Author Archive for Cole Carver

b2b tech public relations

3 Things to Consider when Embracing PR

The old phrase “any publicity is good publicity” is commonly used, but that phrase isn’t at all true. If you had the choice to present your company in a positive light or a negative one, you would definitely choose the... Read more

Manufacturing public relations is an essential asset to any successful manufacturing company.

3 Reasons Your Manufacturing Company Shouldn’t Overlook PR

If you go to the car dealership and buy the most expensive, most luxurious car on the lot but don’t put gas in it – it’s not going to go anywhere. The bells and whistles and neat features don’t mean... Read more

Construction tech public relations can help establish your brand as a trusted tech solution.

Growing Construction Tech Against the Status Quo

There’s an old phrase that says “If you always do what you’ve always done, you’ll always get what you’ve always gotten.” We don’t ride horses to the grocery store, and we don’t create newspapers on the printing press anymore –... Read more

Home Service Public Relations can help create engaging content

3 Keys to Stronger Home Service Content Creation

How many times in the last decade do you think a customer opened Yellow Pages to search for your plumbing, electrical or HVAC company? The answer is probably 0. We live in a digital world where an online presence is... Read more

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Public Relations