Heather Ripley, Founder/CEO | Ripley PR

Author Archive for Heather Ripley, Founder/CEO

PR helps East Tennessee startups

PR Attracts Investors to Your East Tennessee Startup

The beauty of the region and the low cost of living make East Tennessee a popular spot for relocation. These amenities mean that more and more businesses are also looking to relocate here, as well. This makes East Tennessee an... Read more

tell factory's story in 2025

Tell Your Factory’s Story in 2025 With a PR Strategy

When most people think of manufacturing, they envision factory floors with conveyor belts, robotic arms and employees working with tools. The scene may look cold and industrial to viewers from the outside world. But just like any business, people are... Read more

Franchise public relations can increase your leads and help your business grow.

Your Franchisees Can Stand Out with PR

As a franchising operation, you’re well aware that your marketing budget is split between two target audiences. On the one hand, if you want to grow, you need to boost your brand recognition so that you have a solid list... Read more

PR helps exit strategy

Make a Grand Exit with PR

You’ve spent years building your HVAC company into a local household name. Now you’re considering retirement, but have never built an exit strategy into your five-year plans. It’s always been something that would be far down the road. If you... Read more

A Strong ConTech PR Plan Builds Your Credibility

From the time our ancestors first traipsed the globe in the prehistoric era, humans have been building shelter. From simple huts to the Great Pyramids to the skyscrapers that grace the world’s largest cities today, humans have held a keen... Read more

PR Sparks New Interest in Your Engine Company

Your engine manufacturing company has been a staple in your community for decades. You continue to make innovations in your processes and in your development. But, despite your years of service, you are no longer the talk of the town.... Read more

Build Trust in Your Franchise Brand with a PR Plan

You’d be hard-pressed to find someone on the planet who has never heard of McDonald’s. It’s even known in the 123 countries where it doesn’t exist. But have you ever considered what it took for the franchised company to become... Read more

Three Reasons Your Franchise Needs a New PR Partner

For many franchise organizations, public relations has been a part of their marketing budget for years because they know it helps them stand out from their competitors. A public relations program can give you a solid ROI, but only if... Read more

Three Ways PR Jumpstarts Your Startup

Every year, 305 million startups are created globally, and 3.2 million of those are located within the United States. Even though not all of them are direct competitors of your B2B tech startup, it’s still hard to stand out in... Read more

Turn Your Earned Media into Marketing Triumphs

The best way to market your home service business’s brand is to be seen as the expert that even the media goes to for answers. After all, earned media is far more powerful than its paid-for companions, marketing and advertising.... Read more

Public Relations