Author Archive for JD Sizemore, Account Director, Client Services

Brand Building concept - Construction public relations

Identity crisis: What are you really building?

As a global agency that specializes in construction public relations, we often ask this question of our clients when they first partner with us. But we’re not asking what types of projects they work on (residential, commercial, industrial, etc.), instead,... Read more

various-tools-for-home-service

Ripley PR: The PB&J of home service franchise development

When it comes to pairings, nothing goes together quite like peanut butter and jelly. The PB&J sandwich is a staple of American culture, with the earliest references showing up around the beginning of the 20th century. There are many reasons... Read more

franchise-growth-concept

If PR isn’t in your 2019 franchise growth plans, it should be

Whether you’re a seasoned franchisor with thousands of units or looking to start franchising your business in 2019, public relations is a key element of your growth plans that should not be overlooked. According to a Cision Earned Media Influential... Read more

public-relations-planning-concept

Planning for 2019? How PR can help grow your construction business

If your fiscal year is calendar-year, then you’re probably in the process of or are about to begin budgeting for 2019. Despite labor shortages, construction across the board has maintained solid growth in 2018. While some slowdown in particular sectors... Read more

building blocks social capital

Why social capital matters for your healthcare IT company

  Precision medicine, blockchain, AI, advanced analytics, cloud computing: The next generation of healthcare IT is always on the horizon. You know what else is on the horizon? Data breaches. According to HealthcareInfoSecurity, there have been 4.3 million health data... Read more

franchise growth

How public relations can help with the three stages of franchise development

Whether you’re an entrepreneur looking to franchise your concept or a seasoned franchisor with 1,000+ territories, franchise development is a consistently top-of-mind issue. The growth of your franchise means more of everything—more units, more awareness, more buying power, and most... Read more

single construction worker

How to use the construction worker shortage to your advantage

In a recent report on U.S. News, the construction industry is dealing with a workforce crisis. The demand for construction work so far in 2018, which by all accounts would normally be considered a boon, is becoming a serious challenge... Read more

Three things every healthcare IT startup needs to do to get in front of investors

Wherever you are on your fundraising journey, one this is for certain: If you want to get to the latter stages of VC funding, and eventually cash out, you have to get maximum exposure to the right investors. As startup... Read more

crisis plan for franchisors

Does your franchise have a crisis plan?

At Ripley PR, we’ve spilled a lot of ink on the subject of crisis public relations. As franchise public relations experts, one of the biggest issues we see time and time again is franchise locations that don’t have a crisis plan... Read more

home service b2b partnerships

Marketing to home service businesses?

They want partners, not just vendors Whatever the type of home service company—plumbing, HVAC or electrical—the great ones all have one thing in common: The company’s owner is constantly looking for ways to improve the business. Some are looking to... Read more

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Public Relations