Author Archive for Heather Ripley, Founder/CEO

Take Your Company to the Next Level with Blue-Collar PR

It’s an exciting time in your blue-collar business. You’ve seen great growth and are one of the market leaders in your area. All the sweat equity has finally paid off. But if you think that you can’t benefit from hiring... Read more

Does Your Franchise Need a Social Media Partner?

If you’re implementing a new marketing and public relations strategy for your franchise in 2019, you might find yourself wondering when you’ll find time for all that social media. In today’s market you really can’t afford to ignore social media... Read more

Reach Construction Tech Buyers with Great B2B PR

The construction industry has been historically slow to adopt new technology, but that trend has been shifting for several years. Construction tech startups grew by 318 percent in 2017 over 2013, and that growth stayed steady for 2018. Many visionaries... Read more

How to Find the Right PR Agency for Your Franchise

The first step towards achieving great public relations for your franchise is finding an agency that can generate the leads you need. Identifying and hiring the perfect public relations franchise agency will determine whether you see a worthwhile return on... Read more

Does Your Kitchen and Bathroom Refinishing Franchise Need PR Help?

The kitchen and bathroom refinishing market is hot, and your franchise business is poised to dominate it. You hope. Let’s be honest. Your company might be the best there is at bathtub and countertop refinishing, but you’re not the first... Read more

Building the Perfect Manufacturing Message

In today’s world, manufacturing businesses fight for visibility in a crowded economic sector. To earn the attention of consumers, decision-makers, and potential employees, your company needs a solid manufacturing public relations strategy. Like any other manufacturing process, a great PR... Read more

3 Big Benefits to Manufacturing Public Relations

In order to grow in this competitive economy, your manufacturing business must set performance goals. A public relations strategy should be one of them. Many companies realize increases in profits when they leverage the resources that a manufacturing PR agency... Read more

Your 3 Step Guide to Finding the Right Manufacturing Public Relations Agency

The process of selecting a public relations agency to support your manufacturing company can be a daunting task. With so many companies to choose from, you may feel overwhelmed. When you start your search, consider these important elements to lay... Read more

Putting Corporate Social Responsibility in the Driver’s Seat of Automotive Public Relations

Promoting corporate responsibility through public relations Automotive technology companies no longer just engineer components, they have to engineer corporate values that appeal to both consumers and decision-makers. In today’s marketplace, corporate social responsibility (CSR) is a not an optional feel-good... Read more

Building the Perfect Manufacturing Message

In today’s world, manufacturing businesses fight for visibility in a crowded economic sector. To earn the attention of consumers, decision-makers, and potential employees, your company needs a solid manufacturing public relations strategy. Like any other manufacturing process, a great PR... Read more
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