Author Archive for Mark Clifford

Manufacturing Public Relations

A (Virtual) Night to Remember

As the number of vaccinated people continues to increase, COVID restrictions are lifting in many areas. This is great news, but work, life, and events will be impacted by lessons we have learned for years to come. Virtual events have... Read more
construction public relations

Time to Build a Better Social Media Blueprint

When it comes to sharing some of the largest or most complex projects your construction firm has recently taken on or finished, working with a team of PR pros who truly understands construction public relations is critical to getting the... Read more
man shaking hands on franchise deal

Build Your Franchise Brand With A PR Strategy

Whether your franchise brand has recently begun to expand or is already well-established, evaluating your go-to-market strategy is always a good move. There are so many competing brands out there and even more franchise choices entering the market every single... Read more
A Knoxville city scape featuring the sunshphere.

Think outside the Sunsphere — National Exposure for Knox-based Tech

Tech companies are on the rise in eastern Tennessee. By working with an agency that understands Knoxville public relations and has global experience, these companies can get the feel of a hometown partnership but with national reach. Why public relations?... Read more

PR is a Great Way to Share Your Green Thinking

Your manufacturing company works hard to ensure effective sustainability initiatives are in place, but it can be challenging to nail the perfect way to publicize these initiatives and achievements among your stakeholders. By having a strategy in place to show... Read more

Don’t Let Customer Calls Go Down the Drain

It can be difficult for a plumbing company to stick out from the crowd. You may have the friendliest CSRs, an easy to navigate website, and the highest review average in your area but this still may not be enough... Read more

2 Ways PR Creates Loyalty in Automotive Business

Understanding how to build up customer loyalty as an automotive B2B brand is one of the best goals to set your sights on. It can be challenging to uncover the formula needed to draw the attention of decision makers in... Read more
manufacturing illustration

5 Things to Look for When Evaluating Manufacturing Public Relations Agencies

As a manufacturer, you’ve got a solid supply chain and some exciting news around the corner and want to share the good word with the public. So, how do you get the word out? Of course, these are things that... Read more
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Public Relations