Author Archive for Matthew Everett

two manufacturing workers with tech tablet

Can public relations boost manufacturing’s image?

Here are some headlines from major news outlets in the first few weeks of 2020: S. Manufacturing Shrinks for Fifth Month, Signaling Weak Start to 2020 S. factory sector in deepest slump in more than 10 years The Trade War,... Read more

Battery Required: Public relations can help your B2B automotive brand turn the electric vehicle revolution into a growth opportunity

Agree to disagree Most transportation experts agrees that eventually there will be more electric vehicles in use around the world than traditional gas-powered automobiles. Ask those experts when that’s going to happen, though, and you’ll receive a startling variety of... Read more

Franchise public relations

Franchise Fit: Make sure potential franchisees share your brand’s goals

Growth is a major goal for any franchise. But just adding as many locations as fast as possible isn’t a sustainable strategy. Unplanned, haphazard growth can be as bad as insufficient growth – or, in some cases, even worse. The... Read more

Put Your Auto Technology Business in High Gear with Public Relations

The average American car is almost 12 years old, according to a recent survey. That’s a historic high. There are also 278 million cars, trucks and SUVs on the roads in 2019 – another all-time high. Both of these statistics... Read more

From Good to Great: PR Can Be the Difference for Home Service Companies

Many people don’t think about plumbers and electricians until they need them. And that’s when they realize that they don’t know a reliable, trusted service expert they can depend on in the middle of an emergency, which just adds to... Read more

4 Familiar Crisis Situations for Construction Firms – and How PR Can Help

A jobsite accident isn’t the only potential crisis facing a contractor. Just like any other modern business, construction firms are at risk for a range of situations that could generate negative media attention. In fact, the particular demands of construction... Read more

Three things to look for in the right B2B tech public relations agency

In many ways, business is business, and the principles of public relations are the same regardless of the particular industry or market you’re working with. Clear messaging and a coherent strategy are just as essential for brand-new consumer brands as... Read more

3 Things You Should Demand From Franchise PR

When franchise executives evaluate new owners, they look for certain characteristics and skills. An effective franchisee will have experience in the industry, experience in a leadership position, an entrepreneurial mindset, financial stability and a record of business achievement.    Franchisors... Read more

Three Ways to Get the Most Out of B2B Public Relations

Conventional wisdom says any publicity is good publicity. There are plenty of exceptions to that rule, but it tends to be more relevant for B2C companies than B2B ones. Reaching the widest possible audience pays off more when your top... Read more

4 Myths About Blue-Collar Careers

The home service industry has been hit especially hard by the ongoing labor shortage. Plumbing, HVAC and electrical service providers have struggled to stay on pace with consumer demand as fewer and fewer high school graduates pursue careers in the... Read more

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Public Relations