Heather Ripley, Founder/CEO

Author Archive for Heather Ripley, Founder/CEO

Highlight Your Construction Projects on Social Media to Attract New Business

Construction businesses already have an effective way to promote their projects through their own social media, but they don’t make it a priority. As a successful construction public relations agency, we know how effective social media can be as a... Read more

Three Tips for Hiring a B2B PR Agency

You’ve worked hard to make your business a success. While your company is doing OK, you’ve always felt it could be doing a little better if only it had higher visibility. You’ve seen other B2B companies like yours in the... Read more

Construction Tech is a growing field that can benefit from public relations.

Use Social Media to Recruit the Best Construction Tech Workers

Many industries are feeling the pain of the last few months’ COVID-19 restrictions and stay-at-home orders, especially the construction business and its affiliated industries. Speculation about how the future looks for these industries is widespread, but most are encouraging. What... Read more

Your Knoxville Business Can Stay in Touch with Social Media

The COVID-19 pandemic has driven customers away from brick-and-mortar stores and into their homes. While Knoxville has experienced a relatively short stay-at-home order, people are still staying away from crowded places and using caution when going out. That has made... Read more

Preparing for Cybersecurity Panics during the Pandemic

While the COVID-19 pandemic has brought out the good in many people and businesses, whose acts of kindness and generosity in challenging times inspire us, it’s also an opportunity for bad actors to take advantage of the situation. While healthcare... Read more

Your Home Service B2B Business Helped During COVID-19. Tell the Story with PR.

The COVID-19 pandemic placed unprecedented strain on the home service industry. Designated essential services, these professionals continued to serve homes during the crisis. At the same time, homeowners were canceling maintenance and new equipment installations out of fear of infection.... Read more

How to Drive Results for Your Business with a Great PR Strategy

B2B public relations specialists have many significant considerations to make when determining the best strategy for each organization. The relationships between businesses and contractors is a unique one, and there is no one-size-fits-all solution when it comes to PR strategies.... Read more

NEWS RELEASE: More Family Meals, More Screen Time, More Discipline: A Portrait of American Parenting During the COVID-19 Pandemic

Four in 10 parents say they are having more meaningful conversations as a family MARYVILLE, TN. (April 14, 2020) — A new normal of family life is emerging in post-coronavirus America, a new survey of parents shows – from more... Read more

SEO is More Important to Your Business than Ever

It feels like the COVID-19 pandemic has shut the whole world down. So many stores and businesses are closed or have asked their employees to work from home. Even an essential business likes yours, whose employees are out on the... Read more

Your Home Service Company Needs a PR Partner. Right Now.

As the coronavirus pandemic begins to peak around the U.S., it’s a little too late for your home service company to think about putting together a crisis plan. You need to partner with an experienced public relations agency specializing in... Read more