Boost your reputation as a manufacturing thought leader with PR

It’s an old adage that you don’t get a second chance to make a first impression. That can be a little nerve-wracking in a manufacturing industry plagued by labor and supply shortages, and you know the connections you make could boost your business or workforce.

In an Association for Talent Development article, Kathy Glynn says first impressions can happen pretty quickly:

It only takes seven seconds to make a first impression on another human being, according to a Harvard study of communication. When we meet people for the first time, we make quick decisions about them based on their eye contact, appearance, handshake, and verbal and nonverbal cues.

We live in a digital age, though, and those seven seconds could just as easily be online rather than in-person. They might be on a video podcast. It could be an interview with a local news station. It could even be a company video that goes out with a press release or posts on your website. It might even be an article in a trade publication that uses your voice through written word. It’s important that each and every public interaction you make is a good one. Becoming a well-known — and well-spoken — thought leader in the industry can help build partnerships, connect with customers and encourage both current and potential employees.

It’s important to partner with a manufacturing public relations agency that not only understands the industry but knows how to boost your position as a thought leader, as well.

  • Calm your nerves: Our team can offer you media training as well as talking points to get you through even the toughest of interviews.
  • Know your lines: Planning a press conference? Shooting a branded company video? Speaking at a trade show? Our team can help keep your messaging and language on point.
  • Write this down: Written content like contributed articles or online blogs, such as those found on LinkedIn, are an important part of positioning you as a leader in the industry. Our team can develop pieces that will boost your brand and position you as a renowned business leader in the sector.

We can’t cure the nerves you might feel on camera or in front of a crowd, but we can help you become a leading thought leader in the manufacturing industry, garnering the attention of partners, hires and customers, too. Contact us today and let us get started.


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