Author Archive for Kristin Hankins

franchise, public relations, social media

5 Tips for a Successful Franchise Social Media Strategy

Creating a franchise social media marketing strategy can be tough and complicated. It requires a lot of thought and planning to make sure you balance a unified voice with the engagement necessary for local audiences. Benefits of a Social Media... Read more

b2b, pr, public relations, social media

Have You Incorporated Social Media In Your B2B PR Plan?

Just about everyone from baby boomers to Gen Z is on social media these days. It’s safe to say that the new word of mouth marketing for B2B businesses is social media marketing. It is the perfect tool for enhancing... Read more

Ripley PR_Home Service_Public Relations_Social Media

Should Your Home Service Business Be on Social Media? Yes!

Social media may not seem like a natural fit for your home service company. However, it is one of the best ways for your business to communicate with your current customers and attract new business as part of a home... Read more

Your Franchise Needs a Unified Social Media Strategy, franchise, social media, social, media, franchise public relations, public, relations, franchise social media,

Your Franchise Needs a Unified Social Media Strategy

It’s no longer a question of whether or not your franchise should be using social media. In 2019, it’s a requirement. Social media use was up 13% in 2018 with over 3.1 billion people using it, and 11 new people... Read more

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