Heather Ripley, Founder/CEO | Ripley PR Archive

Author Archive for Heather Ripley, Founder/CEO

Partnering with an agency that can help you avoid the most common construction tech public relations mistakes can make the difference between standing out and blending in.

Cracking Contractor Skepticism of Tech with PR

To many construction contractors, change isn’t just uncomfortable; it’s suspicious. New tools promise efficiency, but to these types of contractors, changes only mean one thing: “This is about to mess up my whole workflow.” That’s why even the best innovations... Read more

Manufacturers Can Dominate Their Market With a Smart PR Strategy

Owning your market isn’t just a business move; it’s a bold move that sets you apart from your competition. For manufacturing companies, it’s filled with opportunity and its own set of challenges. Strong competitors, evolving expectations and the need to... Read more

With the right manufacturing public relations strategy, you can leverage earned media to gain an edge over your competitors.

How Strengthening Your Manufacturing Brand’s Visibility Drives Growth

As a manufacturing owner, you know your company builds real solutions. To do that, you must solve complex engineering challenges, deliver consistent quality and keep supply chains moving. Yet outside of your factory walls, your expertise may not be fully... Read more

PR Turns Expertise Into Steady Media Coverage

Media coverage is driven by sources who offer timely insight, clear takeaways and practical relevance. But consistency comes from more than expertise alone. It depends on how a PR team shapes that expertise into media-ready content reporters can quickly understand... Read more

Predictive PR Reaches Homeowners Before They Call

Home service companies have always faced the same challenge: demand rises and falls with the weather, the season and the concerns happening in the community. But what has changed is how accurately your company can anticipate those shifts. While public... Read more

Broken Internal Communication? PR is the Fix

Public relations is often thought of as an outward-facing function focused on media relations and brand visibility. But the same principles that shape strong external storytelling can be just as powerful inside an organization. When internal communication falls short, it... Read more

For AI search visibility, PR provides an advantage. It starts with a GEO audit

AI-driven search is reshaping how people discover brands and gather expertise, and it’s moving faster than many companies realize. As search results evolve from lists of links to AI-generated responses shaped by location, intent and authority, traditional SEO alone is... Read more

PR Promotes Manufacturers’ Sustainability Work

Sustainability is no longer a buzzword in manufacturing. Buyers, partners and regulators expect companies to step up, go green and show measurable progress. But even the strongest sustainability programs fall flat when no one knows about them. That’s where manufacturing... Read more

Customer Reviews Matter More Than Ever

As a home service contractor, your reputation is everything. Whether you’re fixing leaks, tuning up HVAC systems, or handling electrical work, people are judging your business before they ever call. The link between your online reviews and media visibility is... Read more

PR: The Secret Ingredient in a Winning Rebrand

A rebrand is more than a fresh logo or a new set of colors. It’s a transformation of how your business presents itself to the world. It may include a new name, updated messaging or even a shift in market... Read more