You’d be hard-pressed to find someone on the planet who has never heard of McDonald’s. It’s even known in the 123 countries where it doesn’t exist.
But have you ever considered what it took for the franchised company to become one of the world’s most recognized brands?
It took decades of consistent marketing, advertising and public relations efforts to get to that lofty level. The fast-food franchise’s team worked hard to make the emotional connection the company needed to become a household name.
While your franchise brand may not strive to be as large as McDonald’s, you still need a franchise public relations plan if you hope to grow.
Boosting Your Brand
Public relations is the art of building relationships and telling your company’s story. It takes a communication plan to introduce your company to potential clients, franchise owners and employees. And it’s necessary in today’s fast-paced world, where information flies by with a scroll.
We are bombarded with messages from thousands of different businesses constantly. You can’t visit a social media platform without being introduced to a new product. And when you’re driving around your town, you’ll certainly encounter new services.
To stand out from the crowd, you need consistent messaging that intrigues your target audience. Creating compelling content and increasing your franchise organization’s visibility helps your brand get noticed.
Instill Loyalty
A franchise PR campaign can also improve the public’s opinion of your company. You should be seen as a positive force. This increases traffic to your franchise locations and attracts new franchise owners to your franchise family.
According to Forbes, consumers may like your service and pricing, but if they don’t trust you, they won’t do business with you. And one of the best ways to build your franchise’s reputation is with public relations.
PR helps you consistently communicate your franchise’s values, achievements and positive impact on your community. It also impacts the communities where you have franchisees.
Be a Thought Leader
Franchise PR can also help you position your company’s key executives as thought leaders within your industry or in franchising itself.
By writing bylines on trending topics or being quoted by the media as someone well-versed on specific subject matter, you present your team as the go-to sources for cutting-edge information.
But it can be challenging to provide a consistent presence online and in news and trade publications without a PR partner.
That’s where Ripley PR can help.
Entrepreneur Magazine has listed us as a Top Franchise PR Agency for six consecutive years. Our team of professionals understands how franchising works.
If you’re ready to boost your franchise brand, call us now at (865) 977-1973 or contact us online.
