Author Archive for Heather Ripley, Founder/CEO

Your 3 Step Guide to Finding the Right Manufacturing Public Relations Agency

The process of selecting a public relations agency to support your manufacturing company can be a daunting task. With so many companies to choose from, you may feel overwhelmed. When you start your search, consider these important elements to lay... Read more

Putting Corporate Social Responsibility in the Driver’s Seat of Automotive Public Relations

Promoting corporate responsibility through public relations Automotive technology companies no longer just engineer components, they have to engineer corporate values that appeal to both consumers and decision-makers. In today’s marketplace, corporate social responsibility (CSR) is a not an optional feel-good... Read more

Building the Perfect Manufacturing Message

In today’s world, manufacturing businesses fight for visibility in a crowded economic sector. To earn the attention of consumers, decision-makers, and potential employees, your company needs a solid manufacturing public relations strategy. Like any other manufacturing process, a great PR... Read more

Picture This: Using Instagram to Promote B2B Success

When it comes to B2B public relations, everyone thinks of using Facebook and Twitter as part of their social media strategies. The smartest B2B companies know that they have another useful tool at their disposal: Instagram. A photo-sharing app, Instagram... Read more

How the Right PR Can Help Manufacturing Companies Grow

With the positive outlook in the manufacturing industry, manufacturing companies have the opportunity, now more than recent years, to increase brand awareness in order to recruit future employees, connect with current customers, and reach a larger audience. In other words, if your manufacturing... Read more

The Strategy Behind Results: B2B Public Relations

Implementing a public relations strategy can be the just inspiration your company needs to create stronger partnerships and increase revenue. When you think about the future of your business, it’s important to consider whether or not you’re leveraging all the... Read more

Do you have an Employee Handbook? We can help!

If you have employees, they should have a copy of your employee handbook. This is a powerful tool that allows you to share your workplace policies and benefits and it’s a great thing for your employees to know what is... Read more

Want to grow your business in 2019? You need PR.

What are your business goals for 2019? When creating your plan and budget, we encourage you to take a realistic look at what your business currently does well, and where it could improve. Decide what your growth goals are for... Read more

How PR Can Help Your Construction Tech Company

If your business sells a technology solution to construction companies, you have a lot of competition.  According to many construction publications, new technology geared towards construction firms is getting more and more popular, and as a result, harder for many... Read more

Is your Cyber Security Business Leveraging the Power of White Papers?

One of the best ways to generate leads for your cyber security company is through the creation of a series of white papers that will collect important data from individuals or business owners who download your papers. White papers have... Read more
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Public Relations