Rob Slaughter | Ripley PR Archive

Author Archive for Rob Slaughter

Need Manufacturing Talent? PR Can Help With That

Hiring has become one of the biggest challenges for manufacturers. Whether it’s finding experienced technicians or leaders, many companies are competing for the same talent. Pay and benefits are important, but they’re not always enough to stand out. Many job... Read more

Turning Efficiency Into Meaningful Stories

When I replaced my 20-year-old HVAC unit in 2021, the only specification I really cared about was whether the unit was sized correctly for my home. And that’s a common enough occurrence to warrant coverage in USA TODAY. So, when... Read more

Why Some Tech Brands Earn More Media Coverage

In the world of B2B tech public relations, there’s one mistake brands make over and over again: treating journalists like marketers. Reporters don’t want a sales pitch. They don’t want a product demo disguised as “industry insight.” And they definitely... Read more

When Markets Shift, Confidence Matters

Manufacturing leaders know the cycle. Demand fluctuates. Costs shift. Forecasts tighten. And when uncertainty creeps in, even strong companies can start to feel the pressure. But here’s the reality: going quiet doesn’t create stability. It feeds more doubt. At Ripley... Read more

Credibility Drives Construction Tech Adoption

Construction doesn’t adopt change overnight. In fact, according to a global survey of 1,000 AEC professionals, only 27% of respondents use AI in their operations. Instead, it moves carefully. It values proof, trust and results. So, when new technology enters... Read more

Earned Media Supports GEO Without Replacing SEO

Think back to the early 2000s when SEO came bursting onto the scene. It’s different, but it’s also the same. Search is always evolving, but credibility still leads the way. In another 20 years, there will be a shiny new... Read more

Why News Segments Carry More Weight Than Ads

If you run a home service business, you have probably considered investing in a TV commercial. It feels like a milestone. It feels established. After all, if you are on television, you must be doing something right. Right? But let’s... Read more

Using B2B PR to Support Long Sales Cycles

If you work in B2B in any capacity, you already know it isn’t an overnight game. Every buying decision takes time and likely needs multiple approvals. Long sales cycles are shaped by research, internal conversations, budget reviews and risk checks.... Read more

Using PR to Navigate Supply Chain Uncertainty

If you work in manufacturing, you already know that supply chain surprises rarely show up with a friendly warning. For example, in early 2025, the International Longshoremen’s Association reached an agreement that ultimately avoided a long-term strike, but not before... Read more

PR’s Role in Building Trust for Electric Vehicles

It’s hard to believe it’s been nearly two decades since Honda and Toyota introduced the first hybrid vehicles to the world. I was a teen and even then, I was a skeptic – along with many others. When hybrid cars... Read more