Heather Ripley, Founder/CEO

Author Archive for Heather Ripley, Founder/CEO

With the right manufacturing public relations strategy, you can leverage earned media to gain an edge over your competitors.

Media Training for Manufacturing Leaders is Essential

Anyone who has ever watched an interview where the speaker used verbal fillers or chomped gum knows how distracting that is for the listener. Maybe the speaker peppered too many “ums” in their comments. Or they may have rambled on... Read more

PR Harnesses the Power of a Well-Crafted Case Study

While technology can be fun and interesting, it’s even better when it also solves a problem. If you’ve spent months or even years in development, having the tech work like it’s supposed to is thrilling. But if you aren’t reaching... Read more

From Code to Conversation: PR Tells Your Tech Company’s Story

For many people, reading a story about emerging technology is a lot like trying to read a book in another language. In many cases, tech also has its own language that diverse audiences fail to understand. If you’re a B2B... Read more

PR Elevates your Electrical Company’s Brand Recognition

It might be shocking to learn that most consumers have no idea what electricians service their area without first researching them on Google. This is probably because most potential customers don’t pay attention to electricians unless they have an electrical... Read more

PR Attracts Investors to Your East Tennessee Startup

The beauty of the region and the low cost of living make East Tennessee a popular spot for relocation. These amenities mean that more and more businesses are also looking to relocate here, as well. This makes East Tennessee an... Read more

PR Increases Your ConTech Value Proposition

Global construction is on the rise, and it doesn’t look like it’s slowing down anytime soon. According to a PwC report, the volume of construction output will rise by 85% and be worth a mind-blowing $15.5 trillion by 2030. Do... Read more

Announce Your Next Brand Acquisition with a PR Agency

As a franchisor, it’s always exciting when you acquire a new brand. And when you do that, the best thing you can do is share the news with the masses. It shows that business owners trust your leadership and want to... Read more

Tell Your Factory’s Story in 2025 With a PR Strategy

When most people think of manufacturing, they envision factory floors with conveyor belts, robotic arms and employees working with tools. The scene may look cold and industrial to viewers from the outside world. But just like any business, people are... Read more

Franchise public relations can increase your leads and help your business grow.

Your Franchisees Can Stand Out with PR

As a franchising operation, you’re well aware that your marketing budget is split between two target audiences. On the one hand, if you want to grow, you need to boost your brand recognition so that you have a solid list... Read more

Make a Grand Exit with PR

You’ve spent years building your HVAC company into a local household name. Now you’re considering retirement, but have never built an exit strategy into your five-year plans. It’s always been something that would be far down the road. If you... Read more