Author Archive for Matthew Everett

Boost your home services social media strategy with PR

Most home service contractors know that social media isn’t a luxury anymore. But few of them provide more than just the basics – a steady, regularly updated stream of forgettable content that’s indistinguishable from every other contractor’s feed. Max potential... Read more

Speak Up: Why manufacturing industry speaking engagements are essential, and how PR can help

Manufacturing professionals probably didn’t appreciate how valuable industry conferences are until they disappeared a few months ago. With most 2020 trade events canceled, postponed or virtual as a result of the coronavirus pandemic, manufacturing insiders have lost one of the... Read more

Why your B2B company needs better photos – and tips for how to get them

Public relations photos are often an afterthought in B2B industries. Even business owners who recognize that they work usually regard photos as secondary to press releases, interviews and other tasks considered essential to PR. The difference between good photos and... Read more

two manufacturing workers with tech tablet

How East Tennessee manufacturers can modernize their PR strategy

Manufacturing in 2020 barely resembles what it looked like in 1920. Today’s factory, with automation, smart technology, AI, innovative materials and advanced safety and sustainability efforts, would look like science-fiction to the industrialists of a century ago. One area, however,... Read more

B2B public relations meeting

B2B Rebranding: Four situations where your company should consider an update

For many B2B business owners, branding isn’t a priority. They may be skeptical, or they may think that it doesn’t matter in their industry. They may simply feel like they don’t have the time and money to invest. These days,... Read more

Franchise PR can help you land speaking engagements to boost your brand – and make the most out of the trade show experience

Trade shows are a fundamental part of the franchise business. They give companies the opportunity to show off what they do, get insight into their competitors, network with partners and potential franchisees, and catch up on new and emerging trends.... Read more

Home service expert repairs clogged drain

Make sure you’re getting the right PR results for your home service company’s success

Great public relations depends on immediate results. Clients need to see clear evidence of their agency’s value right away. The right results But it’s more than just results – long-term PR success means getting the right results, and seeing opportunities... Read more

How PR can help your construction technology company connect with contractors

Technology will continue to disrupt the construction industry – but public relations can give your company an edge Construction Dive’s recent survey of the seven most striking construction technology innovations was a pretty standard look at the tech products and... Read more

two manufacturing workers with tech tablet

Can public relations boost manufacturing’s image?

Here are some headlines from major news outlets in the first few weeks of 2020: S. Manufacturing Shrinks for Fifth Month, Signaling Weak Start to 2020 S. factory sector in deepest slump in more than 10 years The Trade War,... Read more

Battery Required: Public relations can help your B2B automotive brand turn the electric vehicle revolution into a growth opportunity

Agree to disagree Most transportation experts agrees that eventually there will be more electric vehicles in use around the world than traditional gas-powered automobiles. Ask those experts when that’s going to happen, though, and you’ll receive a startling variety of... Read more

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