Are you prepared to go to the next level? Automotive public relations can help you go beyond word-of-mouth leads. While word-of-mouth is a key component of longevity and trust, an experienced PR team will help nurture that trust and build your customer base through a variety of different paths. In this moment, we’ll look at reputation management, local media outreach, and showcasing success.
Reputation Management
Proactive reputation management means you’re not just fixing cars—you’re also shaping your public perception. In a sea of positivity, one negative review or misunderstanding can spread like wildfire. With the right PR strategy, you can stay ahead those instances. The right automotive public relations team helps monitor and support the messaging behind your reputation. When necessary, we can craft timely responses, and highlight the overwhelming positivity your customers have had over the years. One way to continue to show case your success, is with a local media outreach plan. 
Local Media Outreach
When a car needs service, you don’t typically just drive to the first name that pops up. You ask around. You Google or ChatGPT what the best shops around are. Local news coverage still plays a huge part in growth and credibility. Whether it’s a potential customer catching you on a local podcast, or an interview on news talk radio, local news coverage stills revs up SEO, GEO, and the potential for the right person to be listening at the right time. Whether it’s your expertise being offered to a local station for a story, or your company making a donation to the high school baseball team, media coverage is a vital part of building trust and growth.
Showcasing Awards
If your shop has won “Best of” awards, safety certifications, or recognition from the industry, don’t keep it to yourself. PR professionals know how to promote those wins through press releases, social posts, and media coverage. Awards instantly boost credibility and reassure customers that they’re making the right choice by coming to you.
With the right automotive public relations partner, your shop can continue to focus on the work, while we focus on spreading the message. Contact Ripley PR online or at 865-977-1973.
