Author Archive for Heather Ripley, Founder/CEO

Is your Cyber Security Business Leveraging the Power of White Papers?

One of the best ways to generate leads for your cyber security company is through the creation of a series of white papers that will collect important data from individuals or business owners who download your papers. White papers have... Read more

Public Relations Differentiates Your Franchise from the Rest

Why do customers choose to patronize a franchise business? Is it because that business is featured on the local TV news frequently? Or because the business has the most positive reviews on Google? Or maybe the franchise’s social media posts... Read more

Cyber Security Firms Need PR to Stand Out from the Rest

The proliferation of cyber security businesses in the last few years is good news and bad news for businesses like yours! The good news is that other businesses are more aware of the risks their organizations are under when it... Read more

Are your annual franchise events boring?

Holding an annual franchise event is your chance to show your owners what being a part of your franchise is all about. Your event should be the one that all the franchisees are excited about and can’t wait to attend.... Read more

PEOs: Are you using PR to Attract New Business?

If your Professional Employer Organization (PEO) is barely staying ahead of your competition, you might need to hire a professional public relations agency to take your business to the next level. Whether you have similar businesses in your market or... Read more

Ripley PR can propel your PEO to the top of its field by displaying its value

The booming economy and record-low unemployment means companies in all industries are experiencing rapid growth and struggling to keep up with the demands of internal staffing management. Professional employee organizations (PEO) help companies externally manage human resources, payroll, benefits, workers... Read more

5 Reasons to Hire a Professional to Manage your Social Media

According to an article published on AdWeek.com, 88 percent of companies are using social media for marketing and by now, you’ve witnessed the power of social media – both good and bad. It can have a tremendous impact on your... Read more

Knoxville B2B Public Relations Ripley PR

Is Your National PR Team Nimble?

The Merriam Webster dictionary defines the word “nimble” as quick and light in motion, marked by quick, alert, clever conception, comprehension, resourcefulness, and being responsive. Is this definition applicable to your PR team handling all your local and national PR... Read more

Should I Hire a PR Agency or Manage PR In-House?

As a business owner or marketing executive, you want to hire the best and most experienced employees. You wouldn’t ask a novice employee to work with your most valuable clients, or an inexperienced technician to service a complicated mechanical problem.... Read more

Struggling to recruit for your manufacturing business?

With the U.S. steaming towards full employment, recruiting the right people seems challenging across the board. Whether you need machinists to work at your manufacturing plant, or design engineers to model innovative new products, the right people for your company... Read more

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Public Relations