Author Archive for Heather Ripley, Founder/CEO

Communicating Your Franchise Story to Potential Owners

Every franchise network has two major stories to sell. Both are about value. One story is for the customers, the people who are buying goods and services from franchise locations. The other story is for potential franchisees. Successful franchise public... Read more

Put Your Healthcare Tech Breakthrough to Work with Great PR

It’s no substitute for a human touch, but healthcare technology can work hand-in-hand with providers to deliver better outcomes for patients. Technology holds the potential to touch lives across all aspects of the healthcare, from VA hospitals providing veterans with... Read more

Struggling to Hire in the Skilled Trades?

PR should be in your marketing mix Home service companies are getting hit with a double whammy. Unemployment is at record lows in the U.S., and at the same time there is a shortage of workers in the skilled trades... Read more

Three Reasons Ripley PR is the Best Choice for Your Franchise

Look for experience in franchise public relations Nobody knows the franchise industry like Ripley PR. From home service to home care, from the skilled trades to kitchen and bath refinishing, we know how to unlock the power of your brand.... Read more

Behind the Scenes at The Washington Post

IPREX Visit Shows Newsroom Growing — Not Shrinking How does The Washington Post remain relevant in a world of struggling newsrooms? A recent behind-the-scenes tour of the news giant showed me that it’s equal parts innovation and insight. Bill Mattern... Read more

Bust These Home Service Myths with Great PR

Do you know the truth about the skilled trades? The negative myths about plumbers, HVAC technicians, electricians and many other skilled trades just aren’t true. Maybe you’ve heard a few, like the ones that paint home service professionals as messy... Read more

Catch the Attention of Investors with Construction Tech PR

The world is changing, and so is the construction industry. Labor shortages and competitive pressures are pushing what has been a traditionally conservative field to adopt innovative technologies to improve productivity. This trend has not been lost on investors, who... Read more

Does Influencer Marketing Work for B2B?

Influencer marketing has been around for longer than Instagram and Snapchat. In the 80s and 90s, we called it “celebrity endorsement.” But the social media age has put everyday people on center stage, giving them a voice and allowing them... Read more

Use Stories to Make Your Refinishing Franchise Shine

Kitchen and bathroom refinishing businesses are crowding into the marketplace, so how does your franchise brand stand out? The best franchise public relations strategies capitalize on the most important assets of your network: its franchise owners and customers. Strong franchise... Read more

Need Leads for Your Senior Care Franchise?

Great PR Can Bring the Right People to You Demand for senior care, especially home care, is on the rise, and the growing market offers prime business opportunities. But, as more entrepreneurs enter the senior home care space, your home... Read more

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Public Relations