Author Archive for Heather Ripley, Founder/CEO

Are your annual franchise events boring?

Holding an annual franchise event is your chance to show your owners what being a part of your franchise is all about. Your event should be the one that all the franchisees are excited about and can’t wait to attend.... Read more

PEOs: Are you using PR to Attract New Business?

If your Professional Employer Organization (PEO) is barely staying ahead of your competition, you might need to hire a professional public relations agency to take your business to the next level. Whether you have similar businesses in your market or... Read more

Ripley PR can propel your PEO to the top of its field by displaying its value

The booming economy and record-low unemployment means companies in all industries are experiencing rapid growth and struggling to keep up with the demands of internal staffing management. Professional employee organizations (PEO) help companies externally manage human resources, payroll, benefits, workers... Read more

5 Reasons to Hire a Professional to Manage your Social Media

According to an article published on, 88 percent of companies are using social media for marketing and by now, you’ve witnessed the power of social media – both good and bad. It can have a tremendous impact on your... Read more

Knoxville B2B Public Relations Ripley PR

Is Your National PR Team Nimble?

The Merriam Webster dictionary defines the word “nimble” as quick and light in motion, marked by quick, alert, clever conception, comprehension, resourcefulness, and being responsive. Is this definition applicable to your PR team handling all your local and national PR... Read more

Should I Hire a PR Agency or Manage PR In-House?

As a business owner or marketing executive, you want to hire the best and most experienced employees. You wouldn’t ask a novice employee to work with your most valuable clients, or an inexperienced technician to service a complicated mechanical problem.... Read more

Struggling to recruit for your manufacturing business?

With the U.S. steaming towards full employment, recruiting the right people seems challenging across the board. Whether you need machinists to work at your manufacturing plant, or design engineers to model innovative new products, the right people for your company... Read more

public relations to help boost franchise development

3 Ways Public Relations can Transform your Staffing Franchise from Boring to Brilliant

According to the American Staffing Association, there are about 20,000 staffing and recruiting companies in the U.S., which altogether operate around 39,000 offices. The trend shows that staffing businesses are continuing to help fuel the recovery by helping to find... Read more

PR Can Help your Internal Communications and Reputation at the Same Time

It may seem a little extreme for your company to consider hiring a PR firm to help with your internal communications. After all, you may think your company is doing everything right when it comes to communicating with your employees... Read more

public relations to help boost franchise development

PR Work We Do to Support Franchisees’ Grand Openings

Building awareness of new franchise locations in local markets is integral to its success. Whether these new franchise locations are months away from opening or have just opened its doors for business, franchise public relations can help build awareness and... Read more

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Public Relations