For those deeply passionate about the automotive industry, whether it be service, detailing or aftermarket customization, one thing is certain – the thrill of speed and performance crosses into every aspect of life. When the growth of an entire automotive franchise system is on the line, the minds behind it want to keep the pedal down, keep shifting into higher gears and avoid reverse at all costs. However, no marketing plan can accomplish this without a strong PR component. And, if you choose a specialized team, your automotive franchise public relations strategy will support both your FranDev efforts and your growing list of owners, too.
According to PDM Automotive, the aftermarket industry is still thriving, and with the ongoing surge of EVs in the marketplace, massive growth potential is there for franchises that choose to adapt and innovate. If this sounds like your brand, it’s time to get ahead of your competition and harness PR to increase visibility, generate more interest in potential owners and drive more customers into your shops, too.
2WD vs 4WD? Choose an AWD automotive franchise public relations team!
- Champion the National Brand: To create real dominance in the space, your franchise needs to be top of mind for owners and consumers alike. From being listed in national franchise rankings to having your spokesperson on industry podcasts, and from announcing new products and services to showcasing awards that demonstrate stability, a solid PR team can help you create a strategy that adds credibility to your brand.
- Turbocharge your Franchisees: No franchise system is truly successful without high-performing owners, and a robust PR plan can help them as well. Announcing grand openings, sharing news of good deeds in the community, and positioning them as experts in their markets are all ways a public relations team can help. Plus, that good news can be shared across the system and lift the national brand, too.
The market for quality automotive aftermarket services is here, and competition is fierce. Rather than wait, contact us today to learn more about what you can accomplish with a proven automotive franchise public relations strategy. Reach out to the Ripley PR team here.
