Author Archive for Heather Ripley, Founder/CEO

PR is Franchise Brand-Aid

Franchise brands like yours could be sitting on top of untapped wells of public relations power and not even realize it. When it comes boosting your brand’s image, don’t underestimate the strength of putting the stories of your existing franchise... Read more

Stay Calm with a Solid Construction Tech Crisis Plan

It’s a fact of life. Your construction tech business is going to experience a crisis at some point. It’s not a matter of if. It’s a question of when. A crisis can take many forms. It could be an extended... Read more

Are Amateurs Ruining Your Social Media Strategy?

Knoxville businesses looking to take the national stage can’t afford to ignore the role of social media in their public relations and marketing efforts. Having an active, engaging social media presence helps increase your visibility and reach. The quality of... Read more

How Public Relations Can Give Your B2B Tech Company a Boost

Now, more than ever, time management is crucial for conducting business.  Skilled trade companies are searching for avenues to maximize time and are relying upon B2B tech companies for solid solutions.  From the small business owner to large corporations, the... Read more

How Strategic PR can Help your Knoxville Business Prosper and Grow

The Knoxville area is a great place to live and own a business. Having roots in this area made my choice of locating a business here easy, and I can truthfully say it’s been one of the best decisions I... Read more

3 Ways Press Releases Can Generate Leads for Your Healthcare IT Business

The demand for healthcare IT applications is growing. As more hospitals and medical practices look for ways to improve and streamline their patient services, they are searching for companies like yours to partner with. The medical and healthcare communities need... Read more

Why B2B Tech Companies Need Public Relations to Grow their Clout

Getting attention for your B2B tech company isn’t as easy as just paying for an advertisement or commercial. Reaching business decisionmakers isn’t the same as reaching consumers. That’s why your best bet is to partner with an experienced B2B tech... Read more

How Public Relations Can Help Your Chimney and Fireplace Business

It’s true that business can run hot and cold for chimney and fireplace repair businesses throughout the course of a year. With a seasonal business model, it can take some ingenuity to keep the calls coming in during warmer seasons.... Read more

Does your automotive business need a specialist PR agency or a generalist?

For automotive technology companies like yours, 2020 has been challenging to say the least. It’s true that sales have lagged this year in many sectors, but your business can regain its momentum by partnering with an experienced PR firm. While... Read more

Press Releases can Boost Your Credibility

Press releases, when used as part of a strategic PR plan for a home service company, can get picked up by your local media and help build your positive reputation and credibility. Press releases aren’t all the same, however, so... Read more

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Public Relations