Grayson Shockley | Ripley PR

Author Archive for Grayson Shockley

Using a specialist B2B public relations team can help your fintech company speak to the right markets.

Using B2B Public Relations to Launch Your Fintech Solutions

Just because fintech now exists as a dedicated category on most every major national business and tech news site doesn’t mean it’s easy to launch your own brand and stumble into unending coverage. Starting a fintech company is hard work,... Read more

A home service public relations strategy can help you sell more HVAC maintenance memberships in the slow seasons.

Drive Maintenance Plan Memberships with Home Service Public Relations

As your market’s premier HVAC repair and installation business, it’s challenging to even catch your breath during the hottest days of summer and the dead of winter. But during those shoulder seasons, when the temperatures are mild, you may feel... Read more

Don’t Settle for a Mediocre B2B Tech Public Relations Partner

B2B tech companies that we speak to often have this challenge: they’re known in either their industry or in the general tech and startup space, but not both. To attract investors and potential partners, it’s important to have some visibility... Read more

B2B public relations can help you celebrate your new clients as partnerships and garner mutually beneficial media attention.

Celebrate Wins with your Clients Using B2B Public Relations

As a B2B company, making a sale can – and should – feel more like inking a partnership instead of cashing a check. For those doing a great job of nurturing these relationships, setting good expectations, and delivering results, clients... Read more

Speak to consumers and B2B channels with manufacturing public relations.

Reach B2B Channels and Consumers with Manufacturing Public Relations

Many manufacturers struggle with the need to appeal to multiple audiences on a consistent basis. Building their brand among distributors, wholesalers and other B2B channels is necessary to increase reach, but it’s also critical to appeal to consumers – or... Read more

Elevate your spokesperson to thought leadership with franchise public relations and cut through the noise in 2024.

Elevate Your Team to Thought Leaders with Franchise Public Relations

2023 was, for all tumultuous developments and economic concerns, a stellar year for franchising. According to FranchiseWire, the number of franchises in the United States surpassed 800,000. The proven model franchising provides will remain an attractive option for ambitious business... Read more

Instituting a solid B2B tech public relations strategy can help you become a true thought leader in your industry.

Find Trust as an Industry Insider with B2B Tech Public Relations

Although B2B tech companies aren’t always founded or led by someone from within the industries they serve, being seen as an industry outsider doesn’t exactly help close more customers for your platform. You may have the right solution for your... Read more

Franchise public relations can help take your convention to the next level.

Level Up Your Next Annual Conference with Franchise Public Relations

Planning – and executing – a successful annual convention for franchisees is a heavy lift. From choosing the venue to picking swag, and from booking your keynotes to ensuring good attendance and an exciting marketing campaign to recap the event,... Read more

Automotive public relations can help your aftermarket company take your marketing to the next level.

Can Automotive Public Relations Engage Your Marketing’s Turbo?

Drivers in today’s economy count on their vehicle and need it to last. Vehicles, along with everything else, are only increasing in price and becoming more expensive to maintain. Thanks to aftermarket companies like yours, drivers have an opportunity to... Read more

Partnering with an agency that can help you avoid the most common construction tech public relations mistakes can make the difference between standing out and blending in.

3 PR Mistakes Construction Tech Companies Make

For the construction industry, technology is often the talk of the town. From eliminating pen-and-paper inefficiencies to ensuring that information passes effortlessly between apps, and from cloud-based security and monitoring devices to streamlined project management software, the jobsite and home... Read more