Grayson Shockley | Ripley PR

Author Archive for Grayson Shockley

Buckle Up for Growth with Automotive Franchise Public Relations

For those deeply passionate about the automotive industry, whether it be service, detailing or aftermarket customization, one thing is certain – the thrill of speed and performance crosses into every aspect of life. When the growth of an entire automotive... Read more

A home service public relations strategy can supercharge your foundation repair business's marketing efforts.

Strengthen Your Foundation with a Home Service Public Relations Strategy

Home service companies specializing in foundation repair and waterproofing might sometimes be tempted to skimp on marketing due to the niche they occupy. There might be some competition in most markets, but not to the degree typically experienced by HVAC... Read more

Leverage B2B public relations to secure speaking engagements for your vertical SaaS spokespeople.

Supercharge your SaaS with B2B Public Relations

Buyers are – and have been – changing. As more “younger millennial” and Generation Z professionals take on decisions in their workplaces, it’s critical that vertical SaaS companies understand the dynamics of their customers. According to a report in Forbes... Read more

A home service public relations strategy can help position your electrical company as trusted experts in your market.

Power Up Your Electrical Marketing Plan with Home Service Public Relations

Any professional that has spent time in the skilled trades and/or home service industry, such as HVAC, plumbing, lawn & landscaping, or pest management, understands that genuine consumer trust in their market is critical for success. Electricians, however, have perhaps... Read more

Become the Trusted Remediation Brand with Franchise Public Relations

For many home service franchises, including restoration and remediation brands, the greatest challenge isn’t just edging out local and national competitors…it’s winning consumer trust. And when it comes to solving problems created by water damage and making someone’s property safe... Read more

Using a specialist B2B public relations team can help your fintech company speak to the right markets.

Using B2B Public Relations to Launch Your Fintech Solutions

Just because fintech now exists as a dedicated category on most every major national business and tech news site doesn’t mean it’s easy to launch your own brand and stumble into unending coverage. Starting a fintech company is hard work,... Read more

A home service public relations strategy can help you sell more HVAC maintenance memberships in the slow seasons.

Drive Maintenance Plan Memberships with Home Service Public Relations

As your market’s premier HVAC repair and installation business, it’s challenging to even catch your breath during the hottest days of summer and the dead of winter. But during those shoulder seasons, when the temperatures are mild, you may feel... Read more

Don’t Settle for a Mediocre B2B Tech Public Relations Partner

B2B tech companies that we speak to often have this challenge: they’re known in either their industry or in the general tech and startup space, but not both. To attract investors and potential partners, it’s important to have some visibility... Read more

B2B public relations can help you celebrate your new clients as partnerships and garner mutually beneficial media attention.

Celebrate Wins with your Clients Using B2B Public Relations

As a B2B company, making a sale can – and should – feel more like inking a partnership instead of cashing a check. For those doing a great job of nurturing these relationships, setting good expectations, and delivering results, clients... Read more

Speak to consumers and B2B channels with manufacturing public relations.

Reach B2B Channels and Consumers with Manufacturing Public Relations

Many manufacturers struggle with the need to appeal to multiple audiences on a consistent basis. Building their brand among distributors, wholesalers and other B2B channels is necessary to increase reach, but it’s also critical to appeal to consumers – or... Read more