Author Archive for Grayson Shockley

Businessman downloading and reading a white paper

Plan and execute your next white paper with B2B PR

White papers have been around for quite some time now, with many citing the Churchill White Paper of 1922 being the first example of such a document under the familiar name. Over the years, they’ve been tried, tested and heavily... Read more

plumber is happy after converting his business to a franchise

Is PR the key to more home service franchise conversions in 2020?

The home service industry – plumbing, heating, air conditioning, electrical and more – is a complicated space in which to own and run a business. To have the combination of skills necessary to not only know the trade and provide... Read more

Email marketing campaign to plumbing and HVAC customers

Boost your email campaigns with home service PR

Unsubscribes and low engagement metrics getting you down? If you’re not considering email campaigns a vital part of your plumbing and HVAC company’s 2020 marketing plan, we need to chat. During 2019, Statista estimated that an average of 293 billion... Read more

Navigate the New Decade with Automotive PR

The road is going to look a little different around the bend Think about the trends that are already redefining the automotive aftermarket industry. New hybrid registrations have risen 64%. Car can be purchased and delivered without leaving your living... Read more

New artifical intelligence software seen automating industrial machines

Are You Prepared to Launch Your A.I. Startup in 2020?

Artificial intelligence deserves a smart start Best-selling author and futurist Bernard Marr recently contributed his projected top 7 tech trends for 2020 to Forbes, and the trend he mentions is increased movement in the artificial intelligence space; specifically, he expects... Read more

Homeowner calculating energy consumption

3 Ways to Tap into Sustainable Plumbing and HVAC Trends with PR

Tomorrow’s home is greener 2020 is right around the corner, and the impending year has proven to be a popular target for companies pursuing sustainability goals, reducing waste, implementing eco-friendly practices and seeking to lower the carbon footprints of their... Read more

Construction public relations can help your company get its message to healthcare industry decision makers

Is Your Construction Company Getting Attention from Healthcare Facilities?

Modern care deserves modern facilities When the average individual thinks of advancements in the healthcare industry, they immediately think of breakthroughs in medicine and treatments. For a general contractor, though, thoughts of green construction, multiuse facilities, technology-friendly design and more... Read more

Two construction workers utilize technology, a tablet and a VR headset, to accomplish their tasks and make their jobsite safer.

Finding the Best Construction Tech PR Solution

Construction tech is booming Few industries are seeing an increase in tech adoption quite as rapidly as the construction industry. From AI-based monitoring systems to safety-focused apps and from drones to automation solutions, jobsites around the world are going high... Read more

Hospital meets with a healthcare IT business

Tout Your Reputation with Healthcare IT PR

How pristine is your track record? As a healthcare IT provider, you already know how valuable your role is to the privacy and security of not only your client but to their thousands of customers. The stakes, however, are increasing... Read more

Pull Ahead of the Social Competition with Automotive PR

Are Your Social Media Efforts Running Out of Gas? As the demographics for automotive industry consumers continue to shift toward millennial buyers, so do their customer service demands and shopping habits. Perhaps no other brand serves as a better example... Read more

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Public Relations