Boost your home services social media strategy with PR

Most home service contractors know that social media isn’t a luxury anymore. But few of them provide more than just the basics – a steady, regularly updated stream of forgettable content that’s indistinguishable from every other contractor’s feed.

Max potential

So the bad news is that your social media could use a big boost. The good news is that it’s well within reach. With some advance planning and a goal-oriented strategy, you can revive your plumbing, HVAC or electrical service company’s social media presence. Here are some tips for creating and sharing vibrant content that will maximize social media’s potential to help build your business.

  • Define: Do you want to build brand awareness or recruit new talent? Are you looking to generate leads or sign more maintenance contracts? Different content serves different purposes. When have a goal in mind, you can connect more efficiently with the right audience.
  • Shoot: A recent smartphone is all the equipment you need to make good videos. If you pay attention to lighting, framing and sound, invest in a tripod, mix up a variety of styles and subjects, you can deliver great ones.
  • Engage: Respond to questions quickly and honestly. Create content that invites a response. Share interesting or entertaining articles and videos. Have a personality.
  • Share: Don’t just link to a weekly or monthly post from your own company’s blog. Share content from other sources that informs your followers, whether it’s a news story, a Twitter thread or a how-to video.

Invest in expertise

Social media is an investment, but home service public relations experts can share the workload and streamline the process, providing you with confidence that your social media is working to help your business grow.

The experienced professionals at Ripley PR will work with you to define your social media goals and build a strategy to reach them. We’ll create relevant, informative content that provides real value, along with metrics to mark our progress. You’ll have one less thing to worry about and more time to enjoy your success.

If you’re ready to take on a social media partner, call Ripley PR at (865) 977-1973 or contact us online.

 

 

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Matthew Everett

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