Author Archive for Shannon Bryant

Young couple drives electric car they found through automotive public relations

What Volvo is Getting Right About Automotive Public Relations

It was a bold move. Two years ago, Volvo announced that all of its new models would have hybrid or fully electric engines starting in 2019, with the hopes of fully electric cars accounting for half its global sales by... Read more

Home service expert repairs clogged drain

Get Real (But Not Too Real) With Your Home Service PR

Would you believe that most people have never heard of Brown Friday? As a home service expert, you know all about that busiest day of your calendar year. More commonly known as Black Friday, the day after Thanksgiving is notorious... Read more

Two construction professionals share project updates on social media

Do Construction Companies Need Social Media?

The Short Answer is Yes It’s no secret that the construction industry is seeing sweeping change. New workflow technology, safety advances, prefabrication, modular construction and even 3D printing are making their way onto the jobsite. These advances have the potential... Read more

Thought leader in the tech industry delivers keynote speech

Don’t Confuse Thought Leaders with Cheerleaders

Tech PR Can Put Your Team in the Spotlight Have you ever looked at the Elon Musks and Jeff Bezos of the world and thought, “My ideas are at least that good?” Do you or your tech company’s leadership have... Read more

Doctor using virtual reality healthcare technology

Keeping the ‘Care’ in ‘Healthcare Tech’

Tell Your Patient-Focused Story with Great PR A tweet caught my eye today. Dr. Sachin H. Jain of CareMore Health had these words of wisdom about healthcare technology: What if — rather than “innovation” in healthcare — we committed to... Read more

Microphones at franchise crisis press conference

Why Your Franchise Needs a Crisis Plan

Great PR Will Help You Plan Ahead Any business needs a crisis plan — especially a franchise brand. With location owners operating as the face of your franchise in their communities every day, with large numbers of employees spread across... Read more

Volunteers from a home service company help build a home

Let Your Good Works Shine

Tell Your Charitable Giving Story — Tactfully When I was a community journalist, I must have heard it a thousand times. A grateful recipient of charity, whether it was sponsorship of a Little League team or a whole-home renovation, would... Read more

Automotive designer prepares for new design rollout

The Sedan May Be Dead, but your PR Shouldn’t Be

How Automotive Manufacturers Can Survive the Trends Any industry is affected by trends, but the automotive industry is in a class of its own. A car represents a huge financial commitment for most people, yet the trends seem to come... Read more

B2B public relations helps a brand maximize trade show time.

How to Be a Trade Show Star

Great B2B Public Relations Puts Your Brand in the Spotlight There’s an art to promoting a B2B product or service. Advertising and marketing channels that work for B2C and retail companies don’t necessarily apply, and many B2B decision-makers aren’t easily... Read more

Man reading blogs and marketing content

The Art of the Soft Sell

Your Content Should Get to the Point … Gently Are you tired of being sold? That’s valid, because so am I. Every hour of every day, we are bombarded with ads and marketing. Some estimates say that Americans are exposed... Read more

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