Author Archive for Shannon Bryant

Two construction professionals share project updates on social media

Do Construction Companies Need Social Media?

The Short Answer is Yes It’s no secret that the construction industry is seeing sweeping change. New workflow technology, safety advances, prefabrication, modular construction and even 3D printing are making their way onto the jobsite. These advances have the potential... Read more

Thought leader in the tech industry delivers keynote speech

Don’t Confuse Thought Leaders with Cheerleaders

Tech PR Can Put Your Team in the Spotlight Have you ever looked at the Elon Musks and Jeff Bezos of the world and thought, “My ideas are at least that good?” Do you or your tech company’s leadership have... Read more

Doctor using virtual reality healthcare technology

Keeping the ‘Care’ in ‘Healthcare Tech’

Tell Your Patient-Focused Story with Great PR A tweet caught my eye today. Dr. Sachin H. Jain of CareMore Health had these words of wisdom about healthcare technology: What if — rather than “innovation” in healthcare — we committed to... Read more

Microphones at franchise crisis press conference

Why Your Franchise Needs a Crisis Plan

Great PR Will Help You Plan Ahead Any business needs a crisis plan — especially a franchise brand. With location owners operating as the face of your franchise in their communities every day, with large numbers of employees spread across... Read more

Volunteers from a home service company help build a home

Let Your Good Works Shine

Tell Your Charitable Giving Story — Tactfully When I was a community journalist, I must have heard it a thousand times. A grateful recipient of charity, whether it was sponsorship of a Little League team or a whole-home renovation, would... Read more

Automotive designer prepares for new design rollout

The Sedan May Be Dead, but your PR Shouldn’t Be

How Automotive Manufacturers Can Survive the Trends Any industry is affected by trends, but the automotive industry is in a class of its own. A car represents a huge financial commitment for most people, yet the trends seem to come... Read more

B2B public relations helps a brand maximize trade show time.

How to Be a Trade Show Star

Great B2B Public Relations Puts Your Brand in the Spotlight There’s an art to promoting a B2B product or service. Advertising and marketing channels that work for B2C and retail companies don’t necessarily apply, and many B2B decision-makers aren’t easily... Read more

Man reading blogs and marketing content

The Art of the Soft Sell

Your Content Should Get to the Point … Gently Are you tired of being sold? That’s valid, because so am I. Every hour of every day, we are bombarded with ads and marketing. Some estimates say that Americans are exposed... Read more

Healthcare IT company responds to a crisis

Into the Breach

How Will Your Healthcare IT Company Respond to Crisis? As a healthcare IT innovator, you’ve shouldered a lot of responsibility. A flaw in your programming, or a flaw in your product’s security, could put patient records, or even patients’ lives,... Read more

Telehealth on smartphone shows importance of healthcare IT public relations

How can content marketing grow trust in telehealth?

As an innovator of healthcare technology, you may think that your marketing audience is strictly B2B, and that your message only needs to be heard and understood by the decision-makers in healthcare organizations. You do need to market your innovations... Read more

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