Earned Media Coverage Creates Franchise Brand Buzz

Even in the age of the internet, it’s still useful for franchise brands to receive coverage in newspapers or magazines. But this means more than buying an advertisement.

Potential franchisees are going to look at advertisements with an understandably jaded eye. But when a trusted third-party like a journalist or a broadcast news program tells the story of your brand, it can carry more weight than something in an ad or on your company website.

One way to earn the right kind of coverage is by partnering with Ripley PR, a global franchise public relations agency specializing in franchise, home service and manufacturing.

While most businesses would equate earned media coverage success as a front-page story with splashy photos or an appearance on a prominent TV show or station, there are many different sizes of success. Earned media coverage doesn’t just apply to traditional, legacy media. If you can get a popular and respected blogger to mention your brand or appear in a podcast, you can pile up web hits and further your reputation as an expert in your field. The same applies to positive conversations and links about your franchise brand bandied about on Facebook or other social media.

For more information on earned media and how we can help you attain it, give the experts at Ripley a call today at (8650 977.1973, or visit www.ripleypr.com.


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Public Relations