Rob Slaughter | Ripley PR

Author Archive for Rob Slaughter

Thought leadership is about sending a message

To be a thought leader, you must be an expert. You must possess a fundamental understanding and deep knowledge of the subject matter, like AI or B2B SaaS, that can offer new innovative ideas and outside-the-box solutions to the ever-evolving... Read more

Take a structured PR approach to showcase your B2B tech innovations

Public relations is about shaping public perception. For example, the perceived public perception of Honda is that they’re an affordable and dependable vehicle. Honda’s sister brand, Acura, is considered the more luxurious and higher quality brand. You can thank strategic... Read more

Leverage strategic PR for B2B tech success

As a B2B construction technology brand, the key to standing out lies not just in innovative technology and solutions but also in how your brand is perceived by your stakeholders and current – and potential – clients. One of the... Read more

Establishing brand authority with B2B PR

It’s a dog-eat-dog world when it comes to home service B2B. In 2020, there were approximately 100,000 plumbing and HVACR contracting businesses in the U.S., and the overall home service industry is expected to grow by nearly 20% each year... Read more

Leveraging PR to maximize community giving

As the weather finally begins to cool off, subconsciously we know the holidays are approaching. And for home service businesses, it’s a terrific opportunity to partner with a local charity or organization that supports a cause close to home. Afterall,... Read more

How PR Can Turn Resolutions into Results

“New Year, New Me.” Oftentimes, we associate this with a friend or family member that plans to make a substantial change in their life, but franchise brands can have resolutions as well. With the help of an expert franchise public... Read more

3 ways PR can help manufacturers navigate the information age

The amount of information we have access to today is in abundance. In 2011, information scientists quantified that Americans absorbed five times as much information as they did in 1986, and that has certainly increased. If a customer or stakeholder... Read more

Why your manufacturing brand needs PR to support in-house marketing

One of the reasons I fell in love with marketing and public relations is because when the two disciplines work together, there are endless possibilities. Something I like to refer to is, “anyone can buy an ad, but not everyone... Read more

Why Fintech Needs B2B PR to Thrive and Grow

In the grand scheme of things, fintech is in its infancy. After gaining popularity in the late 2000’s and early 2010’s because of the global financial crisis, technological advancements and consumer demands, fintech has earned an essential place in the... Read more

In the event of a crisis, it's essential to lean on your crisis plan to navigate the disruption of production, loss of revenue and protecting your reputation.

Leverage PR to Navigate any Manufacturing Crisis

Manufacturing is fast-paced and complex. Crises can stem from a plethora of sources including recalls, workplace accidents, plant closures and supply chain disruptions, just to name a few. For each of these situations, an experienced manufacturing public relations team will... Read more