While the rate of tech adoption in construction may still be behind that of other industries, the number of competitive software and hardware solutions for owners, general contractors and design teams is increasing at a rapid rate – and investors are taking notice. If your business is looking to move on your next fundraising series and haven’t yet invested in a construction tech public relations strategy, now’s the time to explore your options.
Writing for Crunchbase about the potential to see more proptech and contech growth throughout 2022, Sophia Kunthara stated:
All told, venture-backed companies in the real estate and property tech space raised nearly $21 billion, Crunchbase data shows…Within construction tech, embedded finance, project management software and home improvement tech will all continue to be popular areas for investment next year, according to Weston. Venture-backed construction tech startups raised more than $3.8 billion in funding in 2021, per Crunchbase data.
This is all great news, but it also means that competition will be fierce. Marketing and advertising will remain critical for driving new leads and helping with brand awareness. Public relations, however, will help differentiate you from the competition and build layers of trust and credibility for your business that can’t be achieved through a paid advertorial or a pay-per-click campaign. The first step is selecting the right agency.
Secure your next round with the right PR agency
Like vendors of other services, there are many excellent public relations agencies across the nation to choose from. Some will have specific experience targeting investors, and some may simply have client rosters that include a number of tech and software companies. At Ripley PR, we know how important relevant experience and industry knowledge are in developing an effective construction tech public relations strategy.
Choosing a team of qualified PR professionals that not only understands the nuances of getting a budding tech company in front of eager investors but has a deep knowledge of the skilled trades and construction industry ensures that you’re not wasting time with just another vendor; you’re deciding to build your brand alongside a valuable partner.
If you’re an up-and-coming construction tech business and ready to move toward your next funding round, call Ripley PR at (865) 977-1973 today to discuss how we can help.
