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Author Archive for Ripley PR

Finding your B2B tech story

Many B2B tech leaders began their journey in the industry that they serve. After all, who knows better about industry needs than those that have had their boots to the ground. Humble beginnings are the best stories to share and the most powerful in building trust with your audience. Read more

Finding and Leveraging Your Voice in Manufacturing

Earned coverage is a great way to get recognition for your manufacturing company. Getting media coverage in local, national, or trade media carries a lot further than advertising. Earned media is authentic and an honest endorsement by the media outlet. PR professionals develop relationships with the media to keep your company in print. Read more

Who is your Franchisee?

When it comes to building your franchise brand, you need to speak to a wide audience to attract the most potential franchisees. For instance, meet Greg. He has a successful career in finance. He has spent 25 years climbing the... Read more

The Automotive Love Story

There isn’t anything quite like the relationship with your car. Your first car gives you freedom and autonomy – something a teenager wants more than anything else. Your family car carries memories of bringing your children safely home from the... Read more

Branding Needs to Extend to Your Customer Reviews

While you should try your hardest, you may not be able to turn the reviewer’s experience around. Keep your other customers in mind when you respond as they likely will be more interested in how you resolved a complaint than the context of the complaint itself. Read more

Genera Selects Ripley PR as Public Relations Agency of Record

Biomass solutions company partners with experienced B2B and sustainability agency after securing $118M investment for first ag-based fiber production facility VONORE, Tenn. – July 30, 2019 – Genera, a Tennessee-based company, has selected global B2B agency Ripley PR as its... Read more

WINT Selects Ripley PR as U.S. Public Relations Agency of Record

B2B PR agency will represent Israel-based artificial intelligence-powered water management technology company as it expands into U.S. WINT Water Intelligence, a leader in cutting-edge water management solutions for commercial and industrial applications, has selected global B2B agency Ripley PR as its U.S. PR agency... Read more

Engaging with Millennial Stakeholders

ns has evolved quite a bit with the advancement of social platforms and big developments in technology tools. Here are some strategies to consider when engaging with your millennial audience: Read more

Closing the Gap Between Tech and Construction

Productivity and a skilled labor shortage are big challenges in the construction industry. Construction productivity has remained stagnant for 8 decades and with a smaller labor pool, construction professionals need technological solutions for boosting efficiency and streamlining job-site management. Read more

B2B Public Relations to Beat Out the Competition

Your audience wants to get to know you before you ever meet in person. They have a right to know who they are considering and you have the opportunity to gain their trust through great B2B public relations. Read more