Author Archive for Heather Ripley, Founder/CEO

How the Right PR Can Help Manufacturing Companies Grow

With the positive outlook in the manufacturing industry, manufacturing companies have the opportunity, now more than recent years, to increase brand awareness in order to recruit future employees, connect with current customers, and reach a larger audience. In other words, if your manufacturing... Read more

The Strategy Behind Results: B2B Public Relations

Implementing a public relations strategy can be the just inspiration your company needs to create stronger partnerships and increase revenue. When you think about the future of your business, it’s important to consider whether or not you’re leveraging all the... Read more

Do you have an Employee Handbook? We can help!

If you have employees, they should have a copy of your employee handbook. This is a powerful tool that allows you to share your workplace policies and benefits and it’s a great thing for your employees to know what is... Read more

Want to grow your business in 2019? You need PR.

What are your business goals for 2019? When creating your plan and budget, we encourage you to take a realistic look at what your business currently does well, and where it could improve. Decide what your growth goals are for... Read more

How PR Can Help Your Construction Tech Company

If your business sells a technology solution to construction companies, you have a lot of competition.  According to many construction publications, new technology geared towards construction firms is getting more and more popular, and as a result, harder for many... Read more

Is your Cyber Security Business Leveraging the Power of White Papers?

One of the best ways to generate leads for your cyber security company is through the creation of a series of white papers that will collect important data from individuals or business owners who download your papers. White papers have... Read more

Public Relations Differentiates Your Franchise from the Rest

Why do customers choose to patronize a franchise business? Is it because that business is featured on the local TV news frequently? Or because the business has the most positive reviews on Google? Or maybe the franchise’s social media posts... Read more

Cyber Security Firms Need PR to Stand Out from the Rest

The proliferation of cyber security businesses in the last few years is good news and bad news for businesses like yours! The good news is that other businesses are more aware of the risks their organizations are under when it... Read more

Are your annual franchise events boring?

Holding an annual franchise event is your chance to show your owners what being a part of your franchise is all about. Your event should be the one that all the franchisees are excited about and can’t wait to attend.... Read more

PEOs: Are you using PR to Attract New Business?

If your Professional Employer Organization (PEO) is barely staying ahead of your competition, you might need to hire a professional public relations agency to take your business to the next level. Whether you have similar businesses in your market or... Read more

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Public Relations