Author Archive for Heather Ripley, Founder/CEO

Should I Hire a PR Agency or Manage PR In-House?

As a business owner or marketing executive, you want to hire the best and most experienced employees. You wouldn’t ask a novice employee to work with your most valuable clients, or an inexperienced technician to service a complicated mechanical problem.... Read more

public relations to help boost franchise development

3 Ways Public Relations can Transform your Staffing Franchise from Boring to Brilliant

According to the American Staffing Association, there are about 20,000 staffing and recruiting companies in the U.S., which altogether operate around 39,000 offices. The trend shows that staffing businesses are continuing to help fuel the recovery by helping to find... Read more

PR Can Help your Internal Communications and Reputation at the Same Time

It may seem a little extreme for your company to consider hiring a PR firm to help with your internal communications. After all, you may think your company is doing everything right when it comes to communicating with your employees... Read more

Should Human Resources Partner with a PR Agency? (Part 1)

Seasoned HR professionals in manufacturing work very hard to engage candidates and make the best hiring decisions. Finding the right employee for the job means a happy employee, and a happy employee stays. Talking about the positive and encouraging company... Read more

Is Your Company Using Employee Surveys?

Employees are your company’s most valuable asset. Do you know how each of them feels about your company as a whole? Overall, are they happy, dissatisfied or complacent? What about their attitudes toward charitable giving, the benefit plans you offer... Read more

Finding the Right Voice for Your Brand with Public Relations

You might be a great public speaker, but when it comes to promoting your brand, are you being heard? That’s where developing a solid public relations strategy will pay off by earning and then capitalizing upon media attention to gain... Read more

Your franchise earned media coverage – Now what to do with it

There’s not a franchise business in the world that doesn’t covet positive earned media. That feature in a major franchise publication or even a mention in an article about hot franchises – anything that highlights your franchise is what you... Read more

Animal Advocacy Organizations Can Benefit from Public Relations Too

When anyone mentions animal advocacy, rescue or educational organizations people often think of the Humane Society of the United States, People for the Ethical Treatment of Animals and the World Wildlife Fund to name just a few. These groups have... Read more

If you don’t have an online newsroom on your website, you may be missing out

When it comes to B2B public relations, earned media coverage is one of the greatest assets for promoting your company. Instead of buying advertisements, the most effective way to improve your brand image and reputation is through compelling stories published... Read more

How You Respond During a Crisis Says a Lot

Every home service business owner would love it if every day were filled with service calls and positive customer interactions. However, sometimes a crisis may arise that puts a stop to everything you had planned for the day. But, how do... Read more

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Public Relations