Author Archive for Joel Davis, Content Supervisor

Grow Your Franchise Reputation With PR

Franchisors have to work hard to communicate their value proposition to potential franchisees. Before signing on the dotted line, entrepreneurs want to know they’re investing their hard-earned money in a solid business opportunity with a reputable network. One way for... Read more

Rev Up Your Automotive PR Through Storytelling

The automotive industry has always been in the business of stories. The allure of cars has been a prominent thread winding through popular culture for generations. People aren’t interested in just buying automotive products. They are interested in the stories... Read more

Giving Your B2B Company the Gift of PR

Owners of B2B companies want the highest return on investment for any expenditure. When it comes to marketing and public relations, they want to see real results that can be measured in leads generated and products sold. If you own... Read more

Building a Manufacturing Startup

The role of public relations in startup growth Building a manufacturing company from the ground up involves crafting your image with the same care as your products. Startups live or die on the ability to get their brand and products... Read more

As healthcare IT booms, public trust wanes

Strong public relations is key to building consumer faith The global digital health market is expected to grow at a rate of about 13.5 percent a year over the next decade. By 2025, the valuation of digital health companies will... Read more

Avoiding PR Horror Stories for Your Automotive Company

It’s an exciting time for the automotive industry as advances in technology seem to happen daily. The development of electrical vehicles and autonomous technology will transform the industry and society itself. It’s also a scary time as bad actors, technical... Read more

If fate orders up a franchise crisis, Ripley will be there for you

Congratulations on your latest franchise expansion. By the way, how are you going to handle that salmonella outbreak that sickened 100 patrons at one of your franchisee’s locations? There are a lot of moving parts to a franchise network: multiple... Read more

Crane collapse and construction news: How Ripley PR can improve your public relations

When Hurricane Irma skirted South Florida in September 2017, construction companies led the news for a few cycles. While the center city of Miami was spared a direct hit, several of the multi-story cranes that are now a ubiquitous site... Read more

Driving your manufacturing success requires a good brand

Building your manufacturing company’s brand can take as much expertise as it does building its products. You need to focus on cultivating relationships with the media and public while developing and executing a consistency social media strategy. The PR Toolkit... Read more

How Content Can Help Market Your Automotive Biz

Your business may be an expert in automotive technology or manufacturing, but it also needs to be expert in promoting itself. No matter how innovative your products, if no one hears about them, they won’t sell. Content marketing is a... Read more

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Public Relations