Author Archive for Grayson Shockley

Crisis plan for home service company

Plan ahead for the next crisis with PR

Home service companies like yours will go down as heroes throughout the COVID-19 pandemic. Plumbers, electricians and HVAC specialists joined the ranks of first responders, law enforcement and foodservice employees, bravely working on the frontlines each day to maintain safety,... Read more

Manufacturing worker stands outside with mask

Build your next chapter with manufacturing PR

Some have said the global COVID-19 pandemic has been like a war; industries have scrambled to find ways to hold on and make it through, and just like during periods of war, the forced adaptation has yielded innovation. Manufacturing is... Read more

B2B executive upset over unexpected crisis

Stay ahead of the next crisis with B2B PR

While some may argue that the COVID-19 crisis has not totally been a textbook “black swan” event, the magnitude of its impact on our lives and the economy has been largely unexpected by most. Many businesses, while putting up noble... Read more

PR professional drafting a communications strategy during meeting

Building B2B momentum with a solid PR strategy

Depending on the industry your B2B company serves, life may still feel like business as usual except for the change of scenery if you’re working at home during this pandemic. Many B2B companies, however, are feeling the strain from loss... Read more

Skyline of Knoxville, TN

Boost your Knoxville manufacturing recruitment with PR

Nestled in the beautiful foothills of the Smoky Mountains in East Tennessee, Knoxville is known for being a gateway to the national park, its vibrant community of food and craft beer fans and of course, the Vols. What people, even... Read more

Businessman downloading and reading a white paper

Plan and execute your next white paper with B2B PR

White papers have been around for quite some time now, with many citing the Churchill White Paper of 1922 being the first example of such a document under the familiar name. Over the years, they’ve been tried, tested and heavily... Read more

plumber is happy after converting his business to a franchise

Is PR the key to more home service franchise conversions in 2020?

The home service industry – plumbing, heating, air conditioning, electrical and more – is a complicated space in which to own and run a business. To have the combination of skills necessary to not only know the trade and provide... Read more

Email marketing campaign to plumbing and HVAC customers

Boost your email campaigns with home service PR

Unsubscribes and low engagement metrics getting you down? If you’re not considering email campaigns a vital part of your plumbing and HVAC company’s 2020 marketing plan, we need to chat. During 2019, Statista estimated that an average of 293 billion... Read more

Navigate the New Decade with Automotive PR

The road is going to look a little different around the bend Think about the trends that are already redefining the automotive aftermarket industry. New hybrid registrations have risen 64%. Car can be purchased and delivered without leaving your living... Read more

New artifical intelligence software seen automating industrial machines

Are You Prepared to Launch Your A.I. Startup in 2020?

Artificial intelligence deserves a smart start Best-selling author and futurist Bernard Marr recently contributed his projected top 7 tech trends for 2020 to Forbes, and the trend he mentions is increased movement in the artificial intelligence space; specifically, he expects... Read more

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