Author Archive for Joel Davis, Content Supervisor

Give your Franchise Brand the Staying Power it Needs with Franchise PR

Franchise networks that can change with the times and keep up with customer tastes and desires have the advantage over competitors. This also requires keeping your brand in the public eye, tailoring outreach and communications to both customers and potential... Read more

Looking for Investors? Construction Tech PR Can Help

Investors are seeing dollar signs as the construction industry finally gets serious about technology. With plenty of venture capital flowing into the sector, now is the time for ambitious startups to capture investor attention through construction tech public relations. Following... Read more

Keep the Reputation of Your Tech Company Healthy

Consumer distrust is a contagion that saps the ability of healthcare IT companies to succeed, but there are ways to boost the health of their reputations. Healthcare IT public relations can help inoculate technology companies against the dangers of the... Read more

Give Your Story a Wider Reach With B2B PR

Everyone has a story to tell, even the smallest companies that market directly to other businesses. B2B public relations can help share those stories with your prospective buyers. By working with a B2B public relations agency to raise brand awareness... Read more

The ABCs of Z

Recruiting Gen Z for Manufacturing Jobs The world is changing. So is manufacturing. For decades, the reality has been that manufacturing is a high-tech occupation requiring specialized skills and training. Now public perception is being to catch up. Changing Views... Read more

Getting the Word Out About Your Automotive Technology Brand

In our fast-changing times, automotive public relations is a moving target. Vehicular and technology brands must compete harder than ever to get their messages out to a fragmented audience. An experienced automotive PR partner can help your company develop the... Read more
b2b-public relations-social media

Tips to Engage Your B2B Social Media Audience

Most B2B companies have social media accounts. However, many of these companies only use their social posts as a distribution list for blog posts, webinar invites and press releases. Is that a good or bad thing? A little of both.... Read more

Invasion of the Pod(cast) People: New Opportunities for B2B PR

So, what’s the best new opportunity to reach the audience of decision-makers and business leaders that your B2B company is seeking? The simple answer: Podcasting. Writing in Forbes, Moira van den Akker reports that podcasts, a digital alternative to radio-based... Read more

Shaking Hands and Catching Eyes

Boost Your B2B Brand at Trade Shows Trade shows might seem old-fashioned in today’s world, where digital interaction and social media seem to be the dominant way to engage with audiences, but they still pay off as part of a... Read more
tech, startup, public relations, social media,

3 Ways to Market Your Tech Startup Through Social Media

Tech startups are up against a lot of competition. Today’s tech world is full of established giants and is currently being flooded with new startups every minute. Your tech startup can’t rely on word of mouth to sell itself. Social... Read more
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