Author Archive for Joel Davis, Content Supervisor

Building a Manufacturing Startup

The role of public relations in startup growth Building a manufacturing company from the ground up involves crafting your image with the same care as your products. Startups live or die on the ability to get their brand and products... Read more

As healthcare IT booms, public trust wanes

Strong public relations is key to building consumer faith The global digital health market is expected to grow at a rate of about 13.5 percent a year over the next decade. By 2025, the valuation of digital health companies will... Read more

Avoiding PR Horror Stories for Your Automotive Company

It’s an exciting time for the automotive industry as advances in technology seem to happen daily. The development of electrical vehicles and autonomous technology will transform the industry and society itself. It’s also a scary time as bad actors, technical... Read more

If fate orders up a franchise crisis, Ripley will be there for you

Congratulations on your latest franchise expansion. By the way, how are you going to handle that salmonella outbreak that sickened 100 patrons at one of your franchisee’s locations? There are a lot of moving parts to a franchise network: multiple... Read more

Crane collapse and construction news: How Ripley PR can improve your public relations

When Hurricane Irma skirted South Florida in September 2017, construction companies led the news for a few cycles. While the center city of Miami was spared a direct hit, several of the multi-story cranes that are now a ubiquitous site... Read more

Driving your manufacturing success requires a good brand

Building your manufacturing company’s brand can take as much expertise as it does building its products. You need to focus on cultivating relationships with the media and public while developing and executing a consistency social media strategy. The PR Toolkit... Read more

How Content Can Help Market Your Automotive Biz

Your business may be an expert in automotive technology or manufacturing, but it also needs to be expert in promoting itself. No matter how innovative your products, if no one hears about them, they won’t sell. Content marketing is a... Read more

Is your health IT company on the Wall of Shame?

Ripley PR can help devise a crisis plan to limit the fallout Becoming a member of a hall of fame is great. Joining the ranks on the wall of shame? Not so much. The Department of Health and Human Services... Read more

Getting the Word Out About Your Automotive Technology Brand

In our fast-changing times, automotive public relations is a moving target. Vehicular and technology brands must compete harder than ever to get their messages out to a fragmented audience. An experienced automotive PR partner can help your company develop the... Read more

Using PR to Manufacture a Crisis (Plan)

The manufacturing industry is hard enough to compete in without your company having to face a crisis unprepared. Advanced planning is essential to protecting your company’s brand and reputation in the middle of an emergency. Partnering with an experienced manufacturing... Read more

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