Author Archive for Grayson Shockley

HVAC technician is bored in the off season

3 Ways Specialized Franchise Public Relations Can Help with Seasonality

When you launch a new PR and marketing campaign for your franchise, it’s easy to get so focused on being a franchisor that you forget about the audiences you serve and the nuances of your specific industry. Attracting new franchise... Read more

Two B2B representatives deliver their message over video.

The Power of Video in B2B Public Relations

One could argue that one of the advantages a B2B company has in delivering its message is that most operating in the B2B space occupy a niche and have a very clear audience. B2C companies may have an ideal customer... Read more

Home service public relations keeping an HVAC and plumbing team busy and happy.

I Own a Plumbing and Heating Business – Do I Even Have News to Share?

First, let’s get straight to the short answer – YES! As a public relations agency with decades of combined experience with the home service industry, we understand how busy and hectic life can be for a service business owner. In... Read more

New Franchise now open in target market

Franchise Public Relations Can Help Achieve Brand Awareness in Your Target Markets

Every franchisor has a list of markets or territories they deem perfect for their brand, but perhaps they’ve been more difficult than others to penetrate and find qualified leads. As an experienced franchise public relations agency, we know that some... Read more

Construction employees smiling because construction public relations is helping them grow.

Dodging Industry Deceleration with Construction Public Relations

This past October, Dodge Data & Analytics chief economist Bob Murray offered his expectations for the construction industry for 2019 at their annual Outlook conference. According to Murray, the market will largely look the same as it did throughout 2018,... Read more

Are You Fully Prepared for Telehealth?

Telehealth is defined as “the use of electronic information and telecommunications technologies to support and promote long-distance clinical health care, patient and professional health-related education, public health and health administration,” according to U.S. Department of Health and Human Services. While... Read more

Are traditional ads still the answer for your franchising business?

John Hall, author of “Top of Mind” and co-founder of Influence & Co., mentioned recently in his weekly Forbes contribution that the trend of increasing aversion to traditional advertising is, well, increasing. He cited a study conducted by Nielsen Ratings... Read more

3 reasons HVAC, plumbing and electrical companies should partner with a social media professional

It’s safe to say that no home service business owner would doubt the value of a social media presence in 2018 – to say that it’s anything less than a necessity at this point would require one lengthy explanation and... Read more

Overcome the Talent Shortage with the Right PR Agency

According to the latest Manpower Group “Talent Shortage Survey,” 46 percent of employers across the United States report they cannot find the skills they need in available workers. As it stands, that’s 2 percent higher than the global average report.... Read more

Why PR is Critical as Health IT Responsibilities Continue to Increase

According to the PwC Healthcare Research Institute, two of the top 12 industry impacting trends for 2018 are the increasing investments in and development of artificial intelligence and the security surrounding the many connected devices in healthcare facilities, also known... Read more

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Public Relations