Author Archive for Grayson Shockley

Home service public relations can help your company create news in the absence of company announcements.

Create your own news with home service public relations

Sometimes, it can be easy for small to medium-size business owners to resolve themselves to the belief that they don’t have any news to share. Even HVAC, plumbing and electrical contractors that are adept marketers and maintain an active presence... Read more

Own your industries with B2B tech public relations.

B2B Tech Public Relations is the Key to Owning Your Verticals

If your company provides SaaS-based solutions to businesses operating in niche verticals, you know how important it is to develop and maintain an authority in those spaces. Business owners need to trust the software they use to manage their companies,... Read more

Construction public relations can help your company stand out as competition gets fierce

Lean on Construction Public Relations During the Boom

We’re finally in the second half of 2021, and the construction business is in full swing, catching up on a backlog of projects after over a year of delays, labor challenges, and material limitations due to the COVID-19 pandemic. Now,... Read more

Manufacturing public relations can help tell your good news during trying times

Standout During Disruption with Manufacturing Public Relations

Very few manufacturers have been spared from supply chain disruptions compounding around the world since the pandemic took hold. From initial safety-related shutdowns to incidents like the Suez Canal, the challenges have been particularly difficult for companies with more complex... Read more

Franchisees have compelling stories that can help your brand, and franchise public relations can help.

Franchise Public Relations Can Tell your Most Compelling Stories

As a franchisor, there’s no doubt you’re excited about your brand. Marketing the products and services offered by your franchises is important to ensure they remain top of mind for consumers, and shining a light on the potential for tremendous... Read more

Home service public relations campaign going viral

Take your Home Service Company Viral

The bane of many a plumbing, HVAC or electrical company is a piece of negative publicity going viral. From investigative reporters’ stings to disgruntled former employees tearing across social media, there are several ways the wrong story or video can... Read more

Healthcare IT public relations connect your services with medical professionals that need them

Earn and Maximize Recognition with Healthcare IT Public Relations

Covering a report by BakerHostetler on the industry in 2020, Kat Jercich illustrated quite clearly in a recent Healthcare IT News article that the opportunity for reliable tech and security services in the healthcare industry is significant: Healthcare was one... Read more

Positive home service public relations can result in added trust and happier customers.

Overcome mudslinging with positive home service public relations

Competition can get fierce in the home services industry. From pressure coming from larger companies with multiple departments and a sizeable fleet to smaller one and two-truck operations that charge bottom-dollar, truly owning your market is already no easy feat.... Read more

Construction public relations helps contech app developers form relationships for new integrations.

Close the gaps in tech with construction public relations

Zachary Phillips recently wrote in Construction Dive about the prevalence of app use on the modern jobsite. Citing last year’s 2020 ConTech Report by JBKnowledge, he noted that 92% of construction workers use their smartphone on a daily basis. While... Read more

Choosing the right manufacturing public relations team can help with recruiting

3 tips for choosing the right manufacturing public relations agency

Despite the challenges introduced by the pandemic, including tariffs and supply chain issues, many U.S. manufacturers and those focused on localized production are already experiencing a strong recovery. While cause for celebration, this also means that competition is mounting. To... Read more

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Public Relations