Rob Slaughter | Ripley PR Archive

Author Archive for Rob Slaughter

When Markets Shift, Confidence Matters

Manufacturing leaders know the cycle. Demand fluctuates. Costs shift. Forecasts tighten. And when uncertainty creeps in, even strong companies can start to feel the pressure. But here’s the reality: going quiet doesn’t create stability. It feeds more doubt. At Ripley... Read more

Credibility Drives Construction Tech Adoption

Construction doesn’t adopt change overnight. In fact, according to a global survey of 1,000 AEC professionals, only 27% of respondents use AI in their operations. Instead, it moves carefully. It values proof, trust and results. So, when new technology enters... Read more

Earned Media Supports GEO Without Replacing SEO

Think back to the early 2000s when SEO came bursting onto the scene. It’s different, but it’s also the same. Search is always evolving, but credibility still leads the way. In another 20 years, there will be a shiny new... Read more

Why News Segments Carry More Weight Than Ads

If you run a home service business, you have probably considered investing in a TV commercial. It feels like a milestone. It feels established. After all, if you are on television, you must be doing something right. Right? But let’s... Read more

Using B2B PR to Support Long Sales Cycles

If you work in B2B in any capacity, you already know it isn’t an overnight game. Every buying decision takes time and likely needs multiple approvals. Long sales cycles are shaped by research, internal conversations, budget reviews and risk checks.... Read more

Using PR to Navigate Supply Chain Uncertainty

If you work in manufacturing, you already know that supply chain surprises rarely show up with a friendly warning. For example, in early 2025, the International Longshoremen’s Association reached an agreement that ultimately avoided a long-term strike, but not before... Read more

PR’s Role in Building Trust for Electric Vehicles

It’s hard to believe it’s been nearly two decades since Honda and Toyota introduced the first hybrid vehicles to the world. I was a teen and even then, I was a skeptic – along with many others. When hybrid cars... Read more

How PR Builds Collision Repair Loyalty

In a 2020 survey by AAA, two out of three U.S. drivers say they don’t trust auto repair shops in general. Among those surveyed, 76% said their biggest fear was being recommended unnecessary services. That kind of distrust does not... Read more

How PR turns tech founders into thought leaders

Every great innovation starts with a brilliant mind. But here’s the truth: brilliance alone doesn’t build a brand. In B2B tech, where complex products and abstract solutions can confuse even savvy buyers, credibility comes not just from what your platform... Read more

How manufacturers can tell their inflation story

It seems like headlines these days are all the same – everything is more expensive now than it was five years ago. From groceries to gas to construction materials, costs have steadily climbed and manufacturing is often right in the... Read more