Author Archive for Heather Ripley, Founder/CEO

Customer Reviews Matter More Than Ever

As a home service contractor, your reputation is everything. Whether you’re fixing leaks, tuning up HVAC systems, or handling electrical work, people are judging your business before they ever call. The link between your online reviews and media visibility is... Read more

PR: The Secret Ingredient in a Winning Rebrand

A rebrand is more than a fresh logo or a new set of colors. It’s a transformation of how your business presents itself to the world. It may include a new name, updated messaging or even a shift in market... Read more
Consider leveraging case studies to grow your construction tech business.

Win Awards and Build Authority with Contech PR

You’ve built a powerful Contech solution that transforms how projects run, but innovation alone won’t get you noticed. Great products don’t make headlines. Great stories do. It’s not enough to simply have an innovative product or service. You also need... Read more

Interview with Heather Ripley, Founder and CEO of Ripley PR

Best of the Best in Franchising Featuring Heather Ripley, CEO and Founder of Ripley PR. In this interview with Best of the Best in Franchising, Ripley shares her story about how she got started in marketing and public relations, the... Read more

How Franchise PR Showcases Your Development Team

In the competitive world of franchising, your development team is more than just the people who handle inquiries and process applications. They are the faces that advance your growth strategy. They shape first impressions, build relationships with prospective franchisees, and... Read more

Ripley PR launches Adventure PR to amplify adventure travel, RV and outdoor brands

Award-winning East Tennessee agency expands to serve adventure travel companies, unique destinations, resorts and outdoor-lifestyle businesses KNOXVILLE, Tenn. – Sept. 11, 2025 – Ripley PR, an award-winning global public relations agency, today announced the launch of Adventure PR, a new... Read more

Earned Media Mastery: How to Leverage PR for Franchise Growth

Featuring Heather Ripley, CEO of Ripley PR, this interview with Lee Kantor from Franchise Marketing Radio, explores how strategic PR and earned media play a pivotal role in franchise growth. Heather shares actionable tactics for both franchisors and franchisees to... Read more

Growing an Award-Winning B2B Agency Right Here in Maryville

I’ve always been proud to call Maryville home. I grew up here, went to Blount County Schools and, like a lot of people, I eventually moved away for a few years. During those years, I gained incredible experience working in... Read more

Climb the Rungs of Success with Roofing Company PR

As a residential roofing company, you know that trust and a positive image go a long way in attracting new customers. People want to know that your company is reliable and that you are licensed and insured. But with so... Read more

Get More Earned Media with Automotive PR

If you’ve ever flipped on the TV only to see your biggest competitor interviewed about an automotive issue in the news and wondered how he got that gig, we have the answer: He’s hired a public relations team. It’s possible... Read more
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Public Relations