Author Archive for Matthew Everett

Technology PR showcases your commitment to innovation

In an era of rapidly evolving technology, it can be hard for even the most innovative brands to stand out. But differentiating your tech company in today’s crowded marketplace can be critical for businesses that are looking to reach the... Read more

Plan ahead and mitigate risk with a construction PR crisis plan

When a crisis happens, businesses have to react. Whether it’s a jobsite accident that results in injury or property damage, a public dispute with a client or partner, or an allegation of inappropriate workplace behavior, any incident that threatens your... Read more

Build your home service brand with earned media opportunities

There are three basic ways an organization can communication with a consumer audience: Owned media refers to the channels a company has direct control over, such as a blog, social media, emails and newsletters. Paid media includes advertising – billboards,... Read more

Engineer uses tech provided by skilled trades software company

Boost your B2B brand with powerful content

Think about all the modern marketing outreach tools available to help B2B companies connect with their audience: email, text messages, blogs, social media. What do they all have in common? They all need content. An empty email or blank social media... Read more

Manufacturing PR, Manufacturing public releations

Build a positive manufacturing brand with an experienced public relations partner

Like most industries, manufacturing is undergoing seismic change. An evolving global economy, technology, climate concerns and chronic labor shortages mean companies must find new approaches and strategies to continue reaching their goals. Large legacy businesses and scrappy startups are experimenting... Read more

two manufacturing workers with tech tablet

Content marketing can help manufacturers face ongoing challenges

A recent report by the respected market intelligence and consulting firm Deloitte identified multiple challenges facing the U.S. manufacturing industry: inflation and economic uncertainty, talent shortages, and continuing supply chain issues. While the overall outlook for manufacturing remains strong, these... Read more

charitable giving illustration

Home service PR can help contractors make the most of their charitable holiday efforts

As we enter the final few months of the year, it’s easy to get distracted. Especially if you’re a plumbing, HVAC or electrical contractor trying to manage the busy holiday schedule, wrap up this year’s business and look ahead to... Read more

Home service public relations keeping an HVAC and plumbing team busy and happy.

Hire an expert home service PR agency to build your business

Many people don’t think about their home’s plumbing, HVAC and electrical systems until there’s an emergency. It’s only when the heating or air conditioning goes kaput or a bathroom leak gets out of control that they start looking for a... Read more

Businesses people working.

Increase media opportunities with B2B public relations

Connecting with decision-makers is a persistent challenge for B2B companies. Distinguishing your brand from competitors is fundamental to success. But how can your business stand out among a crowded field? What’s the secret to building your company’s credibility and awareness?... Read more

Construction public relations helps contech app developers form relationships for new integrations.

Highlight your construction business with PR

Shutdowns, supply chain disruption, inflation, labor shortages, and rising prices have made for interesting times for the construction industry over the last several years. At least one thing has been consistent, though. The market is as competitive as it’s ever... Read more

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Public Relations