Author Archive for Joel Davis, Content Supervisor

doctor consulting with senior patient

3 PR resolutions to grow your healthcare IT brand

Why brand building, thought leadership and patient education should be the cornerstone of your communications strategy in 2020 It happened. It’s 2020. We made it through another decade. You might have taken a few oaths in the form of traditional... Read more

It’s Important to Partner With an Agency Who Understands Your Industry

As a franchisor, you generally have a clear-cut idea of who you are looking for in prospective franchise owners. If prospects don’t fit the mold, they probably won’t get the opportunity to become an owner. The real question is: Would... Read more

3 Things to Include in Your Construction Company’s Marketing Plan for 2020

Is your marketing plan based on a skeleton design from 1995? If so, it may be time to update to a more digital way of reaching your audience. If you feel like your construction company should be generating more business... Read more

3 Ways Franchise PR Can Make The New Decade Better Than Your Last

New Year’s resolutions are highly popular amongst the masses all over the world. People will vow to become more physically active, while others aspire to grow their careers. But people shouldn’t be the only ones with these yearly goals –... Read more

worried man at computer

The optics of a cybersecurity breach

How to address a B2B cybersecurity crisis ethically As B2B public relations experts, we’ve managed our fair share of crisis situations for our clients. We advise all of our PR partners that it’s not a matter of if, but when,... Read more

Ripley PR Selected as Public Relations Agency of Record for Business Development Resources (BDR)

Premier training and coaching company selects global specialist agency to elevate its brand among residential HVAC, plumbing and electrical service businesses KNOXVILLE, Tenn. – Dec. 10, 2019 – Business Development Resources (BDR), the SeaTac-based provider of business management coaching and... Read more

Capture Investor Attention with ConTech PR

The construction industry is turning to technology to accelerate past stalled productivity, and ConTech startups stand to benefit. Facing a chronic skilled labor shortage, increased competition and economic pressures, contractors are turning to technological solutions at a growing pace. Writing... Read more

Engineers and manager discussing manufacturing public relations plan

3 Ways PR can Make 2020 Your Banner Year

How PR can help your manufacturing company with recruiting, tech adoption and new markets There’s a lot to look forward to in 2020: The world’s largest time capsule, the Yahoo! Time Capsule, will be opened, the Summer Olympics will be... Read more

Give your Franchise Brand the Staying Power it Needs with Franchise PR

Franchise networks that can change with the times and keep up with customer tastes and desires have the advantage over competitors. This also requires keeping your brand in the public eye, tailoring outreach and communications to both customers and potential... Read more

Looking for Investors? Construction Tech PR Can Help

Investors are seeing dollar signs as the construction industry finally gets serious about technology. With plenty of venture capital flowing into the sector, now is the time for ambitious startups to capture investor attention through construction tech public relations. Following... Read more

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Public Relations