Grayson Shockley | Ripley PR

Author Archive for Grayson Shockley

Why PR is Critical as Health IT Responsibilities Continue to Increase

According to the PwC Healthcare Research Institute, two of the top 12 industry impacting trends for 2018 are the increasing investments in and development of artificial intelligence and the security surrounding the many connected devices in healthcare facilities, also known... Read more

Local Media Coverage vs National Franchise Coverage – It’s a Different Ballgame

You operate a national franchise brand, and great news – it’s growing! New franchises are opening up in exciting new territories, but has each grand opening been as explosive as you hoped it would be? Mailing lists have been purchased,... Read more

3 Things Great PR Agencies do for Construction Business Owners

If you operate a construction business, chances are you have some experience with advertising. Perhaps you run regular ads in local publications, and your name most definitely graces the large signs placed at jobsites. Maintaining true positive brand awareness, however,... Read more

Positive PR is an investment for your construction company’s crisis-management bank

Does the thought of public relations bring to mind interacting with and being received by your community in a positive way, or does it conjure images of damage control after your brand becomes embroiled in a crisis? Fortunately, an experienced... Read more

Ripley PR Can Help Cement You as an Expert in Timely Construction Trends

Construction public relations services can accomplish many different goals, but one of the most important is to keep the company relevant in the public eye. As is the case in all industries today, advances in workplace technology combined with instant... Read more

Clearly Defining Your Healthcare IT Business’s Brand and Key Messages

As a Healthcare IT professional, you already know that your business operates within a niche market. You know the industry you serve very well and likely have ideal target clients lined up, but how clearly defined is your brand to... Read more

3 Ways B2B Public Relations can help PEOs

As a Professional Employer Organization, you hold a tremendous amount of responsibility regarding a company’s workforce in your hands. You manage payroll, benefits, workers’ compensation and more for your clients, and the result of your efforts is a client company... Read more

The Human Element – How Franchise Public Relations Can Help Achieve Growth Through Storytelling

Franchise media followers regularly read the usual reports of sales figures, location growth and financial stability, and potential franchise owners will scan myriad digital indexes in hopes of finding the perfect, most fail-safe franchise for their investment dollar. With the... Read more

Referrals are Key in B2B – Can the Right PR Agency Help?

Successful B2B companies deeply understand the value of not just selling a product or service to another company for a profit, but developing meaningful relationships and partnerships in the process that encourage sustainability for all parties. When these relationships are... Read more

Franchise Public Relations: Speaking to Two Distinct Audiences

Growth is a primary goal for most businesses, and franchises are no different. Whether it is managing capacity, choosing properties, or developing a public image, steps toward growth should always be taken in smart and efficient ways. When it comes... Read more