Author Archive for Heather Ripley, Founder/CEO

PR Improves Your Visibility in East Tennessee

When many people think of East Tennessee, they often conjure up images of a small, downhome place nestled in the foothills of the Great Smoky Mountains National Park. But, the truth is that East Tennessee is a populated and vibrant... Read more

3 ways PR can introduce your B2B tech to consumers

You’ve amassed your funding, developed your product or Software as a Service (SaaS) and built your website. But you’ve still not been able to get your company in front of the people who will actually benefit from your product or... Read more

Let PR help you become construction’s top thought leader

Every industry has thought leaders. Whether your industry is finance, tech, medicine or construction, there’s always someone whose advice the media and the public turn to when stories arise from those industries. But becoming known as an expert in the... Read more

Rolling out PR for your business

We can talk all day about the benefits of adding public relations to your marketing strategy, but first, you need a starting point. There are several things to consider when looking into PR, such as the direction of your brand,... Read more

Is your manufacturing company getting the PR it deserves?

Because there is often so much competition in the industrial sector, manufacturing companies often have to compete for customers in much the same way their retail counterparts do. But, this is often overlooked as factory leaders must also work to... Read more

Pool Builders: Are you wading through all the press about your company? If not, why?

When Clark Griswold envisioned his family’s new pool in “National Lampoon’s Christmas Vacation,” he’d already picked out a pool installation company with a reputation that was good enough for him to entrust his $7,500 down payment. But standing out in... Read more

Your B2B tech company deserves a PR agency that loves technology

In the ever-changing world of B2B technology, getting potential clients and the public at large to understand your company’s application or platform is half the sales battle. But, if your public relations agency can’t seem to grasp the technology behind... Read more

3 ways PR can generate leads for your franchise

For a franchisor, generating leads isn’t just focused on bringing new customers into your businesses, it is also about attracting candidates who will make solid franchise owners. And, without a multi-pronged franchise public relations strategy, your company could get lost... Read more

Trust your East Tennessee home service growth with local PR

You’ve built your home service company from scratch here in the foothills of the Smokies and trust your neighbors, customers and community to help you grow. So why not trust an East Tennessee public relations agency to help you mature... Read more

PR helps your manufacturing company garner credibility during worldwide change

It’s no secret that the country – and possibly the world – has seen quite a lot of upheaval and change since 2020. With the pandemic, supply chain crises and a shift in how business is done, many manufacturing companies... Read more

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Public Relations