Author Archive for Matthew Everett

two manufacturing workers with tech tablet

How East Tennessee manufacturers can modernize their PR strategy

Manufacturing in 2020 barely resembles what it looked like in 1920. Today’s factory, with automation, smart technology, AI, innovative materials and advanced safety and sustainability efforts, would look like science-fiction to the industrialists of a century ago. One area, however,... Read more

B2B public relations meeting

B2B Rebranding: Four situations where your company should consider an update

For many B2B business owners, branding isn’t a priority. They may be skeptical, or they may think that it doesn’t matter in their industry. They may simply feel like they don’t have the time and money to invest. These days,... Read more

Franchise PR can help you land speaking engagements to boost your brand – and make the most out of the trade show experience

Trade shows are a fundamental part of the franchise business. They give companies the opportunity to show off what they do, get insight into their competitors, network with partners and potential franchisees, and catch up on new and emerging trends.... Read more

Home service expert repairs clogged drain

Make sure you’re getting the right PR results for your home service company’s success

Great public relations depends on immediate results. Clients need to see clear evidence of their agency’s value right away. The right results But it’s more than just results – long-term PR success means getting the right results, and seeing opportunities... Read more

How PR can help your construction technology company connect with contractors

Technology will continue to disrupt the construction industry – but public relations can give your company an edge Construction Dive’s recent survey of the seven most striking construction technology innovations was a pretty standard look at the tech products and... Read more

two manufacturing workers with tech tablet

Can public relations boost manufacturing’s image?

Here are some headlines from major news outlets in the first few weeks of 2020: S. Manufacturing Shrinks for Fifth Month, Signaling Weak Start to 2020 S. factory sector in deepest slump in more than 10 years The Trade War,... Read more

Battery Required: Public relations can help your B2B automotive brand turn the electric vehicle revolution into a growth opportunity

Agree to disagree Most transportation experts agrees that eventually there will be more electric vehicles in use around the world than traditional gas-powered automobiles. Ask those experts when that’s going to happen, though, and you’ll receive a startling variety of... Read more

Franchise public relations

Franchise Fit: Make sure potential franchisees share your brand’s goals

Growth is a major goal for any franchise. But just adding as many locations as fast as possible isn’t a sustainable strategy. Unplanned, haphazard growth can be as bad as insufficient growth – or, in some cases, even worse. The... Read more

Put Your Auto Technology Business in High Gear with Public Relations

The average American car is almost 12 years old, according to a recent survey. That’s a historic high. There are also 278 million cars, trucks and SUVs on the roads in 2019 – another all-time high. Both of these statistics... Read more

From Good to Great: PR Can Be the Difference for Home Service Companies

Many people don’t think about plumbers and electricians until they need them. And that’s when they realize that they don’t know a reliable, trusted service expert they can depend on in the middle of an emergency, which just adds to... Read more

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Public Relations