Author Archive for Grayson Shockley

Construction public relations helps contech app developers form relationships for new integrations.

Close the gaps in tech with construction public relations

Zachary Phillips recently wrote in Construction Dive about the prevalence of app use on the modern jobsite. Citing last year’s 2020 ConTech Report by JBKnowledge, he noted that 92% of construction workers use their smartphone on a daily basis. While... Read more

Choosing the right manufacturing public relations team can help with recruiting

3 tips for choosing the right manufacturing public relations agency

Despite the challenges introduced by the pandemic, including tariffs and supply chain issues, many U.S. manufacturers and those focused on localized production are already experiencing a strong recovery. While cause for celebration, this also means that competition is mounting. To... Read more

Tradesman teaching apprentices hired using home service public relations.

Attract more talent with home service public relations

The home services industry is booming. Throughout the pandemic, the skilled trades, including plumbing, HVAC, electrical and more, continued their essential work for homeowners around the country. Many companies recorded growth as businesses in other industries struggled to maintain and... Read more

Healthcare IT public relations can help create connections

Healthcare IT public relations can overclock your marketing

One of the greatest challenges healthcare IT companies face is distilling complex and complicated information about their services into a consumable and newsworthy format.  Whether your company is focused on improving the care continuum, client experience, interoperability or providing secure... Read more

Plumber from a home service franchise checks underneath a sink

Choose a franchise public relations team that gets home service

Running a successful home service business these days is no easy feat. Competition is fierce, and from facing recruiting woes during an ongoing labor shortage to simply managing a company’s reputation online and in the communities served, there are plenty... Read more

Yes, you can publicize your charitable efforts

With 2020 behind us, many of us feel way overdue for some good news. The truth is, essential businesses in the skilled trades like yours have been generating good news since the first hint of a lockdown. From delivering toilet... Read more

Construction worker flies a drone over a high-technology jobsite

Gain the edge over Contech competitors in 2021 with public relations

With safety and efficiency top of mind for general contractors and construction business owners, they’re turning to software and innovation for help, adopting new technology at an ever-increasing rate. Needless to say, the technology companies serving the commercial construction industry... Read more

Bolster your HVAC or plumbing manufacturing workforce with PR

For manufacturers serving the HVAC and plumbing industries, it’s been a year of increasing demand marked with some challenges along the way. Contractors are finding that business is good, and in fact, it’s really good. Homeowners aren’t shying away from... Read more

Engineer uses tech provided by skilled trades software company

Upgrade your B2B tech with PR

Throughout 2020, businesses have weathered a forced adoption and implementation of technology, from conferencing and collaboration tools to contactless data transfer. For some industries, this has been a struggle. For a few, it’s been business as usual. For the skilled... Read more

Diverse construction team works on project

Can PR help you recruit a more diverse construction team?

It’s no secret, and in fact it’s almost a tired notion, that the persisting skilled trade labor shortage has turned from an ongoing challenge into almost the norm in the industry. From plumbing and HVAC service providers to full scale... Read more

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Public Relations