Author Archive for Heather Ripley, Founder/CEO

How ConTech Companies Should be Leveraging White Papers for Lead Gen

White papers can be a great tactic for your construction tech company’s outreach and marketing. According to Forbes, they can be one of the most effective content marketing tools, establishing your brand as a trustworthy resource and subject matter expert.... Read more

Protect Your Online Reputation to Boost B2B Appeal

As a B2B company, your business depends on being able to reach the right decisionmakers to sell its products or services.  As the U.S. population ages, businesses have to adapt to the changing preferences of those decisionmakers to keep the... Read more

Don’t Trust Your PR to an RFP

The request for proposals (RFP) is a time-honored tradition between corporations and public relations agencies, but it’s quickly joining fax machines as a relic of the way things used to be. In my experience, many of the agencies that search... Read more

Why Your Franchise PR Agency Should Know the Industry Like You Do

As a franchise company, you know your industry well. But does your current public relations agency? When it comes to creating successful franchise public relations strategies that can propel you to the top of your space, you need more than... Read more

Don’t Trust Your PR to an RFP

The request for proposals (RFP) is a time-honored tradition between corporations and public relations agencies, but it’s quickly joining fax machines as a relic of the way things used to be. In my experience, many of the agencies that search... Read more

Is Your PR Agency Helping You Grow or Holding You Back?

There’s something to be said for hometown loyalty. That’s why I chose to start my elite national public relations agency in my hometown of Maryville, Tennessee instead of a big city. I love where I’m from, and that’s where I... Read more

Manufacturing PR Can Promote Your Innovative Image

Manufacturing is all about working smarter, not harder. With manufacturing public relations, you can build the visibility and reputation of your brand by promoting its image as a technological innovator. Innovation Drives Value To stay competitive in the manufacturing industry,... Read more

Ripley PR Recommends 5 Best Practices to Maximize Franchise Discovery Days

National franchisors can attract more qualified leads with advice from one of Entrepreneur Magazine’s top ten franchise public relations agencies of 2019 MARYVILLE, Tenn. – Nov. 19, 2019 – Ripley PR, a global franchise public relations agency, is offering five... Read more

Using PR to Promote Your Industry Event

Events don’t organize themselves. It takes a lot of hard work to organize any conference, trade show or franchise event. It can require coordinating the work of dozens or even hundreds of people, all coming together to create a venue... Read more

Share What Sets Your Manufacturing Business Apart

In a crowded marketplace, manufacturing companies can struggle to be seen. Without the right public relations strategy, your business could be totally invisible to potential clients and customers. What Makes Me Special? However, you might wonder why you need PR... Read more

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