For many home service franchises, including restoration and remediation brands, the greatest challenge isn’t just edging out local and national competitors…it’s winning consumer trust. And when it comes to solving problems created by water damage and making someone’s property safe and livable again, meeting customers’ understandable tension with a credible, trustworthy reputation is a tremendous step in the right direction. Franchises also need a consistently positive reputation to attract new owners and ensure growth. To help maintain – or establish – that positive reputation, consider working with an experienced team dedicated to franchise public relations.
Earning trust among customers: No pun intended, but property is personal. When homeowners – and businesses – are in a time of crisis, having stellar customer service with an immaculate reputation to back it up is critical. Implementing and executing a solid franchise public relations strategy can help share success stories, secure positive earned media and communicate that your restoration experts can be trusted. If your PR team is experienced with B2B communications as well, they can help build brand awareness for potential partners in the insurance space, too.
Establishing an attractive opportunity: A remediation franchise doesn’t just need customers to find the brand credible; it needs potential owners to see it, too. Responsible investors and owners will do their homework before spending their hard-earned money on a franchise, so it’s important to make sure they find positive press and accolades for your business. Through helping secure awards and rankings and pitching your corporate team as thought leaders, a good franchise public relations team will be able to help on the franchise development side as well.
If you’re interested in learning more about how a franchise public relations agency can help your remediation brand establish more trust and credibility, give our team at Ripley PR a call at (865) 977-1973 or contact us here.
