Author Archive for Shannon Bryant

Healthcare IT company responds to a crisis

Into the Breach

How Will Your Healthcare IT Company Respond to Crisis? As a healthcare IT innovator, you’ve shouldered a lot of responsibility. A flaw in your programming, or a flaw in your product’s security, could put patient records, or even patients’ lives,... Read more

Telehealth on smartphone shows importance of healthcare IT public relations

How can content marketing grow trust in telehealth?

As an innovator of healthcare technology, you may think that your marketing audience is strictly B2B, and that your message only needs to be heard and understood by the decision-makers in healthcare organizations. You do need to market your innovations... Read more

Ripley PR B2C Public Relations

Let’s Get Real: Authenticity is Key for Marketing and PR

Today’s audience is inundated with ads and marketing all day, every day. As a result, they’ve grown thicker skins when it comes to attempts to sell. They’re viewing advertising and marketing with a skeptical eye. According to Statista, in 2017... Read more

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