Author Archive for Grayson Shockley

Yes, you can publicize your charitable efforts

With 2020 behind us, many of us feel way overdue for some good news. The truth is, essential businesses in the skilled trades like yours have been generating good news since the first hint of a lockdown. From delivering toilet... Read more

Construction worker flies a drone over a high-technology jobsite

Gain the edge over Contech competitors in 2021 with public relations

With safety and efficiency top of mind for general contractors and construction business owners, they’re turning to software and innovation for help, adopting new technology at an ever-increasing rate. Needless to say, the technology companies serving the commercial construction industry... Read more

Bolster your HVAC or plumbing manufacturing workforce with PR

For manufacturers serving the HVAC and plumbing industries, it’s been a year of increasing demand marked with some challenges along the way. Contractors are finding that business is good, and in fact, it’s really good. Homeowners aren’t shying away from... Read more

Engineer uses tech provided by skilled trades software company

Upgrade your B2B tech with PR

Throughout 2020, businesses have weathered a forced adoption and implementation of technology, from conferencing and collaboration tools to contactless data transfer. For some industries, this has been a struggle. For a few, it’s been business as usual. For the skilled... Read more

Diverse construction team works on project

Can PR help you recruit a more diverse construction team?

It’s no secret, and in fact it’s almost a tired notion, that the persisting skilled trade labor shortage has turned from an ongoing challenge into almost the norm in the industry. From plumbing and HVAC service providers to full scale... Read more

New franchise owner opens his business after franchise public relations campaign

Onboarding PR? Don’t forget your franchisees.

According to Scott Greenberg, sometimes the very thing preventing someone from pursuing franchise ownership is having a steady job. In a recent article for Entrepreneur, Greenberg stated: When unemployment increases, so does interest in franchising. Not having a job opens... Read more

Two construction workers wear masks and distance themselves from each other

Are you prepared for the next chapter in construction?

The construction industry is experiencing somewhat of a forced evolution this year. While some states deemed construction essential and allowed jobsites to continue, others have paused many projects in efforts to help flatten the curve. Either way, companies in the... Read more

Crisis plan for home service company

Plan ahead for the next crisis with PR

Home service companies like yours will go down as heroes throughout the COVID-19 pandemic. Plumbers, electricians and HVAC specialists joined the ranks of first responders, law enforcement and foodservice employees, bravely working on the frontlines each day to maintain safety,... Read more

Manufacturing worker stands outside with mask

Build your next chapter with manufacturing PR

Some have said the global COVID-19 pandemic has been like a war; industries have scrambled to find ways to hold on and make it through, and just like during periods of war, the forced adaptation has yielded innovation. Manufacturing is... Read more

B2B executive upset over unexpected crisis

Stay ahead of the next crisis with B2B PR

While some may argue that the COVID-19 crisis has not totally been a textbook “black swan” event, the magnitude of its impact on our lives and the economy has been largely unexpected by most. Many businesses, while putting up noble... Read more

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