B2B Public Relations to Beat Out the Competition

When you make purchasing decisions for your home and family, many of them can be made in response to an advertisement or by crowdsourcing social media. You can make the wrong choice, then choose something else without too much impact.

Set yourself ahead of the competition and win the bid.

Now think about a whole company. B2B relationships are strategic, and decisions are often made after many board meetings weighing cost, quality and, most importantly, reputation. The wrong vendor choice can mean loss of jobs or a big hit in profit.

How can you win the bid when up against other companies who offer similar products and services?

The answer is a great B2B PR strategy

“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” American businessman Alvin Adams was way ahead of his time when he said this.

Your audience wants to get to know you before you ever meet in person. They have a right to know who they are considering and you have the opportunity to gain their trust through great B2B public relations.

What can you do?

Get your message out far and wide to communicate your company’s values and results on multiple platforms. You can set yourself ahead of the competition by some useful public relations strategies including:

Case Studies: How has your business provided a solution to another business in the past that helped them succeed? Oftentimes this highlights your role in high profile projects and the results you provided. Case studies help you gain the trust of prospective clients because they are non-promotional and based on solely on implementation and end result.

Expand your audience: You may have a larger audience than you realize. Our public relations team can garner media in your dream publication, and we can also identify untapped territory to reach the clients you are seeking.

Share your story: Your clients want to get to know you and understand your approach to business. Sharing your values and expertise in targeted media can convey the type of experience your prospective clients can expect. A public relations team can help you share this story through garnering interviews, securing bylines, and showcasing milestones in press releases.

An experienced B2B public relations agency that knows the ins and outs of B2B can help your business grow and tell the stories that matter. If your B2B needs some help getting a leg up on the competition, call us at 865-977-1973.

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Kaitlyn Clark

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