Author Archive for Matthew Everett

Tell your home service business story with Ripley PR

How specialty PR can make the difference for home service contractors

Hiring the wrong team member can be a frustrating experience for home service contractors. Besides lost time and sunken costs, there’s the potential for negative customer experiences with long-term impact. Experienced and well-trained employees, on the other hand, can provide... Read more

PR can create a more attractive home service conversion franchise opportunity

Many independent home services business owners eventually reach a plateau. They’re doing fine – they may even be considered a wild success by friends and colleagues. But there’s another level they want to reach, and they don’t know how to... Read more
Engineer uses tech provided by skilled trades software company

Building a construction PR plan

Public relations is an essential tool for success in the changing construction industry More and more construction companies are realizing the impact that a successful public relations strategy can have on their business. But inexperience and inefficiency are preventing many... Read more

Boost your home services social media strategy with PR

Most home service contractors know that social media isn’t a luxury anymore. But few of them provide more than just the basics – a steady, regularly updated stream of forgettable content that’s indistinguishable from every other contractor’s feed. Max potential... Read more
manufacturing professionals

Speak Up: Why manufacturing industry speaking engagements are essential, and how PR can help

Manufacturing professionals probably didn’t appreciate how valuable industry conferences are until they disappeared a few months ago. With most 2020 trade events canceled, postponed or virtual as a result of the coronavirus pandemic, manufacturing insiders have lost one of the... Read more

Why your B2B company needs better photos – and tips for how to get them

Public relations photos are often an afterthought in B2B industries. Even business owners who recognize that they work usually regard photos as secondary to press releases, interviews and other tasks considered essential to PR. The difference between good photos and... Read more
two manufacturing workers with tech tablet

How East Tennessee manufacturers can modernize their PR strategy

Manufacturing in 2020 barely resembles what it looked like in 1920. Today’s factory, with automation, smart technology, AI, innovative materials and advanced safety and sustainability efforts, would look like science-fiction to the industrialists of a century ago. One area, however,... Read more
B2B public relations meeting

B2B Rebranding: Four situations where your company should consider an update

For many B2B business owners, branding isn’t a priority. They may be skeptical, or they may think that it doesn’t matter in their industry. They may simply feel like they don’t have the time and money to invest. These days,... Read more

Franchise PR can help you land speaking engagements to boost your brand – and make the most out of the trade show experience

Trade shows are a fundamental part of the franchise business. They give companies the opportunity to show off what they do, get insight into their competitors, network with partners and potential franchisees, and catch up on new and emerging trends.... Read more
Home service expert repairs clogged drain

Make sure you’re getting the right PR results for your home service company’s success

Great public relations depends on immediate results. Clients need to see clear evidence of their agency’s value right away. The right results But it’s more than just results – long-term PR success means getting the right results, and seeing opportunities... Read more
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