Author Archive for JD Sizemore, Account Director, Client Services

businessman persuading businesswoman

Why storytelling is key for B2B awareness

From a historical perspective, storytelling is as old as our time here on Earth. It’s an intrinsic human characteristic — something that is in our very nature. Over the years, storytelling has shifted from oral traditions to written narratives, from... Read more

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Raising visibility: A beginner’s guide to PR for your B2B tech startup

B2B tech isn’t sexy. It doesn’t have the same appeal as the B2C market. Digital assistants for the common man, health and wellness wearables, foldable tablets and smartphones – these items by default are novel and capitalize, to a degree,... Read more

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5G, IIoT and Big Data: Leveraging Your Tech Advancements through PR

Per the statistical website portal statistia, 5G is expected to hit the market in 2020, and by 2021, the number of 5G connections is estimated to be as high as 200 million. According to the International Data Corporation (IDC), worldwide... Read more

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Is PR necessary to grow my franchise?

When it comes to growing your franchise brand, one question we get time and time again is whether franchise public relations is really necessary. Usually that question is followed up by questions like: Isn’t PR just marketing? How is PR... Read more

team planning b2b public relations strategy

4 results B2B public relations can deliver

If you’re in the business of selling to other businesses, public relations needs to be a part of your communications strategy in 2019. B2B public relations encompasses a wide variety of tactics—from social media, events and content creation to reputation... Read more

Brand Building concept - Construction public relations

Identity crisis: What are you really building?

As a global agency that specializes in construction public relations, we often ask this question of our clients when they first partner with us. But we’re not asking what types of projects they work on (residential, commercial, industrial, etc.), instead,... Read more

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Ripley PR: The PB&J of home service franchise development

When it comes to pairings, nothing goes together quite like peanut butter and jelly. The PB&J sandwich is a staple of American culture, with the earliest references showing up around the beginning of the 20th century. There are many reasons... Read more

franchise-growth-concept

If PR isn’t in your 2019 franchise growth plans, it should be

Whether you’re a seasoned franchisor with thousands of units or looking to start franchising your business in 2019, public relations is a key element of your growth plans that should not be overlooked. According to a Cision Earned Media Influential... Read more

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Planning for 2019? How PR can help grow your construction business

If your fiscal year is calendar-year, then you’re probably in the process of or are about to begin budgeting for 2019. Despite labor shortages, construction across the board has maintained solid growth in 2018. While some slowdown in particular sectors... Read more

building blocks social capital

Why social capital matters for your healthcare IT company

  Precision medicine, blockchain, AI, advanced analytics, cloud computing: The next generation of healthcare IT is always on the horizon. You know what else is on the horizon? Data breaches. According to HealthcareInfoSecurity, there have been 4.3 million health data... Read more

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Public Relations