Author Archive for Heather Ripley, Founder/CEO

SEO in the Manufacturing Industry: Why Public Relations is Key

As manufacturing organizations start paying more attention to search engine optimization (SEO) efforts that will help them increase visibility and drive more traffic to their websites, decision makers in the industry start to realize that this shift in marketing and... Read more

How Plant-Based Public Relations Deals with Market Challenges

Healthy lifestyles and health consciousness has shifted from a broad trend to a defining lifestyle, making plant-based products see a steep rise in demand. As health-related concerns continue to spark consumers’ interest in natural products, plant-based brands are starting to... Read more

Construction Company, Want to Build More Restaurants? PR Can Help.

How public relations can help construction businesses grow a specific side of the business. Have you developed a successful construction business, but recently decided to grow a specific area of focus? You may have discovered your team is really good... Read more

After the IPO: the Importance of Investor Relations to Your Company’s Future

It’s an enticing prospect for an entrepreneur: build and grow an innovative startup with the goal of taking it public. The prospect of wealth generation through an Initial Public Offering (IPO) is hard to resist. An IPO is just the... Read more

Health Information Technology, Do You Need Public Relations?

In the highly regulated and rapidly growing field of health information technology, public relations is no longer an option; it is a necessity. Every health IT company wants to be at the top of the decision makers’ minds when the... Read more

We all scream for non-dairy ice cream

As more and more people are shifting to a plant-based lifestyle, the demand for dairy-free, vegan certified frozen desserts is a perfect niche market opportunity for traditional ice cream distributors. Big brands have listened to consumers and the innovation of... Read more

Plant-based products on the rise: Your messaging matters more than ever

Demand for plant based, or vegan, products is on the rise, and not a minute too soon. Studies conducted by many reputable organizations, including the American Heart Association, American Institute for Cancer Research, and World Health Organization, among others have... Read more

The Growing Demand for Plant-Based Consumer Products

From the shelves of your local retailer to organic fresh food startups delivering vegan ingredients straight to your kitchen, the plant-based industry is booming across several popular consumer categories. Both startups and established brands are entering this relatively new, yet... Read more

8 Signs it’s Time to Partner with a PR Agency

Here’s how your home service business can build a solid reputation and reach more homeowners You probably started in the home service business like so many others have – working hard as a technician in a truck and putting in... Read more

Can public relations help your construction company expand?

Do you want to expand your construction company, but you don’t know how to take your business to the next level? There are important reasons for making public relations a key element of your expansion strategy. PR involves a variety... Read more

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