If social media is part of your B2B public relations or marketing strategy, you no doubt want to post at times when you will experience maximum user engagement. According to a recent article on PR Daily, the best and worst times to post on Facebook, Twitter, LinkedIn, Google Plus and Pinterest are as follows:
Facebook:
– Traffic is highest between 9 a.m. and 4 p.m. ET
– Best time to post is between 1 p.m. and 4 p.m. ET
– Worst time to post is between 8 p.m. and 8 a.m. ET
Twitter:
– Traffic peaks after 11 a.m. ET
– Best time to post is Monday-Thursday between 1 p.m. and 3 p.m.
– Worst time to post is between 8 p.m. to 9 a.m.
LinkedIn:
– Traffic builds before or after business hours
– Best time to post is between 7 a.m. to 9 a.m. ET or 5 p.m. to 6 p.m. ET
– Worst time to post is between 10 p.m. to 6 a.m. ET
Google Plus:
– Traffic builds after 9 a.m. ET
– Best time to post is between 9 a.m. to 11 a.m. ET
– Worst time to post is between 6 p.m. to 8 a.m. ET
Pinterest:
– Traffic builds after 12 p.m. ET
– Best time to post is between 2 p.m. to 4 p.m. ET or 8 p.m. to 1 a.m. ET
– Worst time to post is between 5 p.m. to 7 p.m. ET
Here is the full infographic:
