Author Archive for Joel Davis, Senior Content Specialist

A Light Touch: Finding the Right Tone in Franchise Social Media

As a franchisor, you work hard each and every day promoting your brand. It’s serious business, and it can encourage a serious tone in everything you do; however, the best franchise public relations involves knowing how to set the right... Read more

Using PR to Create Goodwill for Your Franchise Business

So, you’re a franchisor, and you have the perfect business model. You offer a low barrier to entry for entrepreneurs, a smokin’ hot value proposal, and the time is right to dominate your chosen market segment. With everything in place... Read more

Automotive PR: When Your Products Are Really People

In the world of automotive public relations, the stories that sell are never really about products. They’re about people. Your company may make sophisticated components for today’s high-tech automotive industry, but what it is actually selling is stories. Did your... Read more

Drumming Up Stone Industry Business with PR

Stone fabrication companies and the businesses that supply them with tools and technology must compete in a crowded marketplace. Building a brand sometimes feel as hard as working stone itself, but with the right stone industry public relations agency as... Read more

Promoting Your Health IT Company Through Case Studies and White Papers

A health IT company is only as good as its brand. To set yourself apart from competitors and to help promote your latest apps or platforms, it’s necessary to establish your business as an expert in the field. How can... Read more

Using Public Relations to Manage the Reputation of Your Automotive Businesses

What drives the success of your automotive business? In many ways, it’s reputation. As your business seeks to make a name for itself in the automotive technology or manufacturing world, it is vulnerable to the negative online reviews of how... Read more

Use Construction Public Relations to Recruit Workers Through Social Media

Of all the challenges faced by construction companies, recruiting skilled workers is a perennial sore spot. An estimated 30 percent of construction workers exited the field when the housing market crashed in 2006, and the labor pool has never recovered.... Read more
Home Service Public Relations

Market Your Franchise Business Through Online Reviews

Franchises are only as good as their reputations. Over the years, social media online reviews have grown in importance in defining and influencing those reputations For individual franchisees, social media can give you access to more potential customers. For franchisors,... Read more

Who Should Manage Your Company’s Social Media Presence?

Responsible business owners have to keep their eyes on the bottom line. In the B2C (business-to-consumer) or B2B (business-to-business) worlds, return on investment is the name of the game.   When it comes to managing your company’s social media strategy, you... Read more

White Papers: A Winning Content Strategy for B2B Public Relations

What is a white paper? Well, the glib answer is a money-making B2B public relations tool for your company. The dictionary definition, while less catchy, is more precise. It’s an “authoritative report giving information or proposals on an issue.” White... Read more
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Public Relations