Author Archive for JD Sizemore, Account Director, Client Services

Haines Structural Group Selects Ripley PR as Agency of Record

Global agency will represent East Tennessee’s full-service structural engineering leader KNOXVILLE, Tenn. – Nov. 5, 2019 – Haines Structural Group, a leading East Tennessee full-service structural engineering firm, announced today it has partnered with global agency and architecture, engineering and... Read more

man shaking hands on franchise deal

3 Franchise PR Tactics to Boost Qualified Leads in 2020

Leads: Every franchisor wants them, but not every franchisor gets enough qualified ones that translate into sales. If you’re projecting your growth for 2020, now is the time to consider how public relations can help you achieve your goals. As... Read more

car customer

Are you promoting the right benefits to your customers?

Safety, reliability, power and performance—these are the hallmark traits of a winning automobile. … Or are they? As automotive technology advances and consumer tastes change, will these continue to be the main factors that brands need to be promoting, or... Read more

air-conditioning-repair-man

3 Ways PR protects and promotes your home service brand

Whether you’re in the business of plumbing, heating and air, electrical, or all of the above, there’s one common element that can make or break your success: Your reputation among customers in your service area. While the right marketing and... Read more

woman speaking at organizational conference

How storytelling can help your business during organizational change

How do you persuade people to change? How do you get people to work together? How do you communicate who you are? How do you lead your team and customers into the future? If you’re in an organization looking to... Read more

franchise media interview concept in studio with two people

The role of public relations in a successful franchise

When I think of franchises, I often think of sports teams. In particular, I think of the teams that consistently win, year after year. In the 70s it was the Steelers. In the 80s it was the Lakers and Celtics.... Read more

three construction workers

Fighting the tight labor market with PR

Two ways public relations can immediately help your construction company as backlogs fill Summer construction season is heating up, but do you have the necessary workers to make sure your jobs are on target? According to a 2019 survey of... Read more

businessman persuading businesswoman

Why storytelling is key for B2B awareness

From a historical perspective, storytelling is as old as our time here on Earth. It’s an intrinsic human characteristic — something that is in our very nature. Over the years, storytelling has shifted from oral traditions to written narratives, from... Read more

tech team discussing public relations in office conference room

Raising visibility: A beginner’s guide to PR for your B2B tech startup

B2B tech isn’t sexy. It doesn’t have the same appeal as the B2C market. Digital assistants for the common man, health and wellness wearables, foldable tablets and smartphones – these items by default are novel and capitalize, to a degree,... Read more

two manufacturing workers with tech tablet

5G, IIoT and Big Data: Leveraging Your Tech Advancements through PR

Per the statistical website portal statistia, 5G is expected to hit the market in 2020, and by 2021, the number of 5G connections is estimated to be as high as 200 million. According to the International Data Corporation (IDC), worldwide... Read more

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