Author Archive for Heather Ripley, Founder/CEO

Three Reasons Ripley PR is the Best Choice for Your Franchise

Look for experience in franchise public relations Nobody knows the franchise industry like Ripley PR. From home service to home care, from the skilled trades to kitchen and bath refinishing, we know how to unlock the power of your brand.... Read more

Behind the Scenes at The Washington Post

IPREX Visit Shows Newsroom Growing — Not Shrinking How does The Washington Post remain relevant in a world of struggling newsrooms? A recent behind-the-scenes tour of the news giant showed me that it’s equal parts innovation and insight. Bill Mattern... Read more

Bust These Home Service Myths with Great PR

Do you know the truth about the skilled trades? The negative myths about plumbers, HVAC technicians, electricians and many other skilled trades just aren’t true. Maybe you’ve heard a few, like the ones that paint home service professionals as messy... Read more

Catch the Attention of Investors with Construction Tech PR

The world is changing, and so is the construction industry. Labor shortages and competitive pressures are pushing what has been a traditionally conservative field to adopt innovative technologies to improve productivity. This trend has not been lost on investors, who... Read more

Does Influencer Marketing Work for B2B?

Influencer marketing has been around for longer than Instagram and Snapchat. In the 80s and 90s, we called it “celebrity endorsement.” But the social media age has put everyday people on center stage, giving them a voice and allowing them... Read more

Use Stories to Make Your Refinishing Franchise Shine

Kitchen and bathroom refinishing businesses are crowding into the marketplace, so how does your franchise brand stand out? The best franchise public relations strategies capitalize on the most important assets of your network: its franchise owners and customers. Strong franchise... Read more

Need Leads for Your Senior Care Franchise?

Great PR Can Bring the Right People to You Demand for senior care, especially home care, is on the rise, and the growing market offers prime business opportunities. But, as more entrepreneurs enter the senior home care space, your home... Read more

Message Matters in Construction Tech Marketing

The construction industry may be booming, but look closer. If you’re a developer of construction technology, it’s not enough to find a booming market and sell into it. To be successful, you need to look for industry pain points, address... Read more

Grow your Blue-Collar Business with PR

Whether your blue-collar business specializes in construction, plumbing, HVAC, electric, or any of the skilled trades, you value working with your hands, and you probably don’t like sitting at a desk doing office work. But as your business grows, you... Read more

Earned Media Can Grow Your Franchise Network

You might be focused on new media for your franchise public relations plan, but PR professionals know that a balanced approach is better for business. Yes, your public relations and marketing strategy should include blogging, video marketing and social media,... Read more

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Public Relations