Author Archive for Heather Ripley, Founder/CEO

5 Ways Digital Strategies to Maintain your B2B Edge

The future is uncertain, but one thing is clear. Business must continue to evolve. How do you switch from your past B2B public relations strategies to new ones? It might be time to hire professional help by engaging an experienced... Read more

3 tips to improve your medical device company’s content marketing strategy

During COVID-19, many businesses were devastated. But in the healthcare and medical device field, business never slowed down, and in fact, media jumped on healthcare-related stories non-stop. Many organizations could have used the help of a healthcare IT public relations... Read more

COVID-19 Disrupted Manufacturing; PR can Highlight the Upside

At the end of 2019, the manufacturing industry was already experiencing slower growth than in 2018, and there were some mixed concerns about a tight job market, less hiring, supply chain issues and tariff worries. Then, even though there was... Read more

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A PR Partner Can Grow the Online Presence of Your Knoxville Business

As an East Tennessee business, your brand doesn’t have to settle for regional visibility. One thing to keep in mind is, even if your business is located in Knoxville or Maryville, using the expertise of a global PR agency can... Read more

Is your Knoxville business using professionals to write your content?

The popular saying, “Content is king,” is still true. Today, however, content means more than text. It includes photos, videos, art and anything else that a customer sees or reads. As a Knoxville business owner, your company probably has lots... Read more

Why does your Construction Firm Need Public Relations?

Partnering with a public relations agency is one way construction companies can up their game, win more leads, get media attention and improve their online reputations. Other benefits of working with a strategic construction public relations firm include being seen... Read more

Gain More B2B Leads by Publishing Informative White Papers

White papers are often seen as an old-fashioned tactic that businesses rarely consider these days. But that couldn’t be farther from the truth. White papers, when written to be informative rather than like a sales pitch, can be one of... Read more

What’s the Best Way for Automotive Businesses to Increase Sales During COVID-19?

During the last eight months, the automotive industry has seen some interesting trends. Not just in the U.S., but globally too. Just as COVID-19 has seen highs and lows in the numbers of those affected, American automotive industry trends are... Read more

Great Press Releases can Attract Investors to your Healthcare IT Business

Your healthcare IT business is in demand, thanks to the increase in need for technology advancements in the healthcare sector. Recent information published on healthinformatics’s website reports that 96% of hospitals and 78% of physician offices use electronic health record... Read more

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Is Your HVAC Business’ Social Media Image the Best it can Be?

When was the last time you viewed your HVAC company’s social media pages? Knowing what your customers see when they research your business online (and they will) is essential to your success. Social media is how most of your HVAC... Read more

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