Author Archive for Grayson Shockley

Engineer uses tech provided by skilled trades software company

Upgrade your B2B tech with PR

Throughout 2020, businesses have weathered a forced adoption and implementation of technology, from conferencing and collaboration tools to contactless data transfer. For some industries, this has been a struggle. For a few, it’s been business as usual. For the skilled... Read more
Diverse construction team works on project

Can PR help you recruit a more diverse construction team?

It’s no secret, and in fact it’s almost a tired notion, that the persisting skilled trade labor shortage has turned from an ongoing challenge into almost the norm in the industry. From plumbing and HVAC service providers to full scale... Read more
New franchise owner opens his business after franchise public relations campaign

Onboarding PR? Don’t forget your franchisees.

According to Scott Greenberg, sometimes the very thing preventing someone from pursuing franchise ownership is having a steady job. In a recent article for Entrepreneur, Greenberg stated: When unemployment increases, so does interest in franchising. Not having a job opens... Read more
Two construction workers wear masks and distance themselves from each other

Are you prepared for the next chapter in construction?

The construction industry is experiencing somewhat of a forced evolution this year. While some states deemed construction essential and allowed jobsites to continue, others have paused many projects in efforts to help flatten the curve. Either way, companies in the... Read more
Crisis plan for home service company

Plan ahead for the next crisis with PR

Home service companies like yours will go down as heroes throughout the COVID-19 pandemic. Plumbers, electricians and HVAC specialists joined the ranks of first responders, law enforcement and foodservice employees, bravely working on the frontlines each day to maintain safety,... Read more
Manufacturing worker stands outside with mask

Build your next chapter with manufacturing PR

Some have said the global COVID-19 pandemic has been like a war; industries have scrambled to find ways to hold on and make it through, and just like during periods of war, the forced adaptation has yielded innovation. Manufacturing is... Read more
B2B executive upset over unexpected crisis

Stay ahead of the next crisis with B2B PR

While some may argue that the COVID-19 crisis has not totally been a textbook “black swan” event, the magnitude of its impact on our lives and the economy has been largely unexpected by most. Many businesses, while putting up noble... Read more
PR professional drafting a communications strategy during meeting

Building B2B momentum with a solid PR strategy

Depending on the industry your B2B company serves, life may still feel like business as usual except for the change of scenery if you’re working at home during this pandemic. Many B2B companies, however, are feeling the strain from loss... Read more
Skyline of Knoxville, TN

Boost your Knoxville manufacturing recruitment with PR

Nestled in the beautiful foothills of the Smoky Mountains in East Tennessee, Knoxville is known for being a gateway to the national park, its vibrant community of food and craft beer fans and of course, the Vols. What people, even... Read more
Businessman downloading and reading a white paper

Plan and execute your next white paper with B2B PR

White papers have been around for quite some time now, with many citing the Churchill White Paper of 1922 being the first example of such a document under the familiar name. Over the years, they’ve been tried, tested and heavily... Read more
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