Josh Hurst | Ripley PR Archive

Author Archive for Josh Hurst

How PR sets the narrative during franchise expansion

Adding new territories and locations can be exciting for any franchise-based business. Of course, seasons of expansion bring with them many strategic considerations. For example, as a franchise grows and reaches new markets, it becomes important to be clear and... Read more

Turning proof into power: how automotive manufacturers can build credibility with case studies

To demonstrate credibility, automotive parts manufacturers need more than just claims. They need actual proof. That’s where strategic use cases and case studies come into play. When developed thoughtfully, these assets can provide real-world stories and quantifiable data that highlight... Read more

In industrial manufacturing, thought leadership gives a competitive edge

In the industrial manufacturing space, differentiation is often found at the margins. Distinguishing products according to their specifications or price point can become granular, making it critical for manufacturers to find any additional avenues to separate themselves from the competition.... Read more

JunkStart selects Ripley PR as agency of record, emphasizing simple and scalable franchising opportunities

The new partnership will educate potential owners on the benefits of investment in the disruptive junk removal service KNOXVILLE, Tenn. — April 16, 2026 — Ripley PR, a global public relations agency specializing in skilled trades, franchising and manufacturing, has... Read more

Building trust in vulnerable spaces: how PR supports massage and wellness franchises

Massage and wellness practices are uniquely positioned to promote their customers’ wellbeing, sharing holistic remedies for stress, anxiety and a host of physical ailments. First, however, they must earn the customer’s trust. Before placing their health and comfort into the... Read more

Construction Tech Public Relations: Bridging the Gap Between Innovation and Adoption

For completely understandable reasons, the construction sector tends to be hesitant about change. In an industry where risk management looms large, it can be difficult to justify taking a chance on new methods or technologies over the tried-and-true. Construction tech... Read more

Adopting new construction software is risky. Here’s how to convince contractors to take the plunge

The construction industry is constantly evolving, shaped by shifting consumer preferences, sustainability demands and regulatory changes. Technology is another major driver. Construction software has advanced rapidly, offering powerful tools for design, project management and operations. Despite these advancements, many contractors... Read more

How fitness franchises can turn their origin story into a compelling brand narrative

“So tell me, how did you get into this business?” For entrepreneurs, that question is all too familiar. One of the most compelling aspects of any entrepreneurial journey is the origin story. For outsiders, it can be illuminating to hear... Read more

How manufacturers can sustain interest through long sales cycles

For many manufacturers, the sales cycle is measured not in days or in weeks, but in months or even years. Product complexity and high price points can both contribute to a prolonged process; for B2B products, there are the added... Read more

The construction industry can be slow-to-adopt. For contech companies, education is critical

In the construction industry, innovation is plentiful; however, it’s not always welcomed with open arms. Contractors are keen to minimize risk and to keep budgets in check, which means taking the chance on an expensive new piece of technology can... Read more