Author Archive for Joel Davis, Content Supervisor

Give Your Story a Wider Reach With B2B PR

Everyone has a story to tell, even the smallest companies that market directly to other businesses. B2B public relations can help share those stories with your prospective buyers. By working with a B2B public relations agency to raise brand awareness... Read more

The ABCs of Z

Recruiting Gen Z for Manufacturing Jobs The world is changing. So is manufacturing. For decades, the reality has been that manufacturing is a high-tech occupation requiring specialized skills and training. Now public perception is being to catch up. Changing Views... Read more

Getting the Word Out About Your Automotive Technology Brand

In our fast-changing times, automotive public relations is a moving target. Vehicular and technology brands must compete harder than ever to get their messages out to a fragmented audience. An experienced automotive PR partner can help your company develop the... Read more
b2b-public relations-social media

Tips to Engage Your B2B Social Media Audience

Most B2B companies have social media accounts. However, many of these companies only use their social posts as a distribution list for blog posts, webinar invites and press releases. Is that a good or bad thing? A little of both.... Read more

Invasion of the Pod(cast) People: New Opportunities for B2B PR

So, what’s the best new opportunity to reach the audience of decision-makers and business leaders that your B2B company is seeking? The simple answer: Podcasting. Writing in Forbes, Moira van den Akker reports that podcasts, a digital alternative to radio-based... Read more

Shaking Hands and Catching Eyes

Boost Your B2B Brand at Trade Shows Trade shows might seem old-fashioned in today’s world, where digital interaction and social media seem to be the dominant way to engage with audiences, but they still pay off as part of a... Read more
tech, startup, public relations, social media,

3 Ways to Market Your Tech Startup Through Social Media

Tech startups are up against a lot of competition. Today’s tech world is full of established giants and is currently being flooded with new startups every minute. Your tech startup can’t rely on word of mouth to sell itself. Social... Read more

Promoting Your Franchise Network Through Content Marketing

Needing more tools for your franchise development toolbox? Adding content marketing to your franchise public relations strategy can pay dividends in generating leads for your brand. Quality, informative content — such as blogs, bylined articles, and social media posts —... Read more
linkedin, social media, manufacturing, manufacturing public relations

LinkedIn Isn’t Just for CEOs and Salesmen

LinkedIn has been the leader in social media networks for finding prospects online for B2B companies like insurance and finance. Manufacturing companies, however, have been slower to adapt and accept this new way of building relationships. There is a common... Read more
Man holding card for franchise opportunity

Three reasons franchises need public relations

If you’re the director of franchise development for a franchising business, you might feel pulled in a lot of different directions. You have to sell more franchises in order to keep your job, but you also don’t want to abandon... Read more
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