Author Archive for Joel Davis, Content Supervisor

Promoting Your Franchise Network Through Content Marketing

Needing more tools for your franchise development toolbox? Adding content marketing to your franchise public relations strategy can pay dividends in generating leads for your brand. Quality, informative content — such as blogs, bylined articles, and social media posts —... Read more
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Three reasons franchises need public relations

If you’re the director of franchise development for a franchising business, you might feel pulled in a lot of different directions. You have to sell more franchises in order to keep your job, but you also don’t want to abandon... Read more

Recruiting Talent Through Construction Public Relations

Construction firms like yours are no longer solely in the construction business. They are now in the full-time business of recruiting and retaining the skilled laborers needed to do the job. Partnering with an experienced construction public relations agency can... Read more
Business meeting at cafe

Grow Your Business with B2B PR

When it comes to marketing and advertising, B2B companies don’t have as many options as consumer-facing companies. Their audiences tend to be smaller and more specific than B2C ventures. After all, anyone can drink a soda, but only a few... Read more

Creating Trust in Your B2B Company Through Great PR

It’s no longer sufficient just to promote products or services. Your company has to promote the quality of its business culture through B2B PR. Read more
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The Positive Power of Home Service PR

Home service is one of the most competitive industries around, as those companies are constantly competing with rivals for customers and employees. Whether you do heating and air, plumbing, electrical, garage doors, pest control or some combination of the above,... Read more

Promoting What Your Tech Company Does (and How It Does It)

Changing consumer sentiments require technology companies to be skilled in both hard science and soft interpersonal skills to compete in today’s marketplace. The best public relations strategies give businesses way promote their technical accomplishments while reassuring skeptical consumers about their... Read more
Franchise public relations

The Multi-Layered Advantages of Franchise PR

Franchise businesses are unique in a lot of ways. They allow people to become entrepreneurs without having to build everything from the ground up. They give aspiring business owners a way of joining an established company that has brand recognition.... Read more
construction site

3 ways to use PR to increase sales for your construction app

Apple’s old advertising slogan, “there’s an app for that,”has never been more true since the iPhone debuted back in 2008. As smart phone use and the app markets have grown, technology has been able to permeate throughout every industry. Construction... Read more

Grow Your Franchise Reputation With PR

Franchisors have to work hard to communicate their value proposition to potential franchisees. Before signing on the dotted line, entrepreneurs want to know they’re investing their hard-earned money in a solid business opportunity with a reputable network. One way for... Read more
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