Author Archive for Mark Clifford

Tell your story: home service public relations

When a customer calls a home service provider, they are likely having a very bad day. Finding a provider that can be trusted can be a difficult thing. Brand recognition can be a powerful tool to empower a customer to... Read more

Proactive B2B Public Relations

In the realm of B2B there is never a dull moment. For your business, this likely holds true with notable new hires, acquisitions, new partnerships and other news your company experiences while scaling. Working with a team of B2B public... Read more

Manufacturing PR tips for better sites and blogs

People are processing and demanding access to information faster as time goes on and there are too many competitors out there to have a website that does not share the information that people are searching for. Moreover, a lack of... Read more

Build your construction company’s PR

Charitable contributions are great and sharing the news in a strategic way can be a good way to boost your public image! When partnering with an experienced team of construction public relations pros, developing a tasteful approach to your philanthropy... Read more

Get Amped up about earned media!

Flashy trucks, catchy slogans, good reviews – your homes service company is off to the races! But ask yourself: Do you own your market and does the community trust you? When it comes to home service, competition runs thick and... Read more

PR can help you to maximize your next trade show exhibit

As in person events return in full swing, planning your strategy ahead of time can be a great way to support your team. Taking the right steps to increase awareness will help your sales development teams bridge better connections with... Read more

Is your PR keeping you up at night?

Your product has been gaining more traction, the team is growing, and you even have a PR agency on retainer or have taken on the efforts in house but the results aren’t quite there yet. Are your PR efforts reaching... Read more

It’s Time to Mobilize Your Company’s News

B2B SaaS is a crowded space and it can take time and a lot of noise to build the momentum required to tap into pools of prospects. You may already be sharing your company updates and news, and if not,... Read more

Earned media is exactly the push you need

Contech is a crowded industry and it can be challenging to convince prospects that your solutions is the obvious choice to address their pain points. Winning customers over before direct contact is made is a great way to ensure success... Read more

Construction Public Relations

Out building the competition? Time to outshine them, too

As read on CNN, new home construction and improvement have been surging due to a lack of availability of existing homes and an influx of work from home opportunities over the last year and a half. This screams that opportunity... Read more

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Public Relations