Most homeowners don’t understand the inner workings of their home’s plumbing system. That’s why when something inevitably leaks, clogs or breaks down, homeowners call a plumber, making their services essential to homeowners.
The challenging part for homeowners is finding a qualified plumber that will do honest work for a fair price. Most people will do a Google search before hiring somebody to come to their home to ensure reliability. That’s where using a public relations agency can be valuable. It will help your business stand out from the competition.
A strategic home service public relations plan will position your plumbing business as a leader in your local community, or region.
Here’s how:
Transparency Through the Media
Potential customers want to make sure the company they’re hiring is reliable and has a track record of success. The experts at Ripley PR can use their knowledge of the local news market, and connections with industry-specific media outlets to underscore your positive traits. Think of a local news station doing a story on frozen pipes in the winter, and they need to interview a local plumber about the best tips for people to prevent frozen pipes. Our team can secure that interview for you, positioning you as a trusted voice and business in the community.
Social media
Having a strong social media presence is crucial in today’s business community. Potential customers are using it, and chances are, so is your competition. The challenge is knowing how to maintain professional social media pages and grow your reach. Our team can create social media calendars across all platforms for your business, which will help share news and updates directly to your customers, and help you engage with current and potential customers.
Planning
Getting your business’s name out there and solidifying its reputation in the local community goes beyond local media and social media. It starts with having a strategic plan. Our team can work with you to help provide guidance and support to make sure your business is on the path to success.
Ripley PR has a strong history of helping local plumbing businesses attract new customers and expand their businesses. If you’re ready to make your plumbing business stand out, give us a call at 865-977-1973, or contact us online here.
