professionally written press release is a great way to get the word out. In addition, you can use press releases as a way to share more expertise. Writing a press release that includes helpful advice can be pitched to local media, as well, positioning you as the local expert.
Social media
Consistent social media keeps you relevant and increases your credibility by giving you a platform to be personable with your customers. When managed well, social media can make a significant impact on your brand identity.
Want to learn more about building trust through PR? Give Ripley PR a call at (865) 977-1973 or visit us online today.
