Author Archive for Joel Davis, Content Supervisor

Does Your B2B Tech Company Know How to Market Itself?

B2B tech public relations is about bridging the gap between tech companies and their business clients. That’s because it’s not enough to just market a product. B2B tech companies have to market themselves as the best choice for decision-makers in... Read more

Knoxville map.

Grow the Reputation of Your Knoxville Company

The Knoxville area has a vibrant business community. Companies like yours can compete anywhere. So, why shouldn’t your brand be recognized nationally? Ripley PR is ready to help make that happen. As a Knoxville public relations agency, we take pride... Read more

Building a Stronger Manufacturing Business Through PR

The years ahead will continue to be challenging for all businesses, but manufacturers have to continue strengthening their brands again the prospect of future crises.   Not every crisis is going to be on the level of the COVID-19 pandemic,... Read more

Set Your Home Service Company Apart with PR

It’s been a heck of a year for home service companies. With COVID-19 disrupting daily life, you still haven’t stopped providing essential services. During these challenging times, your plumbing business has the opportunity to establish a stellar reputation for dependable... Read more

Does your home service b2b company need help promoting its sustainability initiatives?

Are You Promoting Your Sustainability Initiatives to Home Service Companies?

In today’s crowded marketplace, it can be difficult for the manufacturers serving home service contractors to ensure that their products stand out amongst all the competition. Since a lot of home service businesses are looking for more sustainable solutions these... Read more

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Dealing with Social Media Controversy Through Public Relations

Home service franchises aren’t immune to crises. These days, it’s easier than ever for any brand to become the subject of scrutiny because of a controversial social media statement by an employee or a location owner. All it takes is... Read more

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Promoting Construction Tech in Challenging Times

Sometimes challenging times mean new opportunities. Tech companies are in a position to capitalize on the accelerating adoption of technology by the construction industry. Although the industry as a whole had already begun shedding its traditional reluctance to adopt new... Read more

Construction image.

Building a Better Future with Construction PR

With pandemic-related strictures easing over past weeks as the U.S. economy re-opens, construction companies need to put the hammer down on raising their visibility. Whatever else you can say about COVID-19, it continues to spur the adoption of new technologies... Read more

Your B2B tech company needs B2B tech public relations.

Is Your Home Service B2B Tech Company Prepared for a Crisis?

As a home service B2B tech company, you’re always ready to help out your clients as soon as a crisis strikes. But are you ready if it is your own company being affected? If you haven’t already developed a crisis... Read more

3 Tips to Beat the Shoulder Season

Seasonality. It’s one of the key challenges home service businesses face. There are times with high consumer demand, whether due to seasonal breakdowns, frozen pipes or peak building season. And there are slow times when the phone just won’t ring.... Read more

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Public Relations