Author Archive for Matthew Everett

How PR can connect your B2B technology with tech-averse customers

The market for tech products is fiercely competitive. It’s also enormously profitable for the companies that manage to separate themselves from the rest of the field. There are several ways to differentiate your tech product or service. The tech has... Read more

How PR can help manufacturers beat the labor shortage

Americans think manufacturing jobs are essential to the 21st-century economy. Eighty-three percent of us say manufacturing is important to the country’s overall economic prosperity, and seven in 10 say the U.S. should invest more in manufacturing jobs. That’s according to... Read more

Technology can set your construction company apart, but only if the message reaches potential clients

Construction is a rapidly changing industry. Technology, from AI and virtual reality to management software, is increasing efficiency and allowing contractors to complete projects faster and cheaper, and to do more with less. But many people – including some of... Read more

Tell a story that sets your business apart with franchise PR

A public relations agency can’t turn a lousy franchise into a great one. Without a fantastic product or service, or a reliable franchise system, even the most dedicated PR firm won’t help in the modern hypercompetitive market. But a good... Read more

How to find the right franchise prospects – and how franchise public relations can help

Finding the right franchisees is one of the secrets to a successful franchise business. Recruit prospects who understand your brand and your products and you could be setting yourself up for steady long-term growth. But a franchisee who doesn’t get... Read more

Ripley PR’s Construction Public Relations Can Give You an Edge in a Competitive Labor Market

One of the biggest business news stories of 2018 has been the shortage of skilled labor, particularly in blue-collar industries like construction and home services. The construction industry is booming – many sectors reported double-digit growth in the first half... Read more

You know how to run your healthcare IT business—let your PR firm tell your story

Healthcare IT companies require the same public relations services any other business does: media relations, branding, crisis planning, social media management. But healthcare IT professionals have specific needs that go beyond the usual PR best practices. Medical technology is developing... Read more

Don’t Leave Your Franchise PR to Chance

For the people who run a regional or national franchise, public relations can seem like more of a problem than a solution. Whose interests would an agency represent? Which of the many possible audiences would be a priority? What can... Read more

Standing Out From the Crowd: Using PR to Boost Your Health IT Brand

Big data is one of the most significant opportunities available in the health-care industry. Digital records and test results, wearable technology, sensors, robotics, and artificial intelligence generate billions of bits of information that can be analyzed. That information can then... Read more

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