Author Archive for JD Sizemore, Account Director, Client Services

air-conditioning-repair-man

3 Ways PR protects and promotes your home service brand

Whether you’re in the business of plumbing, heating and air, electrical, or all of the above, there’s one common element that can make or break your success: Your reputation among customers in your service area. While the right marketing and... Read more

woman speaking at organizational conference

How storytelling can help your business during organizational change

How do you persuade people to change? How do you get people to work together? How do you communicate who you are? How do you lead your team and customers into the future? If you’re in an organization looking to... Read more

franchise media interview concept in studio with two people

The role of public relations in a successful franchise

When I think of franchises, I often think of sports teams. In particular, I think of the teams that consistently win, year after year. In the 70s it was the Steelers. In the 80s it was the Lakers and Celtics.... Read more

three construction workers

Fighting the tight labor market with PR

Two ways public relations can immediately help your construction company as backlogs fill Summer construction season is heating up, but do you have the necessary workers to make sure your jobs are on target? According to a 2019 survey of... Read more

businessman persuading businesswoman

Why storytelling is key for B2B awareness

From a historical perspective, storytelling is as old as our time here on Earth. It’s an intrinsic human characteristic — something that is in our very nature. Over the years, storytelling has shifted from oral traditions to written narratives, from... Read more

tech team discussing public relations in office conference room

Raising visibility: A beginner’s guide to PR for your B2B tech startup

B2B tech isn’t sexy. It doesn’t have the same appeal as the B2C market. Digital assistants for the common man, health and wellness wearables, foldable tablets and smartphones – these items by default are novel and capitalize, to a degree,... Read more

two manufacturing workers with tech tablet

5G, IIoT and Big Data: Leveraging Your Tech Advancements through PR

Per the statistical website portal statistia, 5G is expected to hit the market in 2020, and by 2021, the number of 5G connections is estimated to be as high as 200 million. According to the International Data Corporation (IDC), worldwide... Read more

man standing in front of team discussing franchise public relations

Is PR necessary to grow my franchise?

When it comes to growing your franchise brand, one question we get time and time again is whether franchise public relations is really necessary. Usually that question is followed up by questions like: Isn’t PR just marketing? How is PR... Read more

team planning b2b public relations strategy

4 results B2B public relations can deliver

If you’re in the business of selling to other businesses, public relations needs to be a part of your communications strategy in 2019. B2B public relations encompasses a wide variety of tactics—from social media, events and content creation to reputation... Read more

Brand Building concept - Construction public relations

Identity crisis: What are you really building?

As a global agency that specializes in construction public relations, we often ask this question of our clients when they first partner with us. But we’re not asking what types of projects they work on (residential, commercial, industrial, etc.), instead,... Read more

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