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Author Archive for Ripley PR

Franchise public relations is helping this man do this thing.

Why It’s Important to Hire A PR Agency That Understands Your Industry

Why does your franchise brand need a public relations strategy? That’s a trick question. All franchise brands, no matter what they do, need a franchise public relations agency that understands the industry they’re in, specializing in both franchising as a... Read more

We imagine B2B tech offices look something like this.

Cut the Costs of Customer Acquisition with B2B Tech PR

Public relations isn’t just for the largest tech companies. It can be critical to the B2B tech providers who cater to the often-overlooked home service and construction sectors. Whether you’re creating tools to help general contractors save money or to... Read more

Reach your buyers where they are with B2B PR!

You Need a B2B PR Agency that Keeps Its Eyes and Ears Open

For B2B companies, building brand awareness is key. Business owners need to understand how their brand is being talked about in the press and on social media. A good B2B public relations partner can keep an ear to the ground... Read more

Drive into the future with Automotive PR!

How PR Can Help Your Auto Brand Stay Relevant in Changing Times

It’s no secret that both car culture and the way our culture views cars have been changing dramatically over the past 10 years. Electric cars, self-driving technology and the idea of driverless cities are making headlines. What should your automotive... Read more

Smart homes don't have to be scary with home service PR

Home Service PR Can Make You the Smart Choice

As our lives, and the products in them, become more high-tech and interconnected, home service companies stand to become a crucial part of how consumers adopt electric cars and smart homes. However, many customers looking into these technologies may be... Read more

Avoid an image disaster with healthcare IT public relations.

Supercharge your IT Company with Healthcare IT Public Relations

Artificial intelligence (AI) is become a widespread force across the health industry this year, but healthcare IT companies can face challenges that can be disastrous when things go wrong. Healthcare IT public relations can help protect your company’s image against... Read more

Technology like this is changing construction!

Break New Ground for Your Business with Construction Tech PR

The construction industry is embracing technology. Every day, jobsites around the world are becoming more connected with Internet of Things devices, drones, AI and more. But how does a company like yours, buried deep in the B2B construction tech space,... Read more

Construction Tech is a growing field that can benefit from public relations.

How to Lower Customer Acquisition Costs through Construction Tech PR

We’re in the middle of the largest construction boom in recent history, so why can it be so costly to sell builders on the benefits of construction technology? Customer acquisition costs across the construction tech industry can be high for... Read more

Global communications can start here at home with Ripley PR

Need Global PR for your East Tennessee Business? Come to Maryville.

If it’s time to expand your company’s reach beyond the East Tennessee region, you’re probably on the hunt for global public relations. You might not expect that search to lead you back here to a Maryville public relations agency, but... Read more

What you need to know about PR for your product

Should you be the one to Promote Your B2B Startup?

For startup entrepreneurs, with so many demands on your attention, finding the time to properly promote your new product or service can be difficult. If you’re busy creating the best new B2B software or product to serve industries like construction... Read more