Author Archive for Shannon Bryant

B2B public relations helps a brand maximize trade show time.

How to Be a Trade Show Star

Great B2B Public Relations Puts Your Brand in the Spotlight There’s an art to promoting a B2B product or service. Advertising and marketing channels that work for B2C and retail companies don’t necessarily apply, and many B2B decision-makers aren’t easily... Read more

Man reading blogs and marketing content

The Art of the Soft Sell

Your Content Should Get to the Point … Gently Are you tired of being sold? That’s valid, because so am I. Every hour of every day, we are bombarded with ads and marketing. Some estimates say that Americans are exposed... Read more

Healthcare IT company responds to a crisis

Into the Breach

How Will Your Healthcare IT Company Respond to Crisis? As a healthcare IT innovator, you’ve shouldered a lot of responsibility. A flaw in your programming, or a flaw in your product’s security, could put patient records, or even patients’ lives,... Read more

Telehealth on smartphone shows importance of healthcare IT public relations

How can content marketing grow trust in telehealth?

As an innovator of healthcare technology, you may think that your marketing audience is strictly B2B, and that your message only needs to be heard and understood by the decision-makers in healthcare organizations. You do need to market your innovations... Read more

Ripley PR B2C Public Relations

Let’s Get Real: Authenticity is Key for Marketing and PR

Today’s audience is inundated with ads and marketing all day, every day. As a result, they’ve grown thicker skins when it comes to attempts to sell. They’re viewing advertising and marketing with a skeptical eye. According to Statista, in 2017... Read more

facebook facebook facebook facebook facebook
865.977.1973
Public Relations