Author Archive for Grayson Shockley

You can protect your owners and national brand by working with a franchise public relations team to implement a crisis plan.

Can your franchise owners handle a crisis?

It’s always unexpected, inconvenient, and can make a franchise owner feel like they’re all alone in an uncomfortable spotlight. Maybe a consumer complaint goes viral on social media, or perhaps an investigative reporter sets up a sting and catches an... Read more

Improve recruiting and retention by spotlighting your technology with construction public relations

Spotlight your Innovative Tech with Construction Public Relations

To say it’s an interesting time for the construction industry is putting it mildly. There are challenges, yes, like the costs of materials lingering supply chain issues, but there are positive developments like last year’s infrastructure bill and an increasing... Read more

Home service public relations can help you find and share your news

Find and share your news with home service public relations

First, let’s get straight to the short answer – YES! As a public relations agency with decades of combined experience with the home service industry, we understand how busy and hectic life can be for a service business owner. In... Read more

East Tennessee public relations can help enhance your social presence with earned media.

3 Ways Earned Media Helps Your Social Engagement

Whether they know how to fully execute or not, most East Tennessee businesses today recognize the need to have an established presence on social media. It helps collect and share outstanding reviews and testimonies and facilitate a connection with communities... Read more

Manufacturing public relations can help you develop a strategy to move out of crisis mode and into the horizon.

Move into the Future with Manufacturing Public Relations

The manufacturing industry has been on the rebound, but what a roller coaster the last 3 years have been! With so much uncertainty and both positive and negative changes, it can be a challenge to refocus and keep the ship... Read more

Home service public relations can help your business win the awards and recognition it deserves.

Seek Awards for your Business with Home Service PR

Running a home service business isn’t easy, and from supply chain issues to having to recruit from a small talent pool, the challenges may feel endless. The competition is also fierce, and more contractors than ever understand how to leverage... Read more

More general contractors will hear about your technology after partnering with a construction public relations team.

Spotlight your Innovative Tech with Construction Public Relations

To say it’s an interesting time for the construction industry is putting it mildly. There are challenges, yes, like the costs of materials lingering supply chain issues, but there are positive developments like last year’s infrastructure bill and an increasing... Read more

Tradesman teaching apprentices hired using home service public relations.

Recruit the Next Generation with Home Service Public Relations

The home services industry is booming. Throughout the pandemic, the skilled trades, including plumbing, HVAC, electrical and more, continued their essential work for homeowners around the country. Many companies recorded growth as businesses in other industries struggled to maintain and... Read more

Lean on manufacturing public relations to tell the story of your sustainable efforts.

Share your Sustainable Advancements with Manufacturing Public Relations

Sustainability hasn’t always been synonymous with manufacturing, but the truth is that many companies are making exciting contributions toward a greener future without getting the recognition they deserve. Some are implementing better processes and techniques, and others are developing eco-friendly... Read more

Home service public relations can help make your next home show appearance a success.

Stand Out at Home Shows with Home Service Public Relations

HVAC, plumbing and electrical shows are exciting, inspiring places to be when you’re a contractor. From new tools and technology to best practices and processes, it’s easy to return home ready to take on the world and hit record heights... Read more

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Public Relations