Author Archive for Matthew Everett

Serving Up Kindness: The Importance of Partnering with Nonprofit Organizations

Many home service contractors give back to their communities. They raise money for schools and animal shelters. They collect food and supplies for areas impacted by natural disasters. They support scholarships and youth sports, or they contribute their time and... Read more

PR can prepare contractors for projected building boom

The construction industry should see a major rebound in 2021. According to a recent article by Joe Bousquin in Construction Dive, many observers predict a surge in new building later this year. In fact, the industry’s recovery after the coronavirus-related... Read more

PR Can Lift Content From Ho-Hum To Compelling

“Craft compelling content” — that’s perennial advice for B2B companies looking to build an online presence and attract new leads. So, business owners roll up their sleeves, recruit a willing employee or family member as content director and start spending... Read more

Tell your home service business story with Ripley PR

How PR can make the difference for contractors

Hiring the wrong team member can be a frustrating experience for home service contractors. Besides lost time and sunken costs, there’s the potential for negative customer experiences with long-term impact. Experienced and well-trained employees, on the other hand, can provide... Read more

PR can create a more attractive home service conversion franchise opportunity

Many independent home services business owners eventually reach a plateau. They’re doing fine – they may even be considered a wild success by friends and colleagues. But there’s another level they want to reach, and they don’t know how to... Read more

Engineer uses tech provided by skilled trades software company

Building a construction PR plan

Public relations is an essential tool for success in the changing construction industry More and more construction companies are realizing the impact that a successful public relations strategy can have on their business. But inexperience and inefficiency are preventing many... Read more

Boost your home services social media strategy with PR

Most home service contractors know that social media isn’t a luxury anymore. But few of them provide more than just the basics – a steady, regularly updated stream of forgettable content that’s indistinguishable from every other contractor’s feed. Max potential... Read more

manufacturing professionals

Speak Up: Why manufacturing industry speaking engagements are essential, and how PR can help

Manufacturing professionals probably didn’t appreciate how valuable industry conferences are until they disappeared a few months ago. With most 2020 trade events canceled, postponed or virtual as a result of the coronavirus pandemic, manufacturing insiders have lost one of the... Read more

Why your B2B company needs better photos – and tips for how to get them

Public relations photos are often an afterthought in B2B industries. Even business owners who recognize that they work usually regard photos as secondary to press releases, interviews and other tasks considered essential to PR. The difference between good photos and... Read more

two manufacturing workers with tech tablet

How East Tennessee manufacturers can modernize their PR strategy

Manufacturing in 2020 barely resembles what it looked like in 1920. Today’s factory, with automation, smart technology, AI, innovative materials and advanced safety and sustainability efforts, would look like science-fiction to the industrialists of a century ago. One area, however,... Read more

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