Author Archive for Joel Davis, Content Supervisor

Getting the Word Out About Your Automotive Technology Brand

In our fast-changing times, automotive public relations is a moving target. Vehicular and technology brands must compete harder than ever to get their messages out to a fragmented audience. An experienced automotive PR partner can help your company develop the... Read more

Using PR to Manufacture a Crisis (Plan)

The manufacturing industry is hard enough to compete in without your company having to face a crisis unprepared. Advanced planning is essential to protecting your company’s brand and reputation in the middle of an emergency. Partnering with an experienced manufacturing... Read more

Eyes on the Prize: Earning Media Coverage for Your B2B Company

Is your B2B company getting ignored while your competitors keep showing up in newspapers, trade magazine, and television interviews? It can be discouraging, feeling like your expertise and accomplishments are invisible.  Your business can run circles around your competitors. Why... Read more

How Content Can Help Market Your Automotive Biz

Your business may be an expert in automotive technology or manufacturing, but it also needs to be expert in promoting itself. No matter how innovative your products, if no one hears about them, they won’t sell. Content marketing is a... Read more

A Light Touch: Finding the Right Tone in Franchise Social Media

As a franchisor, you work hard each and every day promoting your brand. It’s serious business, and it can encourage a serious tone in everything you do; however, the best franchise public relations involves knowing how to set the right... Read more

Using PR to Create Goodwill for Your Franchise Business

So, you’re a franchisor, and you have the perfect business model. You offer a low barrier to entry for entrepreneurs, a smokin’ hot value proposal, and the time is right to dominate your chosen market segment. With everything in place... Read more

Automotive PR: When Your Products Are Really People

In the world of automotive public relations, the stories that sell are never really about products. They’re about people. Your company may make sophisticated components for today’s high-tech automotive industry, but what it is actually selling is stories. Did your... Read more

Drumming Up Stone Industry Business with PR

Stone fabrication companies and the businesses that supply them with tools and technology must compete in a crowded marketplace. Building a brand sometimes feel as hard as working stone itself, but with the right stone industry public relations agency as... Read more

Promoting Your Health IT Company Through Case Studies and White Papers

A health IT company is only as good as its brand. To set yourself apart from competitors and to help promote your latest apps or platforms, it’s necessary to establish your business as an expert in the field. How can... Read more

Using Public Relations to Manage the Reputation of Your Automotive Businesses

What drives the success of your automotive business? In many ways, it’s reputation. As your business seeks to make a name for itself in the automotive technology or manufacturing world, it is vulnerable to the negative online reviews of how... Read more

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Public Relations