Author Archive for Joel Davis, Content Supervisor

Using Construction PR to Recruit Gen Z

Construction projects don’t build themselves, but where will the skilled workers to build them come from in the future? The construction industry is in the middle of a long-term skilled labor shortage, made worse by the ever-accelerating rate of retirements... Read more

b2b-public relations-social media

Tips to Engage Your B2B Social Media Audience

Most B2B companies have social media accounts. However, many of these companies only use their social posts as a distribution list for blog posts, webinar invites and press releases. Is that a good or bad thing? A little of both.... Read more

Invasion of the Pod(cast) People: New Opportunities for B2B PR

So, what’s the best new opportunity to reach the audience of decision-makers and business leaders that your B2B company is seeking? The simple answer: Podcasting. Writing in Forbes, Moira van den Akker reports that podcasts, a digital alternative to radio-based... Read more

Shaking Hands and Catching Eyes

Boost Your B2B Brand at Trade Shows Trade shows might seem old-fashioned in today’s world, where digital interaction and social media seem to be the dominant way to engage with audiences, but they still pay off as part of a... Read more

tech, startup, public relations, social media,

3 Ways to Market Your Tech Startup Through Social Media

Tech startups are up against a lot of competition. Today’s tech world is full of established giants and is currently being flooded with new startups every minute. Your tech startup can’t rely on word of mouth to sell itself. Social... Read more

Promoting Your Franchise Network Through Content Marketing

Needing more tools for your franchise development toolbox? Adding content marketing to your franchise public relations strategy can pay dividends in generating leads for your brand. Quality, informative content — such as blogs, bylined articles, and social media posts —... Read more

linkedin, social media, manufacturing, manufacturing public relations

LinkedIn Isn’t Just for CEOs and Salesmen

LinkedIn has been the leader in social media networks for finding prospects online for B2B companies like insurance and finance. Manufacturing companies, however, have been slower to adapt and accept this new way of building relationships. There is a common... Read more

Man holding card for franchise opportunity

Three reasons franchises need public relations

If you’re the director of franchise development for a franchising business, you might feel pulled in a lot of different directions. You have to sell more franchises in order to keep your job, but you also don’t want to abandon... Read more

Recruiting Talent Through Construction Public Relations

Construction firms like yours are no longer solely in the construction business. They are now in the full-time business of recruiting and retaining the skilled laborers needed to do the job. Partnering with an experienced construction public relations agency can... Read more

franchise, public relations, social media

5 Tips for a Successful Franchise Social Media Strategy

Creating a franchise social media marketing strategy can be tough and complicated. It requires a lot of thought and planning to make sure you balance a unified voice with the engagement necessary for local audiences. Benefits of a Social Media... Read more

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