Author Archive for Rob Slaughter

Home Service Public Relations

Leveraging PR to maximize community giving

As the weather finally begins to cool off, subconsciously we know the holidays are approaching. And for home service businesses, it’s a terrific opportunity to partner with a local charity or organization that supports a cause close to home. Afterall,... Read more
Franchise PR

How PR Can Turn Resolutions into Results

“New Year, New Me.” Oftentimes, we associate this with a friend or family member that plans to make a substantial change in their life, but franchise brands can have resolutions as well. With the help of an expert franchise public... Read more
Manufacturing Public Relations

3 ways PR can help manufacturers navigate the information age

The amount of information we have access to today is in abundance. In 2011, information scientists quantified that Americans absorbed five times as much information as they did in 1986, and that has certainly increased. If a customer or stakeholder... Read more
Manufacturing PR

Why your manufacturing brand needs PR to support in-house marketing

One of the reasons I fell in love with marketing and public relations is because when the two disciplines work together, there are endless possibilities. Something I like to refer to is, “anyone can buy an ad, but not everyone... Read more
With fintech being in its infancy, it's important for your brand to understand the value of an effective B2B public relations strategy to achieve growth goals.

Why Fintech Needs B2B PR to Thrive and Grow

In the grand scheme of things, fintech is in its infancy. After gaining popularity in the late 2000’s and early 2010’s because of the global financial crisis, technological advancements and consumer demands, fintech has earned an essential place in the... Read more
In the event of a crisis, it's essential to lean on your crisis plan to navigate the disruption of production, loss of revenue and protecting your reputation.

Leverage PR to Navigate any Manufacturing Crisis

Manufacturing is fast-paced and complex. Crises can stem from a plethora of sources including recalls, workplace accidents, plant closures and supply chain disruptions, just to name a few. For each of these situations, an experienced manufacturing public relations team will... Read more
From customers to investors and suppliers, learn how industrial manufacturing public relations can enhance your brand awareness and reputation.

Building Trust with Industrial Manufacturing PR

“Trust is earned, not given.” We’ve all heard that statement at some point in our lives, and it couldn’t be truer when it comes to your industrial manufacturing business. Building trust with stakeholders is crucial for success and sustainability. From... Read more
How adding a franchise public relations strategy can align with your marketing goals to achieve franchise growth

3 Ways a Franchise Public Relations Strategy Boosts Marketing Efforts

Imagine you’re a new company and you start dumping thousands of dollars into a marketing campaign and you notice you’re not hitting the goals you expected. If you haven’t considered how a franchise public relations can boost your marketing efforts,... Read more
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Public Relations