Author Archive for Thomas Fraser, Senior Content Specialist

Ripley PR can make your franchise social media shine, from corporate to storefront

A common complaint from franchisees is a perceived lack of marketing support from the corporate office. Coordinating marketing messages among hundreds of franchisees can indeed be a challenge. Ripley PR, a franchise public relations agency, can help franchisors with that... Read more

Three ways Ripley PR can massage your manufacturing message

Managers and owners of manufacturing facilities already have a lot of concerns on their plates. There are raw materials to procure, labor to manage and products to ship. It’s understandable if public relations is not top of mind, but it... Read more

Ripley PR can guide your automotive business through the high-tech maze

Driverless cars. Remote starts. Highly computerized vehicles. The emerging tech trends driving the automotive industry prompt some drivers and potential buyers to ask: If my car breaks down, do I consult a mechanic or IT support? Can my car get... Read more

Ripley Can Diagnose, Cure and Keep Your Healthcare IT Communications Healthy

Lawsuits are common in the healthcare IT world, and automation and digital record-keeping will continue to mark the evolution of patient care.  A professional public relations agency can help you limit the damage from legal claims as well as help... Read more

Ripley Construction PR Services Can Help You Locate Hard-to-Find Job Candidates

Unemployment rates in most parts of the country, including the Knoxville metro area, are hovering at less than 4 percent. This has put a lot of employers in a labor pinch, and it’s especially acute in the construction sector. Finding... Read more

Crisis PR: Six things you should do if your company is hit with sexual misconduct allegations

Sexual harassment or misconduct allegations have felled figures ranging from a U.S. senator and a hip-hop mogul to a folksy radio host in recent memory. Some crisis-management firms are reaping the benefits as people – some not even yet accused... Read more

Have pen, will travel: Ripley taps travel writers to tell your story and advance your brand

It’s been just more than a year since a wildfire charred some 75,000 acres, destroyed 2,000 buildings, killed 15 and left dozens injured in Sevier County, Tennessee. The tragic legacy of the historic fires could have been compounded were it... Read more

Ripley PR has the tools to share your manufacturing business stories

  If your business gives back to the community, and there’s no reporting in the local media, did your business really give back to the community? Yes, of course, and altruism is its own reward. But don’t you want to... Read more

Versatility, planning and confidence sets Ripley PR content apart

In today’s public relations environment, content is king. But it has to be good. Poor, dashed-out blog posts that are written without much thought do little to advance client goals of search-engine optimization, positive page ranking, driving traffic and getting... Read more

We think you should be a thought leader

Ripley PR can help, and here are three tips for success One way to further both your business and personal brand is to develop a reputation as a “thought leader” in your field. Here at Ripley PR, a Knoxville-area public... Read more

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Public Relations