Seth Norris | Ripley PR Archive

Author Archive for Seth Norris

Create buzz for new openings with franchise PR tactics

Franchise PR will make people care about you opening your ninth franchise. To the general public, most won’t care that you’re opening another franchise. However, with the right public relations strategy, you can create a buzz around every franchise opening.... Read more

How to Build Authority in a Niche with B2B Tech Public Relations

How can you own your niche? With B2B tech public relations, you can become a recognized expert through earned media coverage. A strategic PR plan helps you tech company establish credibility, increase visibility and position yourself as leaders within your... Read more

Drive Adoption Through Education With Construction Tech Public Relations

Strong construction tech public relations strategies will help your brand educate the industry, build credibility, and accelerate adoption of your emerging technologies. In a sector where new tools are often met with implementation angst, PR-driven education can bridge the gap... Read more

Reinforce reliability with HVAC manufacturing PR media outreach

If you’re not known for reliability in the HVAC space then you’re better off shutting down the operation and spending your time elsewhere. Whether serving commercial developers, contractors, or facility managers, you must consistently prove your system can perform regardless... Read more

Attract Quality Franchisees with Franchise Public Relations Outreach

Franchises like Subway have recently been closing several locations. There’s multiple reasons at play here, but one that was mentioned was the need to find the right franchisees. Franchise public relations strategies help you do that. With the right plan,... Read more

How Contech Public Relations Puts You On A Pedestal

It’s no secret that construction industry is adopting more tech in their workflows. AI incorporation, BIM models, digital twins and more are continuing to be implemented to keep up for efficiency’s sake. With that means more competition, or in some... Read more

Earn trust with automotive public relations

The automotive industry is evolving, but the need for servicing will never change. Millions of cars are sold yearly, which means, consistent opportunity to earn the trust of repeat business as consumers constantly swap cars. Automotive public relations can... Read more

Why Case Studies Are Essential For Automotive Public Relations

Innovation without attention would just fall by the wayside. Automotive public relations is an essential tool if you want to take your brand to the next level. Demonstrations from people and companies that actually use your products paired with public... Read more

How Franchise Public Relations Helps Recruit & Retain

Grow or die — franchise public relations can help. According to IFA, 2025 was expected to see growth of about 2.4%. How much of that growth were you able to secure? Brands focus a lot of resources on funnels, lead... Read more

Turn your expansion into headlines with manufacturing public relations

You’re reading this because your company has some exciting news — you’re opening a new facility. Manufacturing public relations strategies can turn this event in to bona fide news coverage. At face value, an expansion might seem like just another... Read more