Author Archive for Joel Davis, Senior Content Specialist

Drumming Up Stone Industry Business with PR

Stone fabrication companies and the businesses that supply them with tools and technology must compete in a crowded marketplace. Building a brand sometimes feel as hard as working stone itself, but with the right stone industry public relations agency as... Read more

Promoting Your Health IT Company Through Case Studies and White Papers

A health IT company is only as good as its brand. To set yourself apart from competitors and to help promote your latest apps or platforms, it’s necessary to establish your business as an expert in the field. How can... Read more

Using Public Relations to Manage the Reputation of Your Automotive Businesses

What drives the success of your automotive business? In many ways, it’s reputation. As your business seeks to make a name for itself in the automotive technology or manufacturing world, it is vulnerable to the negative online reviews of how... Read more

Use Construction Public Relations to Recruit Workers Through Social Media

Of all the challenges faced by construction companies, recruiting skilled workers is a perennial sore spot. An estimated 30 percent of construction workers exited the field when the housing market crashed in 2006, and the labor pool has never recovered.... Read more

Home Service Public Relations

Market Your Franchise Business Through Online Reviews

Franchises are only as good as their reputations. Over the years, social media online reviews have grown in importance in defining and influencing those reputations For individual franchisees, social media can give you access to more potential customers. For franchisors,... Read more

Who Should Manage Your Company’s Social Media Presence?

Responsible business owners have to keep their eyes on the bottom line. In the B2C (business-to-consumer) or B2B (business-to-business) worlds, return on investment is the name of the game.   When it comes to managing your company’s social media strategy, you... Read more

White Papers: A Winning Content Strategy for B2B Public Relations

What is a white paper? Well, the glib answer is a money-making B2B public relations tool for your company. The dictionary definition, while less catchy, is more precise. It’s an “authoritative report giving information or proposals on an issue.” White... Read more

Word of Mouth: How Voice Search Will Transform Franchise Marketing

“Hey, Siri, how will voice search affect SEO for my franchise business?” That’s probably not a question that Siri or Alexa or Cortana any of the other up-and-coming virtual assistants available on your smartphone or other devices can answer. If... Read more

Escaping the Hall of Shame: Protect Your Health IT Business with a Cybercrisis PR Plan

So, your health technology company is about to hit the big time, but with scale comes the potential for devastating data breaches. Do you have a healthcare IT public relations plan in place to help you recover if the worst... Read more

Climbing the Ranks: How PR Can Boost Your B2B Search Engine Results

To sell, you have to be seen. To be seen, people have to be able to find you. In today’s world that means ranking high in internet search engine results. One effective route to improving your search engine optimization (SEO)... Read more

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Public Relations