Author Archive for Grayson Shockley

Home service public relations campaign going viral

Take your Home Service Company Viral

The bane of many a plumbing, HVAC or electrical company is a piece of negative publicity going viral. From investigative reporters’ stings to disgruntled former employees tearing across social media, there are several ways the wrong story or video can... Read more

Healthcare IT public relations connect your services with medical professionals that need them

Earn and Maximize Recognition with Healthcare IT Public Relations

Covering a report by BakerHostetler on the industry in 2020, Kat Jercich illustrated quite clearly in a recent Healthcare IT News article that the opportunity for reliable tech and security services in the healthcare industry is significant: Healthcare was one... Read more

Positive home service public relations can result in added trust and happier customers.

Overcome mudslinging with positive home service public relations

Competition can get fierce in the home services industry. From pressure coming from larger companies with multiple departments and a sizeable fleet to smaller one and two-truck operations that charge bottom-dollar, truly owning your market is already no easy feat.... Read more

Construction public relations helps contech app developers form relationships for new integrations.

Close the gaps in tech with construction public relations

Zachary Phillips recently wrote in Construction Dive about the prevalence of app use on the modern jobsite. Citing last year’s 2020 ConTech Report by JBKnowledge, he noted that 92% of construction workers use their smartphone on a daily basis. While... Read more

Choosing the right manufacturing public relations team can help with recruiting

3 tips for choosing the right manufacturing public relations agency

Despite the challenges introduced by the pandemic, including tariffs and supply chain issues, many U.S. manufacturers and those focused on localized production are already experiencing a strong recovery. While cause for celebration, this also means that competition is mounting. To... Read more

Tradesman teaching apprentices hired using home service public relations.

Attract more talent with home service public relations

The home services industry is booming. Throughout the pandemic, the skilled trades, including plumbing, HVAC, electrical and more, continued their essential work for homeowners around the country. Many companies recorded growth as businesses in other industries struggled to maintain and... Read more

Healthcare IT public relations can help create connections

Healthcare IT public relations can overclock your marketing

One of the greatest challenges healthcare IT companies face is distilling complex and complicated information about their services into a consumable and newsworthy format.  Whether your company is focused on improving the care continuum, client experience, interoperability or providing secure... Read more

Plumber from a home service franchise checks underneath a sink

Choose a franchise public relations team that gets home service

Running a successful home service business these days is no easy feat. Competition is fierce, and from facing recruiting woes during an ongoing labor shortage to simply managing a company’s reputation online and in the communities served, there are plenty... Read more

Yes, you can publicize your charitable efforts

With 2020 behind us, many of us feel way overdue for some good news. The truth is, essential businesses in the skilled trades like yours have been generating good news since the first hint of a lockdown. From delivering toilet... Read more

Construction worker flies a drone over a high-technology jobsite

Gain the edge over Contech competitors in 2021 with public relations

With safety and efficiency top of mind for general contractors and construction business owners, they’re turning to software and innovation for help, adopting new technology at an ever-increasing rate. Needless to say, the technology companies serving the commercial construction industry... Read more

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Public Relations