Author Archive for Stephanie Ramirez

Using public relations to showcase manufacturer diversity and authenticity through employee spotlights

Using public relations to showcase manufacturer diversity and authenticity through employee spotlights

Most people don’t think about where the products that provide them with comfort and flexibility come from, they just want them to work. But, more and more, manufacturers are competing to build awareness about their brands among consumers rather than... Read more

Debunking common myths about public relations for your home service company

Debunking common home service public relations myths

As defined by some of the greatest authorities on the practice: “Public relations is a management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends” (Effective Public Relations,... Read more

Choosing the right agency to launch your B2B public relations plan

In the United States alone, there were more than 75,000 startups launched in 2023. And, according to some statistics, a shocking 90% of them will fail in the first 20 months.  Reasons for failure include lack of funding, no market... Read more

The Vital Role of Public Relations in Franchise Development Success

The Vital Role of Public Relations in Franchise Development Success

In the fast-paced and competitive world of franchise development, having a robust franchise public relations plan is not just beneficial – it’s imperative for sustained success. A well-crafted PR strategy serves as a powerful tool that not only enhances the... Read more

Public Relations Strategies for Sharing Your Green Energy Initiatives

In the dynamic world of business, leveraging public relations to communicate your green energy initiatives is a strategic imperative that goes beyond mere publicity.  Particularly in the construction industry, it’s about reshaping the narrative and letting your stakeholders know you... Read more

Crafting PR Success for manufacturers: Navigating the road to reputation management

Reputation management is generally used as an umbrella term to describe crisis management, issues management and even risk management.  Companies, especially manufacturers, can and should have a plan in place for each of these areas of reputation management. Whether you... Read more

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