Just because fintech now exists as a dedicated category on most every major national business and tech news site doesn’t mean it’s easy to launch your own brand and stumble into unending coverage. Starting a fintech company is hard work, but you already know that. So, what makes you stand out? Jay Reinemann, a partner with VC firm Propel, once shared in a Wired Q&A, “…a good fintech founder creates a business to solve a problem, not to simply make money.” Even if your unique offering was born to address a specific challenge either at large or within a niche industry, that story won’t tell itself. Rather than undertaking the lift yourself to deliver your story to media that matters, consider partnering with an agency that specializes in B2B public relations strategy development and execution.
Let’s take it a step further. What if your fintech company operates largely within the home and property services space? Is it possible to find a team that actually understands B2B tech and the skilled trades?
Get on the Same Page with a Specialist Agency
Real momentum is a “group” effort: Is PR momentum just getting 3 stories in Fast Company, Forbes and TechCrunch? Or is it the collective of media placement in the trade magazines writing about the industries you serve, tech sites and business publications? Working with a B2B tech public relations team that understands your target markets can build tremendous, early momentum in front of potential customers, driving leads and generating the credibility needed to land the big national business wins.
Don’t be an outsider: To start this early momentum and be successful, you can’t be seen as an industry outside in your market. Your target customers, especially those within specific industries like home services, need to trust you. They want to know you understand their challenges and provide useful solutions designed with their day-to-day in mind. The right PR team can help refine your messaging so you can speak the same language as your ideal customers.
If you’re interested in learning more about how a specialist B2B public relations agency can help your fintech company grow, give our team at Ripley PR a call at (865) 977-1973 or contact us here.
