Author Archive for Matthew Everett

Don’t Leave Your Franchise PR to Chance

For the people who run a regional or national franchise, public relations can seem like more of a problem than a solution. Whose interests would an agency represent? Which of the many possible audiences would be a priority? What can... Read more

Standing Out From the Crowd: Using PR to Boost Your Health IT Brand

Big data is one of the most significant opportunities available in the health-care industry. Digital records and test results, wearable technology, sensors, robotics, and artificial intelligence generate billions of bits of information that can be analyzed. That information can then... Read more

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Public Relations