Heather Ripley, Founder/CEO

Author Archive for Heather Ripley, Founder/CEO

Does Influencer Marketing Work for B2B?

Influencer marketing has been around for longer than Instagram and Snapchat. In the 80s and 90s, we called it “celebrity endorsement.” But the social media age has put everyday people on center stage, giving them a voice and allowing them... Read more

Use Stories to Make Your Refinishing Franchise Shine

Kitchen and bathroom refinishing businesses are crowding into the marketplace, so how does your franchise brand stand out? The best franchise public relations strategies capitalize on the most important assets of your network: its franchise owners and customers. Strong franchise... Read more

Need Leads for Your Senior Care Franchise?

Great PR Can Bring the Right People to You Demand for senior care, especially home care, is on the rise, and the growing market offers prime business opportunities. But, as more entrepreneurs enter the senior home care space, your home... Read more

Message Matters in Construction Tech Marketing

The construction industry may be booming, but look closer. If you’re a developer of construction technology, it’s not enough to find a booming market and sell into it. To be successful, you need to look for industry pain points, address... Read more

Grow your Blue-Collar Business with PR

Whether your blue-collar business specializes in construction, plumbing, HVAC, electric, or any of the skilled trades, you value working with your hands, and you probably don’t like sitting at a desk doing office work. But as your business grows, you... Read more

Earned Media Can Grow Your Franchise Network

You might be focused on new media for your franchise public relations plan, but PR professionals know that a balanced approach is better for business. Yes, your public relations and marketing strategy should include blogging, video marketing and social media,... Read more

Content Marketing is Worth it for Your Franchise

If you are looking to grow your franchise network, content marketing is one tool you cannot ignore. As part of a solid franchise public relations plan, content marketing will push your website higher in search engine results, establish your company’s... Read more

Crisis Management PR Can Protect Your Franchise Brand

The news is full of companies whose reputations have been tarnished by a poorly managed crisis. Today’s consumers are quick to retaliate on social media and slow to forgive. While you can’t keep crises from ever striking your business, you... Read more

Take Your Company to the Next Level with Blue-Collar PR

It’s an exciting time in your blue-collar business. You’ve seen great growth and are one of the market leaders in your area. All the sweat equity has finally paid off. But if you think that you can’t benefit from hiring... Read more