Author Archive for Joel Davis, Senior Content Specialist

Breaking the Frame: Video and VR for Franchise Public Relations

There’s a revolution coming that will put potential customers and franchisees in the middle of the action when it comes to marketing your franchise business. Virtual reality and 360-degree videos and photos are opening up whole new possibilities for content... Read more

Stomp the Cockroaches: Maintaining Your B2B Social Media Image Through PR

Except for some overenthusiastic entomologists, does anybody like cockroaches? I don’t. Anyway, you’re a business owner and cockroaches don’t concern you. But, from a B2B public relations standpoint, they probably should. So, a cockroach crawls into a bar … Here’s... Read more
Video editing.

Time for Your Close-Up: Use Videos to Promote Your Franchise Business

Promoting your franchise takes more than just throwing a bunch of words up on a website. The most successful companies depend on online videos as a part of their marketing strategies. This is an area where the assistance of an... Read more
Ripiley PR Manufacturing Public Relations

Recruiting Employees with Manufacturing PR

Finding qualified employees is often a challenge for manufacturing companies. A manufacturing public relations strategy that integrates social media can help bring you to the attention of the candidates you need. Social media recruiting Using social media for recruiting is... Read more
Business anniversary

Happy Anniversary: Earning Media Coverage for Corporate Milestones

Congratulations! Your B2B company has reached a milestone, whether it’s your 1st anniversary or 10th or 25th. But it’s not just a date on the calendar. You can use it to gain some valuable earned media coverage. An experienced B2B... Read more

All Eyes on You: Scoring Feature Articles for Your Manufacturing Company

Your competitors are showing up in trade magazines and newspapers while your manufacturing business gets ignored. Not quite fair, is it?  What do they have that you don’t? The answer is nothing. That kind of coverage is within your reach,... Read more
Business to business graphic.

Five Steps to B2B Success: Generating Leads with Content Marketing

To avoid getting lost in a crowd of competitors, content marketing should be part of your B2B public relations toolkit. Content marketing is based on a simple equation. Give potential customers what they want (the right information), and they’ll give... Read more

Narrative Hooks: The Power of Storytelling in Marketing

Stories make the world go round. Even the world of B2B and franchise public relations. People don’t simply buy products or services. They are often buying stories – the stories of the customers who talk about your products and who... Read more

Be Yourself: The Importance of Voice in Social Media Marketing for Home Services

You work hard every day building your home services business, but you can benefit from a healthy sense of play when it comes to marketing and public relations on social media. Making a living is serious business, but potential customers... Read more
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